Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Instagram increase creator transparency. LinkedIn release 2023 best practices. Facebook threatens to pull news.

Instagram 62

Instagram LinkedIn Social Media Media 62

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Building an audience on platforms like Facebook and Instagram can be very rewarding, but it can also prove to be a major challenge for communicators.

Communications 130

Communications Social Media Employee Crisis 130

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. and Mattel for the 2023 “Barbie” movie.

Film 118

Film Marketing Sports Hotels 118

Sword and the Script

FEBRUARY 20, 2024

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. So, says Propel, which provides PR software. Is that good? What exactly is that?

Report 105

Report Publicity Marketing Pitching 105

Prohibition

AUGUST 25, 2022

Instagram implements an array of reel updates. On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. In Q2 2023, LinkedIn will be introducing a Business Manager to control all ad accounts, pages, audiences on one dashboard.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Prohibition

JUNE 20, 2023

We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Instagram Instagram made a change to video uploads meaning that all videos are now shared as reels (1080 px x 1920 px dimensions) which should be considered when planning any videography for Instagram-focused campaigns.

Social Media 62

Social Media Media Instagram B2C 62

Buchanan PR

MARCH 14, 2024

A TikTok ban could be damning for influencer marketing as we know it. Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. So, a TikTok shutdown would not just silence creators; it would unravel a key element of modern digital marketing. Contact us today.

Marketing 70

Marketing YouTube Instagram Strategy 70

NewsWhip

APRIL 27, 2023

Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. One we’ve been eagerly awaiting is Instagram allowing native reel scheduling, finally! Take a look at our latest social media updates round-up below to keep you up to date. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Twitter Media 62

Landis PR

JANUARY 8, 2024

Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. Heidi Klum partners with Cirque du Soleil for her 2023 Halloween costume By Andie Davis Heidi Klum is the “Queen of Halloween,” and it’s become a guessing game each year as to what she’ll think up next.

Film 59

Film Twitter Viral Social Media 59

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. What works on one platform may not resonate with users on the other.

Social Media 118

Social Media Video Marketing Media 118

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). This enables brands to streamline their delivery of authentic marketing campaigns, showing real customer interaction to potential customers.

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

MARCH 2, 2023

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! This update is welcome to TikTok marketeers as the platform becomes increasingly attractive for integrated campaigns – especially where influencers are a key element!

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. What are the topics you want to cover?

Video 89

Video Strategy Marketing Instagram 89

Prohibition

SEPTEMBER 21, 2022

After an array of changes to reels and the look of the platform itself, Instagram are now planning to drastically scale back their shopping features as they shift their focus away from e-commerce and more toward those that directly drive advertising. Top 3 Brands Utilising Virtual Influencer Marketing. Moving to the Metaverse?

Instagram 62

Instagram Social Media Media Trends 62

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity.

Marketing 62

Marketing Product Launch Retail Creativity 62

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Prohibition

DECEMBER 12, 2023

Instagram’s AI stickers Instagram have introduced new tools for content creators to streamline reel editing, including dreamy ‘undo’ and ‘redo’ buttons to rectify small errors. Instagram have also introduced additional text-to-speech voices across their reels alongside many new audios, font options and text styles, and filters.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Prakkypedia

JANUARY 8, 2023

I recently read several articles centred around public relations in 2023. Instagram is quickly becoming uncool. Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020. PR Daily has a terrific list of predictions (and a lot of humour in the article).

Trends 148

Trends Government Internal International 148

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Who has time to watch them all? Typical Length: Average 15 minutes Frequency: Every Tuesday and Thursday Electrek.co Shoot us a note.

YouTube 83

YouTube Mobile Automotive Transportation 83

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Their promotional efforts across multiple social platforms have generated large engagement numbers. engagements.

Brand 78

Brand Branding Instagram Social Media 78

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. From the early 2000s, to 2023 and back again. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ?

How To 195

How To Consumer Social Media Community 195

Communications Conversations

APRIL 25, 2023

And it’s the best cause marketing case study I’ve seen in quite a while. Wait, this is a cause marketing case study? A quick look at their Twitter, Facebook and Instagram feeds find no promotional mentions of the new site. In 2023 content marketing context, that’s simply brilliant.

Case Study 88

Case Study Crisis Study Instagram 88

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. To reach more people, fashion brands should use hashtags related to fashion week 2023.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Prohibition

JUNE 21, 2023

In the age of social media, when so much of a company’s marketing depends on online perception, influencers became an obvious option to convey key messages and promote products. But now, things have shifted slightly, causing brands to rethink their influencer marketing strategy. What has caused a shift in influencer marketing?

Marketing 62

Marketing How To Consumer Study 62

PR in High Definition

OCTOBER 30, 2023

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook. And leaders in tech are tapping into this trend in a big way.

LinkedIn 62

LinkedIn Instagram Reputation Facebook 62

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Two billion people now interact with Instagram Reels every month.

Brand 92

Brand Branding Instagram Video 92

Sword and the Script

DECEMBER 5, 2023

Notified has changed its name multiple times, but was formed out of assets from the former press release service Market Wire and investor tools out of NASDAQ, such as Globe Newswire. It’s fairly large for seed funding, although the company’s founder and CEO, Matt Allison , has a track record of success in bringing PR to the market.

Software 130

Software Reddit Technology B2B 130

Buchanan PR

JUNE 30, 2023

It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. McDonald’s marketing campaign was clearly targeted at a younger generation. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

Viral 72

Viral Trends Social Media Creativity 72

Prohibition

JULY 14, 2023

For more interesting articles from us check out these posts: At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

Brand 116

Brand Branding Social Media B2C 116

Institute for Public Relations

FEBRUARY 12, 2024

An online survey of 93,895 respondents across six continents and 46 markets was conducted from January ­– February 2023. Reuters Institute analyzed how news is being consumed online by people of different ages, genders, and regions. Key findings include: 1.)

Consumer 52

Consumer Survey Marketing Instagram 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. The convenience?

Social Media 86

Social Media Media Mobile SEO 86

Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations. Instagram, YouTube, and TikTok are the top social media apps among Gen Z, according to Hubspot.

Agency 52

Agency Marketing YouTube Video 52

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Regardless, influencer marketing is not going away and savvy PR pros must have a pulse on it.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156