Meet the 2030 Consumer

5W PR

2030 will be an important year for a couple of reasons. These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Get ready for 2030!

What will customer experience look like in 2030? Here’s how brands must evolve.

Agility PR Solutions

What will the customer experience look like in 2030? […]. The post What will customer experience look like in 2030? Just as modern technology has upended the way brands and consumers engage, tech will be the major driver behind the reimagined customer experience (CX) 10 years from now—and brands will have to rethink their customer ecosystems to keep pace with empowered consumers and evolving consumer technologies. Here’s how brands must evolve.

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Four trends impacting market research by 2030

Agility PR Solutions

New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030. The post Four trends impacting market research by 2030 appeared first on Agility PR Solutions.

Consumers of 2030: Ten Gen Z expectations that forecast the spenders of the future

Agility PR Solutions

In the year 2030, the majority of Gen Z will be in their 20’s and 30’s and likely considering family, career, and what it means to be a full-fledged adult. The post Consumers of 2030: Ten Gen Z expectations that forecast the spenders of the future appeared first on Agility PR Solutions. It’s also at this point that their economic power as a consumer group will begin to be fully realized. Engagement marketing firm Fuse recently released new […].

CES 2019: Hyperloops and home robots will lead lifestyles in 2030

Agility PR Solutions

As the Consumer Electronics Show (familiarly known as CES) launches today in Las Vegas, new research from 3D experience firm Dassault Systèmes, which will be exhibiting at the event, takes a look at consumer lifestyles a dozen years from now—revealing that consumers expect that cities in 2030 will be filled with technology that improves overall […]. The post CES 2019: Hyperloops and home robots will lead lifestyles in 2030 appeared first on Agility PR Solutions.

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. But with Youth 2030 , I want the UN to become a leader in working with young people: in understanding their needs, in helping to put their ideas into action, in ensuring their views inform our processes.”. Credit: Giving Compass (www.givingcompass.org).

Living in a more caring age – introducing the Internet of Caring Things

PR in High Definition

We’ve all heard a great deal about the Internet of Things, which was recently reported to be worth an estimated $531 billion to the UK economy by 2030. While it is no doubt still extremely relevant for corporations and brands, trendwatching has picked up on a new tech trend that has been making the rounds – The Internet […]. The post Living in a more caring age – introducing the Internet of Caring Things appeared first on Firefly Communications.

How the pandemic has revealed a need for new comms skills

PR Daily

In 2017, the McKinsey Global Institute estimated that as many as 375 million workers —or 14 percent of the global workforce—would have to switch occupations or acquire new skills by 2030 because of automation and artificial intelligence.

August tech news round up

PR in High Definition

However, it’s good news for the environment, as Waitrose and John Lewis promise to increase their use of electric delivery vans by 2030.

Prohibition PR launch the world’s first poo powered pub

Prohibition

Cheers to zero carbon by 2030! The pub was open for three days to the public, allowing them to learn more about Yorkshire Water’s ambitions to become net zero carbon by 2030.

Local 48

A Crisis Ready World Is All Of Our Responsibility — Let’s Discuss The Individual Steps Towards Achieving This.

Melissa Agnes

That being said, I’ve taken the following from their Crisis 2030 Manifesto and wanted to bring it here for discussion: “Climate change, increasing frequency and intensity of natural disasters, hyper-urbanization, infrastructural fragility, IT/cyber dependency, the likelihood of a global pandemic, the increasing development of artificial intelligence and the social pressures that all of the above bring…”.

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Growing value through video at Yorkshire Water’s Six Capitals Conference

Prohibition

After recently announcing their zero carbon goal by 2030, they have made waves in collaborating with a host of environmentally conscious businesses, charities and government organisations to find ways they can work together to ensure they achieve carbon neutrality, reduce pollution and improve customer experience.

Video 48

Growing value through video at Yorkshire Water’s Six Capitals Conference

Prohibition

After recently announcing their zero carbon goal by 2030, they have made waves in collaborating with a host of environmentally conscious businesses, charities and government organisations to find ways they can work together to ensure they achieve carbon neutrality, reduce pollution and improve customer experience.

Video 48

Burger King takes aim at methane emissions, Verizon and Google offer skills training, and ViacomCBS cuts ties with Nick Cannon over anti-Semitic remarks

PR Daily

Verizon launched an iniative that aims to provide training to 10 million young people by 2030. The company’s chief corporate social responsibility officer, Rose Stuckey Kirk, explained on “Cheddar Live”: @Verizon has launched a new program to provide digital skills training for 10 million youths by 2030.

3 ways to land media coverage when you don’t have news

PR Daily

Where will your industry be in 2030? If you’ve got no news to pitch to journalists, create some. Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget. Nor can they be pulled off overnight; these suggestions are intended as part of a long-term strategy, not quick fixes. Conduct relevant research. Do you have access to reliable predictions? What are the biggest challenges you might face, and what are the best ways to solve them?

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Magenta Nation: Healthcare and Climate Change

Scott Public Relations

The World Health Organization estimates that between 2030 and 2050, as many as 250,000 people could die each year from conditions created by a lack of these necessities, including malnutrition, malaria, and heat stress. There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world.

An Evening at Ready Set Raise

Barokas

trillion in assets by 2030. Last night, I had the pleasure of attending the Ready Set Raise demo night put on by the Female Founders Alliance. For those of you not familiar with Ready Set Raise, it is a fundraising program designed to support high-growth, pre-seed startups by connecting founders with investors. I love that the program was designed specifically for female founders, by female founders – people who have walked the walk.

