Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

NOVEMBER 27, 2023

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. 16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.”

Crisis Communications 125

Crisis Communications Crisis Communications Crisis Management 125

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Another day, another survey about the contribution of the communication function to management. (I

Internal 52

Internal International Survey Measurement 52

NewsWhip

AUGUST 31, 2023

It’s 2023, and sustainability is now more important than ever in our socially conscious world. As of 2023, she is working as an international climate editor at CNN. As of 2023, she is working as a climate reporter at The New York Times. Right now, in 2023, he works at CNN Business as a consumer reporter.

Energy 78

Energy Crisis Travel Report 78

PRSay

OCTOBER 16, 2023

The New York Times bestselling author and science writer noted the value of having a breadth of experiences rather than specialization in our ever-evolving world as he presented the keynote at the opening G eneral Session of PRSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn.

Training 105

Training Creativity Tools Mobile 105

5W PR

APRIL 19, 2023

According to research , this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. Internal Benefits Accessibility and inclusion are essential for a company’s external reputation. Internal Benefits Accessibility and inclusion are essential for a company’s external reputation.

Internal 88

Internal International Transportation Employee 88

Stern + Associates

OCTOBER 5, 2023

A leading expert on the reform and expansion of Chinese capitalism and its interaction with the rest of the world, Rithmire offers leaders vital knowledge about the multifaceted intertwining of politics, the economy and international affairs in the global market.

Strategy 97

Strategy Government Policies Groups 97

Stern + Associates

JANUARY 12, 2023

So far, our sense of the media narrative is that this backlash isn’t going away in 2023, making it difficult for companies to unambiguously tout ESG as they once did. So, how should your company communicate around ESG (or stakeholder capitalism, since the “ESG” label is itself more contested now) in 2023?

Communications 62

Communications Energy Employee Government 62

PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder. Following her Oct. He joined PRSA in 1994.

Creativity 77

Creativity Writing Agency Pitching 77

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. These sessions cover various topics like marketing strategies, retail trends, licensing, toy safety, manufacturing advancements, and consumer insights. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

PRSay

NOVEMBER 1, 2023

Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. It’s about the people.

Sports 77

Sports Ethics Television Storytelling 77

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Media relations, strategic communication and content production are in particularly high demand in 2023.

Ethics 52

Ethics Survey Insurance Insurance 52

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: A large majority of the 3,185 journalists (59% domestic and 41% international) that attended CES 2022 (in person and digitally) attended to cover the latest in consumer electronic products and gadgets.

Mobile 114

Mobile Technology Automotive Interviews 114

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. But what does all this mean for the media relations component of public relations strategy? But it’s hard to deny that recently a lot has been changing.

Strategy 96

Strategy Publicity Media Video 96

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 79

Automotive Mobile Technology Transportation 79

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Highlight your leaders internally before promoting them outside the organization. The post Eight Reputation Enhancement Actions to Take in 2023 appeared first on ReputationUs.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. So, how can PR improve their odds in media relations?

Journalism 134

Journalism Media Relations Report Media 134

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In fact, 2023 saw a massive surge in demand for conference speakers, and that shot up to the top of our priorities for executive visibility. Make sure you’re not left behind in the new year.

Trends 117

Trends Communications Conference Leadership 117

Reputation Us

FEBRUARY 7, 2023

Your audience evolves as life does — communication strategies that worked well several years ago may not have the same effect today. According to the Communication Statistics 2023 report released by Project.co, more than a third of people say communication has become more of a challenge since the pandemic. Communicate.

Communications 97

Communications Real Estate Reputation Internal 97

Sword and the Script

MAY 21, 2024

in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% of revenue from 9.5% – the vast majority of CMOs (71%) said they lacked the budget to execute their marketing strategy.

Agency 100

Agency Survey B2B Media 100

Onclusive

FEBRUARY 14, 2023

How to communicate your brand’s environmental sustainability authentically     Let’s assume that you’ve mapped your stakeholder audiences, you understand what drives them, and perhaps you even have an ESG strategy in place or underway. Now you need to build trust and engagement. You can register here. In collaboration with Digimind.

Reputation 195

Reputation Automotive Brand Branding 195

Wadds Inc.

JUNE 11, 2023

This means looking internally and then externally at the micro and macro forces that affect how (and in times of crisis whether) the company can continue to service client needs. The aim is to adapt organisational policy and strategy in advance of future need by identifying what is driving the change and reacting appropriately.

Strategy 52

Strategy Policies Analysis Crisis 52

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Sword and the Script

JANUARY 17, 2023

Comment: The company has also been on an acquisition spree, which seems to follow a deliberate strategy of expanding its total addressable market beyond PR and comms. International-based all-in-one PR software providers. Internal communications tools. Products: internal comms platform, email distribution, email analytics.

Technology 93

Technology Software Resources Pitching 93

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Institute for Public Relations

NOVEMBER 27, 2023

PRovoke Media examined communications executives’ perspectives on their organizations’ communication plans and internal strategies across Asia-Pacific. Surveys of more than 120 senior in-house communication executives across Asia-Pacific were conducted during the second quarter of 2023. Key findings include: 1.)

Survey 52

Survey Internal International Communications 52

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning.

Survey 152

Survey Software B2B Pitching 152

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For additional information, please visit Mod Op’s website.

Agency 156

Agency Communications B2C Creativity 156

Sword and the Script

MAY 2, 2023

Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” Cision named Antony Cousins to head its AI strategy. Prowly published a list of 10 Must-Read PR Blogs To Follow In 2023.

Pitching 128

Pitching Study Technology Report 128

Bianchi Biz Blog

SEPTEMBER 21, 2023

A combined 4,815 media representatives attended CES 2023. Challenge: While even more media are expected to attend in 2024, a large majority of these journalists (which broke out in 2023 as 58% domestic and 42% international) that attended CES 2023 were there to cover the latest in consumer electronic products and gadgets.

Technology 94

Technology Automotive Mobile Interviews 94

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want. How the right PR plan drives an employer brand The right PR strategy can help differentiate an organization as a great place to work. You could call it the ‘Great Reflection.’

Brand 156

Brand Branding How To Employee 156

Shift Communications

NOVEMBER 29, 2022

We’ve combed through them all, and here’s what’s been rising to the top and will be guiding our thinking in 2023. This is also a takeaway in Mintel’s 2023 Global Consumer Report. 2023 to-do: Intently listen to what customers are doing and love most and allow them to run with those stories. This will cultivate superfans.

Consumer 78

Consumer Trends Marketing SMB 78

Stern + Associates

FEBRUARY 1, 2024

If 2023 was the year of playing with those great technologies, I think 2024 is going to be the year of harvesting real productivity gains. In all that temperature data, 2023: hottest year we’ve ever had. The post World Economic Forum Recap: 7 Experts Showcase a Brighter Future appeared first on Stern Strategy Group. Guess what?

Technology 112

Technology Policies Government Community 112

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. Indeed, much executive communication these days is geared toward internal staff and attracting new talent. It seems like the number of controversial social issues increases every year.

Communications 105

Communications How To Employee Corporate 105

PR 20/20

JANUARY 10, 2023

Developing a content strategy or lead nurturing program. Creating and executing a new product/service activation strategy. In 2023, companies will dedicate roughly 13.6% Every annual partnership includes a goal-based strategy, execution plan, and identification of critical projects that will occur each month.

Agency 74

Agency Marketing Internal International 74

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change Kogan Page, 2023 £21.99

Brand 98

Brand Branding Ethics Internal 98