Sword and the Script

FEBRUARY 20, 2024

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency. So, says Propel, which provides PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment.

Video 89

Video Strategy Marketing Instagram 89

Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

Social Media 118

Social Media Video Marketing Media 118

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. and Mattel for the 2023 “Barbie” movie.

Film 118

Film Marketing Sports Hotels 118

Bianchi Biz Blog

MARCH 30, 2023

subscribers Overview: Focused on the future of transportation, EV Pulse shares information in a way that’s easy to understand to the everyday consumer and enthusiast. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K Shoot us a note.

YouTube 83

YouTube Mobile Automotive Transportation 83

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Two billion people now interact with Instagram Reels every month.

Brand 92

Brand Branding Instagram Video 92

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Their promotional efforts across multiple social platforms have generated large engagement numbers. engagements.

Brand 78

Brand Branding Instagram Social Media 78

Buchanan PR

JUNE 30, 2023

It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter. An old marketing strategy might look at this as a failure, but in 2023, this is marketing gold.

Viral 72

Viral Trends Social Media Creativity 72

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. The convenience?

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. But ignoring regional content can mean a large opportunity cost. Don’t ignore regional media.

Mobile 156

Mobile Local Technology Trends 156

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. The rise of micro-influencers on TikTok and influencers with huge followings on other platforms like Instagram has driven brands to cut down celebrity endorsements and mass media channels.

Trends 89

Trends Brand Branding Analytics 89

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. AdExchanger Programmatic I/O. Just wrapping up last Thursday, the conference is a must-see.

Conference 156

Conference Privacy Advertising Advertising 156

Landis PR

NOVEMBER 15, 2021

More of a consumer audience? Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Start small and pick a few channels to nurture.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. Find desired influencers and creators for your wider campaigns Increased reach, consumer trust, and reputation are just one of the many benefits of influencer campaigns.

Trends 62

Trends SEO Viral Social Media 62

Prohibition

JUNE 21, 2023

The study also noted that consumers are more likely to purchase from brands that share UGC and reviews from real-life customers. Naturally, her relatability to the average consumer has dwindled slightly. A recent study conducted by EnTribe has found that 90% of people no longer trust influencers.

Marketing 62

Marketing How To Consumer Study 62

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

Brand 55

Brand Branding Instagram Community 55

Communications Conversations

FEBRUARY 8, 2018

Google Glass: Why it won’t go mainstream until 2023. The #1 reason brands should start using Instagram (and it’s not the reason you might think). Instagram had 90 million users in January 2013. Foursquare. I mean, I could make a list… Sometimes technology doesn’t move as fast as everyone thinks it will.

Social Media 60

Social Media Trends LinkedIn Media 60

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

Waxing UnLyrical

MAY 10, 2018

This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. billion by 2023. Check out the Lärabar Instagram account. By positioning its products as a lifestyle extension, Lärabar opens up new ways to connect with consumers and encourage user-generated content.

Creativity 73

Creativity Communications Brand Branding 73

NewsWhip

JANUARY 9, 2023

The Consumer Electronics Show wrapped up over the weekend in Las Vegas, and it was auto brands that dominated the headlines this time, with half of the top articles being about vehicles — with electric cars grabbing the headlines in a big way. . View this post on Instagram. This post alone generated 83k engagements to the brand.

Media 78

Media Comparison Instagram Facebook 78

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

Newsfile

SEPTEMBER 27, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. Then, the company goes one step further to show viewers how to make a pumpkin spice jar.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. For example, Sheeran’s post on Instagram is seeing more than 400k engagements and is rising. For example, Sheeran’s post on Instagram is seeing more than 400k engagements and is rising.

How To 93

How To Tourism Fashion Travel 93

Prohibition

APRIL 18, 2023

In fact, almost all of their social posts on Instagram are video. On Instagram, a slightly more consumer audience for many brands, Innocent will focus less on selling its product and instead push videos of cute animals, humorous puns, and posts that tap into popular culture. To effectively capture this kind of content (i.e.

Video 62

Video Sports Brand Branding 62

Maxim Behar

NOVEMBER 15, 2023

However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. There's no way currently in 2023 you can do something and try to lie. If you want to ask me questions or argue with me I'm the easiest person to find on Facebook, Instagram, and LinkedIn.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Feature highlight: You can import your photos from Instagram, Flickr, and Google Drive, among others.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Feature highlight: You can import your photos from Instagram, Flickr, and Google Drive, among others.

Digital PR 62

Digital PR Tools Google Pitching 62

Stephen Waddington

JUNE 19, 2022

The Reuters News Report 2022 reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population. Fatigue in news consumption COVID-19, the war in Ukraine and polarisation is leading consumers to disconnect from the news in many countries.

Report 122

Report Instagram Study Crisis 122

Prohibition

APRIL 13, 2023

Here are five ways to repurpose your video content in 2023. By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. On TikTok, 30 seconds or less is often recommended.

Video 62

Video Infographics Social Media Instagram 62