Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Analytics: Analyzing social media for engagement and trend insights.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks.

B2B 113

B2B Consumer Marketing Survey 113

Presspage

NOVEMBER 6, 2017

With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE).

Measurement 97

Measurement Comparison Advertising Advertising 97

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Onclusive

MAY 10, 2018

. “You can do a search for keywords and phrases, and you can also set up alerts so you’ll get a notification anytime a search matches the tweets and articles that journalists share on social media. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Buzzstream

DECEMBER 13, 2023

Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Organic social media is getting harder too. I believe social media is mostly a paid channel.

Survey 71

Survey Trends Communications Storytelling 71

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms. Collaboration. You can benefit from their data too.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms. Collaboration. You can benefit from their data too.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms. Collaboration. You can benefit from their data too.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. In this case, PR manager plans and runs advertising campaigns. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

MAY 17, 2018

Create several variations of your call-to-action (CTA) buttons, and A/B test them throughout your website and social media. This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Promote on social media. Create Visual CTAs. We Can Help.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media . Know which social media sites respond best to the use of images in advertising campaigns.

Data 28

Data Pinterest Social Media Big Data 28

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

NOVEMBER 3, 2015

It’s arguably the single most useful feature Twitter has created (it’s a pity Twitter hasn’t enabled an ability to advertise based on lists), and when following thousands of people on the platform, provides a snapshot of the latest conversations from those you’ve listed as influential. Schedule social media.

Industry 60

Industry Pitching Survey Twitter 60

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. It goes beyond earned media by including paid media, earned media, and owned media.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. Data Closes Deals. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106