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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. One example?

Trends 333
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report!

Trends 105
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Five trends shaping the future of the corporate communications function

Wadds Inc.

A new report identifies five critical trends to future proof the corporate communications function. The annual Communications Trend Radar 2024 report highlights five trends that corporate communications and public relations leaders must address to ensure their organisations remain relevant and effective.

Corporate 115
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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

PRSA is now accepting entries for the 2024 Anvil Awards. no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). It helps keep you up to date on new trends and developments. Find details here. APR solidifies use of the RPIE framework.

Publicity 177
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PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

PRBI member Brunnen Communications’ (Helsinki, Finland) latest annual PRBI Barometer released this month at the AGM in Milan, surveys the views of PR and comms agencies in more than 40 countries on changes in PR trends and communication priorities. The annual survey, and the next set of results will be published in the spring of 2024.

Ethics 52
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Top 5 Visual Trends Shaping Marketing Strategies

Contently - Strategy

Visual trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers. Image by Airbnb 4.

Trends 52