PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Short-form video reigns.

Trends 183

Trends B2C Video Measurement 183

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104

Corporate Technology Study Communications 104

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Media relations, strategic communication and content production are in particularly high demand in 2023.

Ethics 52

Ethics Survey Insurance Insurance 52

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand.

Reddit 174

Reddit Software B2B Technology 174

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

NewsWhip

SEPTEMBER 21, 2023

Proactive versus reactive measurement In the world of communications, being reactive often means playing catch-up—and in the fast-paced digital age, that can mean falling behind for good. Predictive analytics have given us the ability to foresee the trajectory of news stories.

Analytics 88

Analytics Media Crisis Insurance 88

Wadds Inc.

SEPTEMBER 27, 2023

Throughout, the authors link their advice not just to fairness but to the bottom line – detailing evidence relating to engagement, performance and reputation, citing the McKinsey statistic that “when organisations have a representative workforce, their financial performance is 25% better than organisations that don’t.”

Internal 122

Internal International Case Study Analysis 122

Onclusive

JUNE 16, 2023

And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation? From the early 2000s, to 2023 and back again. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? What are de-influencers?

How To 195

How To Consumer Social Media Community 195

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Newsfile

OCTOBER 24, 2023

dollars in 2023. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. in the coming years.

Communications 52

Communications How To Corporate Training 52

5W PR

OCTOBER 11, 2023

First, what is the standard gauge for what constitutes a significant incident, and second, the fear that with full disclosures around incidents and preparedness measures, they would be telegraphing to the very groups they are working to defend themselves against. We’d like to see the SEC withdraw it or shelve it.”

Report 78

Report Company Publicity Banking 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 Every interaction, purchase, and share contributes to growing your brand’s reputation. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. So it behooves us to take all measurement predictions with a bucket-load of sand. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising.

Measurement 40

Measurement Analytics Data Reddit 40

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the growing popularity of streaming services, cable and broadcast television still dominate TV viewing time in the US, comprising 53% of the overall viewership as of May 2023, as depicted in the chart below. PR professionals recognize the importance of building and maintaining a positive reputation.

Radio 74

Radio Television Media Local 74

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 190

Writing Communications Marketing B2B 190

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Building credibility is an important component of having a good reputation. This is all to say — facts help build trust, which help build a relationship — which help you maintain a good reputation.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Retrieved November 22, 2023, from EurekAlert! Retrieved November 22, 2023, from ScienceDaily website: [link] 4 Mark, G. Retrieved November 22, 2023, from EurekAlert!

eBook 52

eBook Groups Biotechnology Resources 52

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. But here are some of the best takeaways: Mark Zuckerberg ranks number one for the first time in 2023 The Meta CEO jumped up two places to top position on the Onclusive CEO index , pulling ahead of rival Elon Musk.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. But here are some of the best takeaways: Mark Zuckerberg ranks number one for the first time in 2023 The Meta CEO jumped up two places to top position on the Onclusive CEO index , pulling ahead of rival Elon Musk.

Media 195

Media Reputation Data Leadership 195

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. It should not actually replace your content writers, but instead allow them to create higher-quality content more efficiently.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Maxim Behar

APRIL 23, 2023

Afraid that their reputation might suffer. Let's find a “Balcerowicz 2023” who has an economic thought, because if you go back to the electoral programs of the political parties just a month or two weeks ago, nobody except for “Vazrazhdane” (which are against the euro) mentioned the three giant problems that Bulgaria has.

Government 52

Government Communications Ethics Crisis 52