Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Media relations, strategic communication and content production are in particularly high demand in 2023.

Ethics 52

Ethics Survey Insurance Insurance 52

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand.

Reddit 176

Reddit Software B2B Technology 176

NewsWhip

SEPTEMBER 21, 2023

Proactive versus reactive measurement In the world of communications, being reactive often means playing catch-up—and in the fast-paced digital age, that can mean falling behind for good. Prediction in action In the same way predictive analytics can help you foresee a potential crisis, they can also help you identify topics or nascent trends.

Analytics 88

Analytics Media Crisis Insurance 88

Newsfile

OCTOBER 24, 2023

dollars in 2023. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. in the coming years.

Communications 52

Communications How To Corporate Training 52

5W PR

OCTOBER 11, 2023

First, what is the standard gauge for what constitutes a significant incident, and second, the fear that with full disclosures around incidents and preparedness measures, they would be telegraphing to the very groups they are working to defend themselves against. We’d like to see the SEC withdraw it or shelve it.”

Report 78

Report Company Publicity Banking 78

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 189

Marketing Content Marketing Data Social Media 189

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. So it behooves us to take all measurement predictions with a bucket-load of sand. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising.

Measurement 40

Measurement Analytics Data Reddit 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Retrieved November 22, 2023, from EurekAlert! Organizational perception management: A framework to overcome crisis events. Attention according to the assessment tradition.

eBook 52

eBook Groups Biotechnology Resources 52

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. The post Leading US CEOs Media Impact July – September 2023 appeared first on Onclusive.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. US CEOs accounted for 50% of all media mentions relating to regulation From July to September 2023.

Media 195

Media Reputation Data Leadership 195

Maxim Behar

APRIL 23, 2023

Afraid that their reputation might suffer. There is an economic crisis. When there is an economic crisis, all this should be put aside, as long as we have normal politicians, since not much of them have remained. And the third is the economic crisis, inflation. There is no way this can happen, we need economic measures.

Government 52

Government Communications Ethics Crisis 52

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. It should not actually replace your content writers, but instead allow them to create higher-quality content more efficiently.

Marketing 59

Marketing Content Marketing Storytelling B2B 59