ImPRessions - Crenshaw Communications

JANUARY 3, 2024

And 2023 has certainly been a year of wild experiences for PR professionals. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. Here are some examples of how Cooler Screens and other leading digital brands are making good use of AI, and some recommendations for further reading.

Construction 182

Construction Storytelling Tools B2B 182

Agility PR Solutions

FEBRUARY 12, 2023

Brand image has always been important, but never more so than it is in 2023. These days, consumers are more selective than ever about the brands they use.

Brand 86

Brand Branding Consumer Publicity 86

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. The post PR Lessons From The Biggest Failures of 2023 appeared first on Crenshaw Communications.

Banking 212

Banking Nonprofit Twitter Advertising 212

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 million engagements.

Instagram 78

Instagram Brand Branding Automotive 78

Agility PR Solutions

OCTOBER 2, 2023

Consumer expectations for the brands and businesses they engage with and purchase from have, as we know, ballooned well beyond the perennial criteria of old: price and quality.

Company 105

Company Brand Branding Measurement 105

Agility PR Solutions

SEPTEMBER 17, 2023

Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship.

Consumer 110

Consumer Brand Branding Marketing 110

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

Inbound PR

APRIL 29, 2024

In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges. In 2023, at ServiceNow we highlighted the looming brand loyalty crisis, and now, in 2024, the situation remains dire. What's Happening With Brand Loyalty in EMEA?

Crisis 62

Crisis Consumer Brand Branding 62

Garrett Public Relations

NOVEMBER 29, 2022

I asked 22 influencers to share their thoughts on this question: What ONE piece of marketing or PR advice would you offer to brands as we head into … 23 Experts Share Top Marketing and PR Advice for 2023 Read More ». The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

Marketing 217

Marketing Brand Branding Publicity 217

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 175

Consumer Brand Branding Course 175

Agility PR Solutions

JUNE 5, 2023

Overview Ecommerce has been one of the most lucrative business models, especially in the retail sector, where convenience and ease of shopping with new-age technologies are reshaping the whole shopping experience […] The post Top 5 digital marketing best practices for eCommerce brands in 2023 appeared first on Agility PR Solutions.

Brand 86

Brand Branding Marketing Retail 86

Agility PR Solutions

JANUARY 3, 2023

The post Net Zero target: Plant brands must think big in 2023 to engage stakeholders appeared first on Agility PR Solutions.

Brand 148

Brand Branding Trends Industry 148

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. It’s clear: the adtech sector is wielding increasing influence during Cannes Lions.

Creativity 156

Creativity Meeting Advertising Advertising 156

Agility PR Solutions

MAY 25, 2023

Have you been working on transforming your organization into an eco-friendly brand to play your role in making the earth a better place? If so, it’s time to get serious about green branding.

Strategy 86

Strategy Brand Branding How To 86

PR Fuel

APRIL 14, 2024

Chamber of Commerce, 2023 saw a record-breaking surge of new business applications totaling 5.5 In the dynamic landscape of entrepreneurship, crafting an effective brand promotions campaign and developing a solid. According to the U.S.

Brand 105

Brand Branding Blogging Marketing 105

Agility PR Solutions

OCTOBER 24, 2022

With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. The post Top trends for 2023 for food and beverage brands appeared first on Agility PR Solutions.

Trends 94

Trends Brand Branding Technology 94

Agility PR Solutions

FEBRUARY 26, 2023

Fortunately, these methods can […] The post 4 ways brands can build a better customer experience in 2023 appeared first on Agility PR Solutions. This can be a difficult situation, however, as solving these issues isn’t cheap and can be very complex.

Brand 86

Brand Branding Employee Publicity 86

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits.

Brand 156

Brand Branding How To Employee 156

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 185

Social Media Video Strategy Brand 185

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. million engagements on these stories.

Brand 78

Brand Branding Film Reddit 78

Prohibition

FEBRUARY 27, 2023

This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. But it got people online, on social media and the press, talking about the brand!

Brand 62

Brand Branding Viral Fashion 62

Agility PR Solutions

APRIL 24, 2024

Scoring just 49 this year vs. 51 in 2023, the US also lags the global […] The post Sustainability support among consumers is slipping overall in the US and Canada, lagging the global average—what it means for brands appeared first on Agility PR Solutions.

Consumer 100

Consumer Brand Branding Data 100

Onclusive

MARCH 9, 2023

Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

Agility PR Solutions

JANUARY 12, 2023

percent between 2023 and 2028. The post 4 eCommerce PR trends that are sure to impact your brand in 2023 appeared first on Agility PR Solutions. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43 Driving success in such a competitive […].

Trends 86

Trends Brand Branding Marketing 86

Agility PR Solutions

DECEMBER 20, 2023

Led by high-impact influencers, the Creator Economy broke wide open in 2023 as brands’ top marketing investment, and as we enter the next wave of the estimated $21B creator marketing industry, brands and retailers are investing more than ever in creators because they are seeing the critical role they play in brand building across the […] The (..)

Brand 110

Brand Branding Marketing Retail 110

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

Instagram 105

Instagram Social Media Brand Branding 105

Agility PR Solutions

FEBRUARY 1, 2023

Trust is a tough thing to earn from consumers in America these days, so the winners in the recently announced 2023 BrandSpark Most Trusted Awards from market research firm BrandSpark International have all earned extra bragging rights this year.

Consumer 86

Consumer Brand Branding Internal 86

The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Social media listening can provide invaluable insights when it comes to telling the story of your brand. 2023 is just around the corner.

Video 162

Video Film Social Media Facebook 162

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post.

Trends 147

Trends Instagram Creativity Small Business 147

Agility PR Solutions

APRIL 23, 2024

Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season.

Consumer 94

Consumer Brand Branding Report 94

Agility PR Solutions

OCTOBER 9, 2023

Brands and marketers are trying to be extra nice leading up to the 2023 holiday shopping season because they really need Santa to deliver this year. But economic vulnerability means consumers will be looking for price markdowns, special deals and promotional offers.

Retail 110

Retail Brand Branding Consumer 110

Agility PR Solutions

JANUARY 1, 2024

Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5 When looking at the average amount of time U.S.

Analysis 110

Analysis Video Instagram Social Media 110

Agility PR Solutions

APRIL 26, 2023

As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic, trust-securing manner.

Company 78

Company Brand Branding Employee 78

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

Trends 126

Trends Pitching Twitter Nonprofit 126

Agility PR Solutions

NOVEMBER 9, 2023

From mascara-clad eyelashes on the London underground and lipstick smudges across the streets of Paris, to giant handbags bouncing across Tower Bridge; 2023 has certainly been a year for computer-generated imagery (CGI) marketing.

Fashion 105

Fashion Brand Branding Marketing 105

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78

Brand Branding Viral Apparel 78

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195