Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Prohibition

JANUARY 5, 2019

What is Facebook Advertising? Three years after the launch of one of the most prolific social media platforms, Facebook made the lucrative decision to launch an advertising capability within the channel. This is one of the worst errors that you can make when running a Facebook advertising campaign.

Advertising 54

Advertising Advertising Facebook Course 54

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. PPC – PPC stands for Pay Per Click and is an advertising principle where advertisers pay sites like Google whenever users click on their ads.

SEO 211

SEO Tools Engineering Google 211

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Integrated marketing channels : Coordinate marketing efforts across various channels, including social media , email marketing, content marketing , and online advertising, to create a cohesive customer experience.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. To make an impact, content needs to shine.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. The reason for this is that Facebook generates revenue by granting you access to your fans, and to targeted non-fans.

Social Media 120

Social Media Facebook Print Advertising 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 86

Social Media Media Mobile SEO 86

Newsfile

FEBRUARY 28, 2024

Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Native Advertising? Impressions : The total potential views of media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. The Facebook algorithm change was announced on January 11, 2018. Methodology.

Facebook 110

Facebook Corporate Social Media Data 110

Communications Conversations

OCTOBER 1, 2014

And, deep down, it’s about analysis. If they did, wouldn’t there be classes in PR programs for video production, Facebook advertising management and Powerpoint development? Teach themselves how to run a native advertising campaign? And by rule, I mean R-U-L-E. So, I taught myself.

Advertising 153

Advertising Advertising Analysis Analytics 153

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. Let’s take a look: The Facebook Paradox, Part 2: No Free Lunch. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. 6 Ways Facebook Branded Content Changes the Influencer Game. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer.

Technology 83

Technology Facebook Measurement Policies 83

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Having others talk about your company on social media helps build credibility.

Social Media 75

Social Media Media Analysis Radio 75

Cision

APRIL 4, 2016

An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics. Also, you should probably share this post on Facebook.

Viral 120

Viral Journalism Advertising Advertising 120

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

Shift Communications

SEPTEMBER 17, 2014

Facebook and Twitter have great audience insight and analytics tools that can show you which fans are engaging with your brand in addition to a post-level analysis of impressions and engagements. By using paid advertising, you can target a specific audience to boost readership and gain followers. Not sure who your audience is?

Blogging 161

Blogging How To SEO Analytics 161

Agility PR Solutions

NOVEMBER 14, 2018

As the mother of teenagers, I know first-hand the challenges of ushering children through their formative years—and I see that since Facebook became an adolescent, they too have been experiencing growing pains. In just the past few years, the 14-year-old Facebook has frustrated advertisers with a lack of transparency and brand safety.

Facebook 60

Facebook Advertising Advertising Brand 60

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. No one will read it. emphasis added].

Study 139

Study Media Relations Media Measurement 139

Shift Communications

JANUARY 13, 2015

Take a look at this chart of which social networks people use in combination: In the last column, the green one, take note that the vast majority of users of every other social network also use Facebook. Facebook is the social glue, the starting point, the lowest common denominator of social media. Facebook won the social wars.

Social Media 60

Social Media Strategy Pinterest Media 60

Sword and the Script

JUNE 10, 2017

It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead? Yet that’s a post-event analysis…or is it? Slide 15: Top social media apps accessed: 1) Facebook, 2) Instagram 3) Twitter.

Trends 85

Trends Marketing Mobile Web 85

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you make all of that analysis effort and time worthwhile? How do you avoid this problem?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Doctor Spin

APRIL 4, 2023

Learn more: Your B t PR Strategy is Cringe, Sorry How To Create a PR Strategy That Takes the Cake A successful PR strategy should have three basic components: Analysis , Guiding Principle , and Coherent Actions : Do you remember when David brought a slingshot to a spear fight? corporate cringe ). The 1-page strategy focuses on how to win.

Strategy 52

Strategy How To Hotels Analysis 52

Critical Mention

NOVEMBER 13, 2019

Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Use this time of year to make a full-scale analysis of how you and your team could improve your company’s PR strategy for the upcoming year. Send Holiday Greeting Cards. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

Business Wire

JANUARY 19, 2017

Rather than simply promoting the content via owned channels or social advertising and platforms, which can limit visibility, utilizing a newswire can enhance visibility, coverage and engagement and drive the traffic needed to make the program achieve its objectives. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

ReimaginePR

JUNE 6, 2016

2: Situation Analysis. This shows that if your target audience is between the ages of 30–49, they’re more likely to be on Facebook and only somewhat active on Instagram. Now you can spend most of your time on Facebook, while still devoting a portion of it to promoting on Instagram. 8: Paid Advertising.

Social Media 120

Social Media Media Instagram Advertising 120

Stephen Waddington

JANUARY 27, 2019

Read my analysis for the #FuturePRoofed community. ?? How to run PESO campaigns on the main social media platforms This week I wrote about how-to run ads and promoted content from £1 per day on Facebook, Google, LinkedIn and Twitter. My tip is to learn by promoting content on a Facebook page or by targeting content on Twitter.

Handbook 60

Handbook Instagram Government Community 60

Waxing UnLyrical

APRIL 12, 2018

We do content marketing and social media and paid Facebook ads and native advertising and email marketing and media relations and influencer relations and contributed content. And we see advertisers telling stories in new and interesting ways. You use predictive analysis and content intelligence to inform your decisions.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Shift Communications

DECEMBER 11, 2015

It’s going to require deeper analysis that informs strategy; relationships beyond marketing; and the ability to draw conclusions from unexpected findings. Right now Apple owns the device, Google the browser and Facebook the app. Understanding who an influencer is will require nuanced data collection and analysis.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Public service broadcasting is failing to pick up the shortfall. Here are the headlines.

Government 103

Government Education Print Ethics 103

PR 20/20

JANUARY 14, 2021

If you’re looking to level up your advertising, we suggest Pattern89 to predict which creatives will perform best. Pattern89 is predictive marketing AI for Facebook, Instagram and Google ads. Wordstream : Another online advertising tool, we depend on Wordstream for ongoing campaign management and optimization—especially for Google Ads.

Technology 65

Technology Marketing Tools Google 65

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. a) Reaching B2B decision makers on Facebook with detailed targeting.

Advertising 36

Advertising Advertising B2B Facebook 36

Flack's Revenge

DECEMBER 7, 2020

They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Think of Google PageRank, the web indexing algorithm that helped make the company the unrivaled search leader and giant it is today; or Facebook’s newsfeed algorithm, or Amazon’s one-click online shopping and recommendation engine.

How To 194

How To Wikipedia Engineering Web 194

Shift Communications

NOVEMBER 17, 2014

Google Analytics automatically separates social traffic (Facebook, Twitter, LinkedIn, etc.) How to Measure PR: Paid advertising. How to Measure PR: Analysis and Conclusion. Check out the chart below. from other referrers like organic search or paid ads. How to Measure PR: Social media. How to Measure PR: Search marketing.

Measurement 140

Measurement Tools Analytics Data 140

PR 20/20

JULY 25, 2017

Other brands, however, learn plenty from their analytics data, but spend hours of effort and analysis to create reports. For instance, at PR 20/20 , we used natural language generation (NLG), an AI technology, to cut the analysis and production time of Google Analytics reports by 80%. Boost Ad Performance.

Marketing 41

Marketing System Analysis Analytics 41

Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. . “At the top of the funnel are social channels—most notably, Facebook and Twitter—that function in much the same way as a broadcast medium.

Marketing 120

Marketing Groups Journalism Social Media 120