Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. We see this happening in the communications and PR industry.

Publicity 166

Publicity Analytics Data Advertising 166

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A trusted influencer promoting your product or service can often do more for sales and awareness than a traditional advertising campaign. The rise of influencer marketing has made it easy to connect directly with consumers.

Trends 108

Trends Airlines Social Media Crisis 108

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry.

Case Study 136

Case Study B2B Conference Industry 136

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

Communications 253

Communications Data Local Survey 253

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Agency executives. trillion in 2019, ramping up to $3.9 Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

5W PR

APRIL 4, 2017

Whatever is special about your place should be key to all your advertisements and PR, setting you apart from the rest. For small hotels, using social media platforms is a good way to do some targeted advertising without spending a lot of money. Have free drop-off and pick-up service to a nearby amusement park or other activity.

Hotels 74

Hotels Local Travel Social Media 74

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

MARCH 25, 2013

Meaning the blogs that do the giveaways… do you approach them first, or after you’ve seen them mention the product? AB : We initially discover Chobaniacs by following along with the CHO (Chobani) chatter across all platforms listed above, as well as blogs. Image via Chobani Blog , used with permission.

Customer Service 101

Customer Service Travel Web Facebook 101

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing is focused on promoting a product or service in order to sell it. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics.

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Agency executives. trillion in 2019, ramping up to $3.9 Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. Enough budget resources to make it work.

Brand 100

Brand Branding Community Wikipedia 100

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”.

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

MARCH 5, 2020

Targeted ads are becoming more and more popular, with brands from every industry setting aside some budget for highly targeted social advertising. Many users will pose customer service enquiries straight to social media as they see this as a chance to get an immediate response. Targeted Ads. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. Marketers must look beyond the product or service alone, and instead focus on how they can make the customer’s overall experience exceptional. Subscribe to our blog today.

Marketing 40

Marketing How To Customer Service Groups 40

Shift Communications

JUNE 30, 2015

Blog series? S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) Are you set up to engage them quickly with customized information? What if customer service is a deal breaker and the prospect is using social to test your capabilities?

B2B 60

B2B Analytics Google B2C 60

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. 10) Picks from the PR tech vendor blogs. What sort of data?

Internal 63

Internal International Data Media 63

Shift Communications

JANUARY 5, 2016

We blame customer service instead. There are a number of ways we can put this into action, but for the sake of keeping this blog digestible in one sitting, here are two you can start with: Step up your email game. It adds a personal touch to advertising (which tends to be pretty impersonal). We also blame sales.

Marketing 60

Marketing B2C Customer Service Facebook 60

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. Brands can participate in online discussions, respond to customer queries, and address concerns promptly. Paid strategies can also be used to boost the reach of valuable organic content.

Viral 78

Viral Digital PR Storytelling Reputation 78

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. Even AVEs (advertising equivalencies). She also blogs at Waxing Unlyrical and hosts the #MeasurePR Twitter chat (first Tuesdays at noon EST). Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

PR 20/20

JANUARY 22, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. A good talk trigger example is Amazon’s customer service. While some may argue good customer service is hard to find, Amazon contradicts this modern stereotype.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

OCTOBER 11, 2016

However, the study takes it further: customers with a positive interaction – a response – are 44% more likely to share their experience and 30% more likely to recommend a brand. This is all the more reason to believe good customer service is good marketing. Need an agency that sees social media in a larger context?

Social Media 60

Social Media Study Media Survey 60

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. You know, the attitude that says that if you advertise with us, pay us for so-called award nominations, come to our dinners, and be super-extra-friendly to us, we’ll write articles featuring your work.

Advertising 41

Advertising Advertising Fashion Creativity 41

Buzzstream

FEBRUARY 9, 2024

Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Then, guest blogging, where you write valuable articles for other websites.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

FEBRUARY 12, 2019

So how do we transform our agency, communication or marketing team to engage with these new forms of media? Each stage of this evolution builds on the past and provides new opportunities for the agency, communication or marketing team. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. The daily PR duties of monitoring news, blog and social media coverage nest neatly with the process of curating content on social media.

Survey 60

Survey Corporate Social Media Media 60