Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so.

How To 195

How To Consumer Social Media Community 195

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment.

Video 132

Video Strategy Marketing Instagram 132

Sword and the Script

FEBRUARY 20, 2024

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency. So, says Propel, which provides PR software. Is that good?

Report 108

Report Publicity Marketing Pitching 108

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. and Mattel for the 2023 “Barbie” movie.

Film 129

Film Marketing Sports Hotels 129

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels.

Brand 134

Brand Branding Instagram Video 134

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Their promotional efforts across multiple social platforms have generated large engagement numbers.

Brand 78

Brand Branding Instagram Social Media 78

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Instagram : 2.47

Radio 64

Radio Pinterest Television Government 64

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight. It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday.

Viral 72

Viral Trends Social Media Creativity 72

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. Don’t ignore regional media. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. Think BIG about social platforms. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Communications Conversations

FEBRUARY 8, 2018

But, that post and Amanda’s note got me thinking: How far have we really come in social media marketing circles in just five years. Because, lately, I’ve been thinking a lot about the NEGATIVE effects of social media marketing. Think about how MUCH social media marketing has evolved in five years.

Social Media 60

Social Media Trends LinkedIn Media 60

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O. Google has reportedly been rolling out this shift for years.

Content Marketing 107

Content Marketing Privacy Marketing Google 107

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Consumers expect more from businesses than that. They want them to have a clear stand on social issues and make their positions known.

Trends 92

Trends Brand Branding Analytics 92

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. And we’re all better off for it!

Brand 56

Brand Branding Instagram Community 56

Prohibition

JUNE 21, 2023

The study also noted that consumers are more likely to purchase from brands that share UGC and reviews from real-life customers. In the age of social media, when so much of a company’s marketing depends on online perception, influencers became an obvious option to convey key messages and promote products.

Marketing 62

Marketing How To Consumer Study 62

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

SEPTEMBER 19, 2023

Launched in June of 2023 , Google Perspectives is a new mobile feature that builds upon the search engine’s rapidly growing AI-powered capabilities. These results take the form of long- and short-form videos, discussion board posts, customer reviews, and social media posts. Wait, What Is Google Perspectives? Not exactly.

Google 52

Google Strategy Reddit SEO 52

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. There is competition, there is free relations, there is media, there is social media, my favorite topic. We can't say we're not going on social media because someone might lie.

Leadership 59

Leadership Social Media Creativity Ethics 59

NewsWhip

JANUARY 9, 2023

The Consumer Electronics Show wrapped up over the weekend in Las Vegas, and it was auto brands that dominated the headlines this time, with half of the top articles being about vehicles — with electric cars grabbing the headlines in a big way. . View this post on Instagram. This post alone generated 83k engagements to the brand.

Media 78

Media Comparison Instagram Facebook 78

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. Red Bull Red Bull’s social media strategy is certainly ‘out-there’ and unique to them. In fact, almost all of their social posts on Instagram are video. To effectively capture this kind of content (i.e.

Video 62

Video Sports Brand Branding 62

Maxim Behar

NOVEMBER 15, 2023

I started creating news with the idea of making products and people more popular in the media. However, in the last 10 years, media has changed and so have the ideas. Now, 10% of it is in print, the other 90% is on the social media platforms. Thus, we should make everything seem interesting on social media.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Stephen Waddington

JUNE 19, 2022

The Reuters News Report 2022 reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population. Fatigue in news consumption COVID-19, the war in Ukraine and polarisation is leading consumers to disconnect from the news in many countries.

Report 122

Report Instagram Study Crisis 122

Prohibition

APRIL 13, 2023

Here are five ways to repurpose your video content in 2023. By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. On TikTok, 30 seconds or less is often recommended.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

MAY 10, 2024

Thought Leadership Content Example: Attabotics CEO/Founder Scott Gravelle Speaks at Collision Conference 2023 2. You can also use surveys and social media sentiment to analyze brand perception changes and provide insights into the content’s impact.

Leadership 96

Leadership Video B2C Interviews 96