Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. And this year was no exception.

Pitching 96

Pitching Print Measurement Report 96

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. What is SXSW?

Brand 78

Brand Branding How To Film 78

Contently - Strategy

MARCH 25, 2024

Visual trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers. Image by Airbnb 4.

Trends 52

Trends Strategy Marketing Brand 52

Onclusive

MAY 10, 2017

That said, here are 10 PR industry job trends, including some data sourced from the U.S. That number was expected to increase by 6% by 2024, meaning it is estimated that there could be closer to 255,000 PR jobs just seven years from now. We’ve all heard the saying you can’t manage what you can’t measure.

Trends 150

Trends Publicity Data-Driven PR Government 150

PRSay

DECEMBER 20, 2023

PRSA is now accepting entries for the 2024 Anvil Awards. no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). It helps keep you up to date on new trends and developments. Find details here. APR solidifies use of the RPIE framework.

Publicity 177

Publicity Case Study Ethics Study 177

Contently - Strategy

MAY 13, 2024

But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Their goal is to hit 100% by the end of 2024.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Sword and the Script

APRIL 2, 2024

The change will take effect on April 2, 2024. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Measurement templates.

Reddit 179

Reddit Software B2B Technology 179

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. CTV has been a huge trend, and 2022 has been a banner year for it. Will Google sunset third-party cookies eventually, whether it’s in 2024 or beyond? One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

Prohibition

JANUARY 30, 2024

A new change to the attribution settings for video ads will now allow advertisers to track an ‘Engaged View’ , measuring any conversions that happen within a day of a video ad play. An ‘Engaged View’ counts as a 10 second view or 97% of a video ad. Get in contact today to find out how we could help you.

Advertising 62

Advertising Advertising LinkedIn Video 62

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. Tools like Google Analytics, BuzzSumo, and Brandwatch offer in-depth insights into audience behaviors and trends.

Data 52

Data Strategy Publicity Handbook 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 200

Writing Communications Marketing B2B 200

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

Reputation 78

Reputation Journalism Financial Corporate 78

NewsWhip

MAY 16, 2024

With CrowdTangle being deprecated in August 2024, many newsrooms are seeking an alternative for their social media news gathering, multichannel audience development, competitive benchmarking and developing ideas from social media trends.

Reddit 78

Reddit Instagram Data LinkedIn 78

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Newsfile

DECEMBER 20, 2023

Melissa Strle Just ahead of COP28, reports of an intriguing trend emerged: over 80% of investors now prioritize ESG factors, highlighting the need for clearer sustainability reporting. This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives.

Tools 52

Tools Report Energy Case Study 52

Contently - Strategy

MAY 11, 2024

Here’s what to know in 2024. Weaving Local Keywords Into Your Website and Content : Tailor your content to include keywords that reflect local tastes, trends, and lingo. Ask The Content Strategist: FAQs About Local SEO Strategies How do you measure the success of a local SEO content strategy?

Local 97

Local SEO Strategy How To 97

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Closed captions are ideal for use in accessibility measures. As a social media manager, you must keep up with all the accessibility trends and be aware of what each social media platform offers. There are two types of captions: open and closed.

Social Media 93

Social Media Media Video SEO 93

Scott Public Relations

JULY 13, 2023

PRBI member Brunnen Communications’ (Helsinki, Finland) latest annual PRBI Barometer released this month at the AGM in Milan, surveys the views of PR and comms agencies in more than 40 countries on changes in PR trends and communication priorities. The annual survey, and the next set of results will be published in the spring of 2024.

Ethics 52

Ethics Survey Insurance Insurance 52

Sword and the Script

APRIL 9, 2024

the 2024 edition report is based on 2023 data). click image for higher resolution) Roundtables and panel events are growing ON24 sees interaction growth in webinars as indicative of an overall trend: people crave engagement (potentially a result of remote work). You can download a copy here: 2024 Digital Engagement Benchmarks. >>>

B2B 131

B2B Study Report Product Launch 131

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Burrelles Fresh Ideas

OCTOBER 3, 2023

It goes into effect on July 1, 2024. Striking the right balance between profit and ethics will determine the long-term sustainability of this influential trend. This historic legislation, known as SB1782 , was unanimously approved by the Senate in March and was recently signed into law.

Brand 83

Brand Branding Marketing Ethics 83

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 89

Agency Energy Crisis Management Industry 89

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Creating content around these growing trends makes your pitch much more valuable. Pricing: $199/mo for Content Creation tier 12.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Creating content around these growing trends makes your pitch much more valuable. Pricing: $199/mo for Content Creation tier 12.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Creating content around these growing trends makes your pitch much more valuable. Pricing: $199/mo for Content Creation tier 12.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Wadds Inc.

MARCH 29, 2024

The book aims to provide internal comms practitioners with knowledge, skills, and real-world examples, while also addressing critical challenges, the impact of AI, key trends, and the importance of developing a professional network in the field of internal communications. A few months ago, I said 2024 is the year of relevancy.

Internal 52

Internal International Strategy Communications 52

Sword and the Script

NOVEMBER 7, 2023

The full report makes several recommendations, including, “Reduce technology overlaps to improve employee experience and measurement efforts by prioritizing multichannel integration and specialized ECA capabilities that address high-impact business scenarios.” PR measurement. CisionOne launches in the US.

Employee 144

Employee Software Survey Tools 144

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. In contrast, traditional PR has broader metrics to measure public perception and sentiment. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

MAY 10, 2024

It’s about influencing opinions, setting trends, and becoming a trusted source in your industry. It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. In content marketing, becoming a thought leader involves more than just sharing information.

Leadership 98

Leadership Video B2C Interviews 98