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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Those who work in PR and media have seen a whirlwind 2023. One example?

Trends 333
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Recap of SXSW 2024: Navigating the Shifting Landscape of Tech, Marketing, and Leadership

5W PR

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Leadership in a Hybrid Work Environment: As companies continue to adapt to a hybrid and increasingly diverse work world, leadership remains a central focus.

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24 Marketing and PR Experts Share Insightful Advice for 2024

Garrett Public Relations

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214
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2024 women in leadership: Challenges are fueled by a resurgence of traditional values, a widening leadership gap, and the need for DEI initiatives

Agility PR Solutions

Despite intermittent progress, challenges for women for ascending to leadership positions in business continue to manifest.

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Expert Strategies for Navigating 2024’s Election Uncertainties

Stern + Associates

TIME Magazine named 2024 “not just an election year. and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? It’s perhaps the election year.” As countries around the world – from the U.S.

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Poll: Americans Wary of News Coverage on 2024 Elections

PRSay

A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election. However, only about 1-in-10 have a great deal of confidence in the 2024 election information they will receive from the news media.

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The New Era of Leadership: New research reveals the biggest challenges for C-suite executives—and skills needed to lead in 2024

Agility PR Solutions

Leadership has been a challenge in the post-pandemic era—oft-reported components of today’s workplace dynamic have resulted in a perplexing manager/employee conundrum, generated by the heightened expectations of a brash new generation entering business life, plus the remnants of Covid-fueled remote, hybrid and otherwise flexible work patterns that (..)