Healthcare and the Environment

Scott Public Relations

The World Health Organization estimates that between 2030 and 2050, as many as 250,000 people could die each year from conditions created by a lack of these necessities, including malnutrition, malaria, and heat stress. There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world.

Why marketers should make room for millennials

PR Daily

workforce by 2030, according to the Bureau of Labor Statistics. Millennials are at the center of more headlines than I can count. Fair or not, millennials have been called trendsetters and brand kingmakers. They’ve been credited with killing department stores, the game of golf and mayonnaise. It’s no surprise, then, that this group is the subject of marketers’ fascination. With millennials surpassing baby boomers as the. largest generation in the U.S. labor force.

January Tech News Round-Up

PR in High Definition

Following this, Microsoft announced that they aim to become ‘carbon negative’ by 2030 while aiming to use entirely renewable energy by 2025. The beginning of the new decade welcomed the positive news from the National Grid that, for the first time ever, more of the UK’s electricity came from clean sources than fossil fuels, making 2019 the cleanest year on record. For the full story, check out The Independent.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. AI represents a significant growth opportunity for the UK. It is set to transform how we live and work.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.

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United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Unilever said that by 2030, it will stop using gas and oil to make its cleaning products. Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.

How and why B2B companies must embrace CSR

PR Daily

Walmart’s Project Gigaton has set a goal of cutting 1 billion metric tons of greenhouse gases from the company’s global value chain by 2030. Corporate social responsibility efforts such as sustainability and human rights are no longer a mandate solely for consumer-facing enterprises. How is your organization stepping up? It’s marketing 101 for consumer companies: What you stand for is as important as what you sell.

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Letter from Seattle: searching podcast content

Stephen Waddington

Amazon has joined Facebook and Google in the race to connect the remainder by 2030. The state of PR, PDF mark-up tool, regulating AI, universal internet access, breaking phone addiction, searching for podcasts and identifying deep fake content. The CIPR published its annual State of the Profession report this week. Jobs and salaries are up but otherwise it makes for a grim read.

Infographic: The power of print media

PR Daily

Through the year 2030, millennials believe books will be more important in their lives than many digital platforms. Many think the rise of digital platforms have brought about the death of printed publications, but this guide argues you shouldn’t ignore traditional outlets. Consider these insights. Print media plays an important role in Americans’ daily lives.

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Hold the front page: the news business remains a work in progress

Stephen Waddington

Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. In 2030 everyone is expected to have internet access. A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news. The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years.

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Buffalo Wild Wings ups the ante for Super Bowl OT, Krystal files for bankruptcy, and Starbucks sets sights on sustainability

PR Daily

The coffee chain’s chief executive, Kevin Johnson, announced Starbucks’ goal to cut carbon emissions, landfill waste and water use by 50% by 2030. Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more. Good morning, PR pros: If Super Bowl LIV goes into overtime on Feb.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

Unily’s Future of the Workplace 2030+ guide reports that workplaces will play bigger roles in contributing to employees well-being as well as their professional journeys.

Wind of change – is NEC the future for wind projects in APeC?

Practical Law Construction

Yet the ambitious Asia-Pacific excluding China (APeC) market targets a combined 54GW in offshore wind projects by 2030, according to Asia Wind Energy Association forecasts in May 2020. COVID-19 is causing uncertainty for business and investment strategies worldwide, the energy sector included.

Twitter mourns Mr. Peanut, Coca-Cola won’t give up plastic, and Hallmark Channel chief steps down

PR Daily

In October 2019, a plastic trash audit ranked Coca-Cola as the world’s most polluting brand—something the beverage giant’s head of sustainability, Bea Perez, aimed to address by pledging to create packaging with at least 50% recycled material by 2030. Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more.

Chiefs step down at LinkedIn and others, Twitter drops the ‘users’ label, and Ancestry lays off 6% of its workforce

PR Daily

By 2030, Lego aims to make all of its bricks from sustainable materials, such as sugar cane and wood. Also: TV to see more Reddit content, Lego’s lofty sustainability goal, make your voice heard in our readership survey, and more. Niels B. Christiansen, the company’s chief executive, wrote in a LinkedIn post that inventing the solution “is incredibly difficult and will take time.” However, the announcement has already generated kudos for the effort.

Drones in construction – designing for urban air mobility

Practical Law Construction

In its report on drones, Skies without limits, PwC predicts that the industry will contribute an extra £42 billion to the UK by 2030. The use of unmanned aerial vehicles (UAVs) or drones, as they are more commonly known, as data collection platforms to service a diverse range of civilian and commercial uses is an area that has grown rapidly in recent years. This has been aided by a decrease in the cost and an increase in the reliability of the technology.

Future of PR: 2020 edition

Stephen Waddington

A PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR.

Your audience with the public

Stephen Waddington

They’ll be close to five billion by the end of decade, and the whole world will be connected by 2030. A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The global population of the world is 7.7 billion people. billion are connected by mobile phone. billion have access to the internet and 3.4 billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report.

Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

By 2030, global food demand is expected to rise by 35 percent. By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion.

Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

By 2030, global food demand is expected to rise by 35 percent. By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion.

Public relations in 2018

Stephen Waddington

By 2030 everyone on the planet will be connected. Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. They’re not so much predictions as a work in progress. This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft.

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

The bottles are part of Carlberg’s “Together Towards Zero” project, which promises to achieve zero carbon emissions by 2030, along with reducing its carbon footprint by 30% in the same timeframe. Also: Michigan dumps Fisher Investments over sexist remarks, Carlsberg debuts ‘paper’ bottles, Renault fires its top boss, and more. Good morning, PR pros: The California Consumer Privacy Act will take effect Jan. 1—and brand managers are scrambling to deal with the upcoming restrictions.