Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Agility PR Solutions

DECEMBER 5, 2023

billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. Of course, having an official brand account across multiple platforms is one way to handle this—but don’t […] The post 5 steps for conducting effective social media training for employees appeared first on Agility PR Solutions.

Media Training 101

Media Training Training Social Media Employee 101

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78

Brand Branding Viral Apparel 78

Agility PR Solutions

JUNE 28, 2023

As we near the end of #PrideMonth, recent LGBTQ+ controversies make clear that brands must tread carefully when supporting social causes. For example, Starbucks had employees strike over Pride-related decor allegedly being removed from their locations, and Target has received public pushback for displaying LGBTQ+ products.

Brand 78

Brand Branding Employee Study 78

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 134

Brand Branding Instagram Video 134

Institute for Public Relations

APRIL 10, 2023

A survey of 500 business executives, 2,508 consumers, and 2,012 employees was conducted Feb.17-23, 17-23, 2023. Key findings include: — 91% of business executives said their ability to build and maintain trust improves the bottom … Continue reading How Brand Trust Impacts the Bottom Line →

Brand 52

Brand Branding Survey Employee 52

Shift Communications

APRIL 26, 2023

It’s incredibly easy for an executive to be personally associated with this zeitgeist and for their personal brand to become entangled in it. How to boost internal executive brand. Fewer are really prioritizing the employee audience through internal and external communications. adults screened for employment.

Internal 78

Internal International Strategy Communications 78

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

Trends 96

Trends Brand Branding Analytics 96

Agility PR Solutions

FEBRUARY 26, 2023

The firm’s second annual State […] The post State of business comms in 2023: Poor workplace communication sinking productivity and performance appeared first on Agility PR Solutions.

Communications 78

Communications Employee Meeting Brand 78

Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. residents who work for companies with 1000+ employees.— — 509 U.S. — 496 U.S.-based — 1,060 U.S. .—

Corporate 59

Corporate Reputation Survey Financial 59

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand.

Reputation 78

Reputation Insurance Insurance Employee 78

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.

Automotive 79

Automotive Mobile Technology Transportation 79

Reputation Us

MAY 15, 2024

Employees who feel valued and secure in their positions are more likely to exhibit higher levels of job satisfaction and commitment, leading to increased productivity and quality of work. Employee turnover is financially burdensome and can be detrimental to your company’s reputation. A solid reputation reduces the cost of turnover.

Reputation 78

Reputation Financial Employee Survey 78

Agility PR Solutions

DECEMBER 20, 2022

The post The evolving workplace: New research reveals 5 key HR trends that will define work in 2023 appeared first on Agility PR Solutions.

Trends 85

Trends Employee Data Report 85

Bianchi Biz Blog

JUNE 12, 2023

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. By harnessing the power of audio, podcasts take employees on an immersive journey, sparking their imagination and fostering a deeper connection with the company’s mission and values.

Employee 78

Employee Automotive Storytelling Internal 78

Stern + Associates

JANUARY 12, 2023

The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism. So, how should your company communicate around ESG (or stakeholder capitalism, since the “ESG” label is itself more contested now) in 2023?

Communications 62

Communications Energy Employee Strategy 62

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. Develop your personal brand. More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. Just like Google, Amazon and Nike, your brand needs a compelling storyline.

How To 176

How To Employee Nonprofit Technology 176

NewsWhip

MARCH 2, 2023

The employees and restaurants themselves also generated some headlines, with a New Jersey Applebee’s offering free kids meals after a local restaurant banned children, and employees comforting an elderly woman after she had been reported missing. If you’d like to understand how to monitor your brand in real time, reach out to us here.

Pinterest 78

Pinterest Comparison Local Instagram 78

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 161

How To Employee Leadership Nonprofit 161

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 177

Reddit Software B2B Technology 177

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. So, how can PR improve their odds in media relations?

Journalism 130

Journalism Media Relations Report Media 130

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But the way executives communicate and the channels they use are always evolving.

Trends 117

Trends Communications Conference Leadership 117

The Proactive Report

OCTOBER 30, 2023

2023 is almost over. The more you know about your customers, clients, employees, and competitors, the better your planning will be. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

Trends 182

Trends Marketing Wikipedia Reddit 182

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. If your customers are likely to take a particular side in a controversy, it may help to burnish your brand image by leaning into a strong message of support or opposition on the issue at hand.

Communications 105

Communications How To Employee Corporate 105

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

CEOs have a key role as conduits to various stakeholders, including shareholders, employees, and the press. While being outspoken can garner attention, it also means thoughtful planning and a willingness to take some criticism—especially for leaders representing large brands with diverse customer bases.

Corporate 182

Corporate Analysis Reputation Trends 182

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

APRIL 19, 2023

In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. External Benefits For businesses, brand image and reputation are crucial factors that can make or break success. But they also have significant internal benefits.

Internal 88

Internal International Transportation Employee 88

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Brands like Steak-Umm have seen engagement and sales go up by making people laugh. Employees are a source of intriguing content. Everyone else is boring.”

Communications 40

Communications Measurement Employee Course 40

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. When employees feel represented within a company by their colleagues, they are more likely to feel valued and motivated.

Employee 156

Employee Community Groups Interviews 156

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 86

Survey Measurement Employee Retail 86

PRSay

MAY 15, 2024

Critical audiences today expect transparency from brands and those with whom they do business. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.” It makes sense.

Crisis 110

Crisis Crisis Management Crisis Communications Journalism 110

Sword and the Script

FEBRUARY 20, 2024

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency. So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

5W PR

OCTOBER 31, 2023

Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends. Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management.

Conference 78

Conference Nonprofit Education Healthcare 78

Reputation Us

FEBRUARY 19, 2024

This is partially because customers who trust a brand are 88 percent more likely to buy again.) According to its “ 2023 Global Communications Report ,” “tangible benefits accrue to companies that build and maintain positive reputations.

Financial 88

Financial Reputation Corporate Study 88

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. acquired in February of 2023. Internal comms. Layoffs at internal comms platform.

Survey 149

Survey Software B2B Pitching 149