Burrelles Fresh Ideas

DECEMBER 19, 2023

Influencers: Making the Case for User-Generated Content How Influencer Marketing Will Be Different (But Important as Ever) For Brands In 2023 When staying on top of BREAKING news is critical to your brand success… Find out how Burrelles helps brands and agencies with media monitoring and analysis.

Radio 106

Radio Analysis Agency Communications 106

Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 125

Blogging Software B2B Survey 125

Sword and the Script

DECEMBER 19, 2023

More comms teams report to the C-suite Comms pros “are moving into the C-suite with nearly half (47%) now reporting to the CEO directly, a stark contrast from 2020, in which 57% reported communications was part of marketing,” according to a new survey Cision published with PRWeek. Source: 2023 State of the Media Report by Cision.

B2B 106

B2B Survey Pitching Software 106

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Here are some of our thoughts from this year.

Trends 117

Trends Communications Conference Leadership 117

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts. Attorneys are remarkably well-suited to be media sources.

Media Relations 66

Media Relations Strategy Marketing Media 66

Stern + Associates

FEBRUARY 22, 2023

As brands compete to successfully ride ChatGPT’s popularity wave, communications efforts have become incredibly important. The emerging technology media landscape is fluid, with new inventions and subsequently new questions and considerations arising each day. Need help with your tech communications in 2023?

Communications 62

Communications Technology Software Resources 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. These reverberations are also reshaping the global operating environment of PR and comms firms as well as clients’ communication needs.

Ethics 52

Ethics Survey Insurance Insurance 52

Landis PR

JANUARY 8, 2024

Was it not enough that he quickly laid off most of the staff who actually made the platform operate – including all the communications staff (natch)? The term “Barbenheimer” was all over social media and catapulted both films to top spots on opening week.

Film 59

Film Twitter Viral Social Media 59

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. Before having leaders comment on social media or to the press, executive communications professionals should think about your core customers. What Will Our Customers Think?

Communications 106

Communications How To Employee Corporate 106

PReview: A Blog by NewsVoir

JANUARY 10, 2023

In 2023, we are heading towards a world which works virtually and physically simultaneously. e Metaverse is one such medium of communication where individuals, brands and businesses could have their digital presence creating possibilities to connect, discuss and work on projects without ever meeting in person.

How To 52

How To Meeting Blogging Brand 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan.

Mobile 88

Mobile Technology Automotive Meeting 88

Sword and the Script

MARCH 14, 2023

In March of 2023, it added generative AI to its software. Kwittken was vocally suspicious of tools that do this – that these companies could be monitoring and data mining sensitive communication between PR people and reporters. In other words, the evidence suggests they know what they are doing.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

FEBRUARY 20, 2024

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. It’s the first step in any communication effort.

Twitter 140

Twitter Survey Journalism Social Media 140

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

ImPRessions - Crenshaw Communications

JULY 10, 2023

Today, marketing and communications teams are being asked — over and over again — to do more with less. The chatbot in the room It’s hard to have a discussion about disruptive technology in 2023 without touching on generative AI tools like ChatGPT. The post Why Tech Is Important To PR appeared first on Crenshaw Communications.

Technology 266

Technology Television Web Social Media 266

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. The program is designed to help nonprofits strengthen their communications efforts and achieve their organizational goals. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 124

Pitching Media Print Social Media 124

Bianchi Biz Blog

JANUARY 8, 2024

I got a communications degree from the University of North Georgia, with a concentration in multimedia journalism. I prefer an initial email and then a follow up (if necessary) 5-7 days later. Tell us a little about yourself (family, interests, favorites, background, etc.) I’m 23 years old and I’m from Lawrenceville, GA, a suburb of Atlanta.

Meeting 99

Meeting Energy Local Media 99

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

APRIL 2, 2024

Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Users can track and share media mentions on the go. Reddit data.

Reddit 179

Reddit Software B2B Technology 179

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. According to CTA, CES 2023 “shattered expected attendance drawing over 115,000 industry professionals – marking the largest audited global tech event since early 2020. The countdown is on! But where to get started?

Automotive 58

Automotive Mobile Transportation Internal 58

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 200

Marketing Content Marketing Data Social Media 200

Presspage

APRIL 4, 2023

Amsterdam, 4 April 2023. Presspage and Euronext Corporate Services have partnered to provide European issuers with an integrated investor- and media relations solution.

Corporate 78

Corporate Print Financial Web 78

Landis PR

FEBRUARY 7, 2023

By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Photos courtesy of Pixabay The post Passion Communicates. Of all the Grammy winners, each one who gave an acceptance speech shared the passion they have behind the stories they aim to tell through their music. appeared first on Landis PR.

Communications 52

Communications Storytelling Creativity Social Media 52

Burrelles Fresh Ideas

JANUARY 9, 2024

This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. If one thing is certain, technology and the media will continue to change. We can help!

Pitching 96

Pitching Print Measurement Report 96

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Status calls can offer a way to showcase new ways of enhancing media relations activities. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Status calls can offer a way to showcase new ways of enhancing media relations activities. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. later as our roles evolve. “PR

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JUNE 7, 2023

Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. Just like the general public, the news media and PR/communications pros are seeking to understand more about AI’s practical (and ethical) applications, and its impact on their personal and professional lives.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Solo PR Pro

JANUARY 3, 2023

Hello 2023! We asked two solo PR pros — Doug Levy of Doug Levy Communications and Susan Stoga of Carson Stoga Communications — to share their tips for handling non-paying clients and for preventing the situation before it happens. Stories are an essential part of how we communicate. One thing that hasn't changed?

Blogging 91

Blogging Small Business Tools Journalism 91