Living in a more caring age – introducing the Internet of Caring Things

PR in High Definition

We’ve all heard a great deal about the Internet of Things, which was recently reported to be worth an estimated $531 billion to the UK economy by 2030. While it is no doubt still extremely relevant for corporations and brands, trendwatching has picked up on a new tech trend that has been making the rounds – The Internet […]. The post Living in a more caring age – introducing the Internet of Caring Things appeared first on Firefly Communications.

3 ways to land media coverage when you don’t have news

PR Daily

Where will your industry be in 2030? If you’ve got no news to pitch to journalists, create some. Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget.

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Public relations in 2018

Stephen Waddington

By 2030 everyone on the planet will be connected. Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. They’re not so much predictions as a work in progress. This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft.