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Future skills for public relations practitioners - World PR Day

Stephen Waddington

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It is no surprise that demand for public relations roles is booming. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic.

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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

It isn’t a secret that the COVID-19 pandemic has changed everything — from the way we interact with our colleagues to the way we operate our businesses. Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Journalists have lives, too.

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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website.

Publicity 197
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What are the PR Tech Vendors Doing During the Pandemic? [PR Tech Sum]

Sword and the Script

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company is also offering email distribution and access to its media database.

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10 Tips for Moving Into the Next Phase of Healthcare Communications

Landis PR

According to ancient Greek philosopher Heraclitus, “the only thing that is constant is change.” The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. January of 2020 was when the first reported cases of COVID appeared in the U.S. That was true in 500 B.C., What have we learned?

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Harder to engage.

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20 PR and Marketing Predictions for 2022

Sword and the Script

To put it another way, predictions are equal parts analysis and aspiration. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now.

Marketing 214