Meet the 2030 Consumer

5W PR

2030 will be an important year for a couple of reasons. These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Get ready for 2030!

What will customer experience look like in 2030? Here’s how brands must evolve.

Agility PR Solutions

What will the customer experience look like in 2030? […]. The post What will customer experience look like in 2030?

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Four trends impacting market research by 2030

Agility PR Solutions

New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030. The post Four trends impacting market research by 2030 appeared first on Agility PR Solutions.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Volvo Cars announced its commitment to become fully electric by 2030: Photos from our recent live event where we revealed that we will be fully electric by 2030 and spoke about working towards a sustainable future.

Consumers of 2030: Ten Gen Z expectations that forecast the spenders of the future

Agility PR Solutions

In the year 2030, the majority of Gen Z will be in their 20’s and 30’s and likely considering family, career, and what it means to be a full-fledged adult. The post Consumers of 2030: Ten Gen Z expectations that forecast the spenders of the future appeared first on Agility PR Solutions. It’s also at this point that their economic power as a consumer group will begin to be fully realized. Engagement marketing firm Fuse recently released new […].

CES 2019: Hyperloops and home robots will lead lifestyles in 2030

Agility PR Solutions

As the Consumer Electronics Show (familiarly known as CES) launches today in Las Vegas, new research from 3D experience firm Dassault Systèmes, which will be exhibiting at the event, takes a look at consumer lifestyles a dozen years from now—revealing that consumers expect that cities in 2030 will be filled with technology that improves overall […]. The post CES 2019: Hyperloops and home robots will lead lifestyles in 2030 appeared first on Agility PR Solutions.

Consumer trends that will help communicators in 2020

PR Daily

On to 2030 for PR pros. Even further out, a look toward 2030 includes fewer in-person and more digital connections via meetings, office spaces and beyond.

How millennial and Gen Z PR pros can and must accelerate what’s right

PR Daily

billion, and according to research by Bank of America, by 2030 that number will reach $33 trillion, representing 27% of the world’s income and surpassing millennial spending power by 2031.

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. But with Youth 2030 , I want the UN to become a leader in working with young people: in understanding their needs, in helping to put their ideas into action, in ensuring their views inform our processes.”. Credit: Giving Compass (www.givingcompass.org).

Is brand purpose overblown?

PR Daily

P&G has formulated its plans under the “Ambition 2030” umbrella. Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience.

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Prohibition PR launch the world’s first poo powered pub

Prohibition

Cheers to zero carbon by 2030! The pub was open for three days to the public, allowing them to learn more about Yorkshire Water’s ambitions to become net zero carbon by 2030.

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Living in a more caring age – introducing the Internet of Caring Things

PR in High Definition

We’ve all heard a great deal about the Internet of Things, which was recently reported to be worth an estimated $531 billion to the UK economy by 2030. While it is no doubt still extremely relevant for corporations and brands, trendwatching has picked up on a new tech trend that has been making the rounds – The Internet […]. The post Living in a more caring age – introducing the Internet of Caring Things appeared first on Firefly Communications.

How the pandemic has revealed a need for new comms skills

PR Daily

In 2017, the McKinsey Global Institute estimated that as many as 375 million workers —or 14 percent of the global workforce—would have to switch occupations or acquire new skills by 2030 because of automation and artificial intelligence.

August tech news round up

PR in High Definition

However, it’s good news for the environment, as Waitrose and John Lewis promise to increase their use of electric delivery vans by 2030.

A Crisis Ready World Is All Of Our Responsibility — Let’s Discuss The Individual Steps Towards Achieving This.

Melissa Agnes

That being said, I’ve taken the following from their Crisis 2030 Manifesto and wanted to bring it here for discussion: “Climate change, increasing frequency and intensity of natural disasters, hyper-urbanization, infrastructural fragility, IT/cyber dependency, the likelihood of a global pandemic, the increasing development of artificial intelligence and the social pressures that all of the above bring…”.

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Burger King takes aim at methane emissions, Verizon and Google offer skills training, and ViacomCBS cuts ties with Nick Cannon over anti-Semitic remarks

PR Daily

Verizon launched an iniative that aims to provide training to 10 million young people by 2030. Also: Why communicators should always give their best, nearly half the world’s population will be on social media networks by 2023, Pfizer aces the Disability Equity Index, and more.

Growing value through video at Yorkshire Water’s Six Capitals Conference

Prohibition

After recently announcing their zero carbon goal by 2030, they have made waves in collaborating with a host of environmentally conscious businesses, charities and government organisations to find ways they can work together to ensure they achieve carbon neutrality, reduce pollution and improve customer experience.

Video 48

Growing value through video at Yorkshire Water’s Six Capitals Conference

Prohibition

After recently announcing their zero carbon goal by 2030, they have made waves in collaborating with a host of environmentally conscious businesses, charities and government organisations to find ways they can work together to ensure they achieve carbon neutrality, reduce pollution and improve customer experience.

Video 48

Magenta Nation: Healthcare and Climate Change

Scott Public Relations

The World Health Organization estimates that between 2030 and 2050, as many as 250,000 people could die each year from conditions created by a lack of these necessities, including malnutrition, malaria, and heat stress.

Healthcare and the Environment

Scott Public Relations

The World Health Organization estimates that between 2030 and 2050, as many as 250,000 people could die each year from conditions created by a lack of these necessities, including malnutrition, malaria, and heat stress.

January Tech News Round-Up

PR in High Definition

Following this, Microsoft announced that they aim to become ‘carbon negative’ by 2030 while aiming to use entirely renewable energy by 2025.

What’s trending in tech right now?

PR in High Definition

Volvo announced plans to sell only electric cars by 2030 , while Volkswagen says it will sell 1m electric or hybrid cars this year, a huge target that further shows the acceleration of sustainability initiatives among brands. What’s trending this Spring?

3 ways to land media coverage when you don’t have news

PR Daily

Where will your industry be in 2030? If you’ve got no news to pitch to journalists, create some. Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget. Nor can they be pulled off overnight; these suggestions are intended as part of a long-term strategy, not quick fixes. Conduct relevant research. Do you have access to reliable predictions? What are the biggest challenges you might face, and what are the best ways to solve them?

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An Evening at Ready Set Raise

Barokas

trillion in assets by 2030. Last night, I had the pleasure of attending the Ready Set Raise demo night put on by the Female Founders Alliance. For those of you not familiar with Ready Set Raise, it is a fundraising program designed to support high-growth, pre-seed startups by connecting founders with investors. I love that the program was designed specifically for female founders, by female founders – people who have walked the walk.

Why marketers should make room for millennials

PR Daily

workforce by 2030, according to the Bureau of Labor Statistics. Millennials are at the center of more headlines than I can count. Fair or not, millennials have been called trendsetters and brand kingmakers. They’ve been credited with killing department stores, the game of golf and mayonnaise. It’s no surprise, then, that this group is the subject of marketers’ fascination. With millennials surpassing baby boomers as the. largest generation in the U.S. labor force.

How and why B2B companies must embrace CSR

PR Daily

Walmart’s Project Gigaton has set a goal of cutting 1 billion metric tons of greenhouse gases from the company’s global value chain by 2030. Corporate social responsibility efforts such as sustainability and human rights are no longer a mandate solely for consumer-facing enterprises.

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Disputes across the horizon: arbitration in Qatar

Practical Law Construction

Qatar has experienced significant activity in the construction sector in recent years, especially in light of the 2022 FIFA World Cup and the Qatar National Vision in 2030.

Did Apple Make a Debundling Blunder?

Mindful Marketing

Apple is an environmentally-conscious company with a continually-improving track record for sustainability, which includes reducing toxic components in its hardware , nearing 100% use of recycled materials in its phone manufacturing, and aiming to be carbon neutral by 2030.

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

million hectares of land, forests and oceans by 2030—also promising that by 2025, all of its plastic will be recyclable, reusable or compostable.

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Buffalo Wild Wings ups the ante for Super Bowl OT, Krystal files for bankruptcy, and Starbucks sets sights on sustainability

PR Daily

The coffee chain’s chief executive, Kevin Johnson, announced Starbucks’ goal to cut carbon emissions, landfill waste and water use by 50% by 2030.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.

Film 101

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Unilever said that by 2030, it will stop using gas and oil to make its cleaning products. Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

PR Daily

The telecommunications company announced that its donating $10 million to “bring one million small businesses forward by 2030 with resources to help them succeed in the digital economy.”. Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more. Hello, communicators: . Punxsutawney Phil has predicted six more weeks of winter after seeing his shadow at Gobbler’s Knob in Punxsutawney, Pennsylvania on Tuesday.

Twitter mourns Mr. Peanut, Coca-Cola won’t give up plastic, and Hallmark Channel chief steps down

PR Daily

In October 2019, a plastic trash audit ranked Coca-Cola as the world’s most polluting brand—something the beverage giant’s head of sustainability, Bea Perez, aimed to address by pledging to create packaging with at least 50% recycled material by 2030.

Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature

PR Daily

Unilever promised to meet these six commitments by 2025 or 2030. Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.

Brand 105

Infographic: The power of print media

PR Daily

Through the year 2030, millennials believe books will be more important in their lives than many digital platforms. Many think the rise of digital platforms have brought about the death of printed publications, but this guide argues you shouldn’t ignore traditional outlets. Consider these insights. Print media plays an important role in Americans’ daily lives.

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Minneapolis hires influencers to share information about George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

PR Daily

By 2030, it expects all of its Jaguar models and 60% of Land Rovers sold to be zero-emissions vehicles. Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more.

Chiefs step down at LinkedIn and others, Twitter drops the ‘users’ label, and Ancestry lays off 6% of its workforce

PR Daily

By 2030, Lego aims to make all of its bricks from sustainable materials, such as sugar cane and wood. Also: TV to see more Reddit content, Lego’s lofty sustainability goal, make your voice heard in our readership survey, and more.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. AI represents a significant growth opportunity for the UK. It is set to transform how we live and work.

Letter from Seattle: searching podcast content

Stephen Waddington

Amazon has joined Facebook and Google in the race to connect the remainder by 2030. The state of PR, PDF mark-up tool, regulating AI, universal internet access, breaking phone addiction, searching for podcasts and identifying deep fake content. The CIPR published its annual State of the Profession report this week. Jobs and salaries are up but otherwise it makes for a grim read.