NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. The top article about Amazon overall was a feature story on Chris Smalls , the employee who led the Staten Island push.

Facebook 138

Facebook Brand Branding Measurement 138

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 111

Employee Company Marketing Case Study 111

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Maintaining synergy through employee comms. Some things to consider in your comms planning.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Data Case Study 40

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

She is well-versed in modern PR measurement and technology, and savvy when it comes to identifying PR strategies and tactics that align with an organization’s larger goals and key performance indicators (KPIs).

B2B 156

B2B Leadership Communications Agency 156

Katie Paine's Measurement Blog

JANUARY 24, 2023

So misleading, in fact, that it qualifies its publisher, NewsWhip , for our Measurement Menace of the Month award. Also, it doesn’t take into consideration what is likely to be driving decisions in the war room, e.g., the relative impacts to the organization in terms of legal costs, employee morale, customer retention, and stock price.

Measurement 40

Measurement Crisis Crisis Management Data 40

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. I want to show progress, but I’m going to take listen to my employees first. Let’s talk about the 2022 Brands in Motion report.

Ethics 73

Ethics Brand Branding Internal 73

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. 1, 2022), shows when it comes to business reputation, the importance of trust is at an all-time high, while the inclination to trust is at an all-time low.

Financial 88

Financial Reputation Corporate Study 88

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Most common comms measurement methods. Top three comms challenges.

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” I had a good conversation with Signal AI David Benigson in September 2022. He told me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. Optimize delivery of employee campaigns.

Corporate 78

Corporate Reputation Case Study Employee 78

Shift Communications

JANUARY 17, 2023

Those words sum up the climate of 2022 and early 2023. And prepare to stay agile, with those channels, tactics and budgets, as you work toward a set of measurable goals. Customer, investor and employee audiences all need reassurance in times like these. Changeable. Temperamental. Unpredictable. Nail the message.

Strategy 78

Strategy Communications Leadership Employee 78

Wadds Inc.

MARCH 29, 2024

Add the daily required knowledge of knowing how to advise leaders, effectively measure, equipping people managers to be great communicators and creating a channel strategy, there is always something new to learn. The lack of prioritisation and measurement causes huge challenges for many internal communicators.

Internal 52

Internal International Strategy Communications 52

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. These two disciplines are becoming increasingly important to businesses, employees, and consumers.

Publicity 80

Publicity Meeting Policies Employee 80

Sword and the Script

JANUARY 9, 2024

Then in September 2022, Meltwater announced a “review of strategic alternatives.” A new Gartner report suggests a better corporate intranet can help engage and retain employees. PR measurement evangelist Mark Weiner passed in December. Employee engagement. In 2020, the company quietly went IPO raising $400 million.

Brand 149

Brand Branding Reddit Pitching 149

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. Who better to be your environmental advocates than your employees.

Policies 62

Policies Employee Ethics Survey 62

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Surveys and focus groups are a good way to do this. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Newsfile

OCTOBER 10, 2023

But by 2022, the company decided to replace the decades long controversial product with cornstarch. 3] [4] In December 2022, Meta Platforms agreed to pay $725 million to settle a private class-action lawsuit related to the improper user data sharing with Cambridge Analytica and other third-party companies 4.

Privacy 52

Privacy Ethics Airlines Data 52

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Stern + Associates

AUGUST 5, 2022

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

Handbook 62

Handbook Government Measurement Strategy 62

Wadds Inc.

JANUARY 12, 2023

Thomson considers the implications of purpose, sustainability, employee activism, and diversity, with clear, actionable advice. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation. Claire is a Chartered PR and Member of the Chartered Institute of Marketing.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Offleash

JULY 1, 2022

It seems like just last week that our teams were holding 2022 kickoff strategy sessions with clients and working with reporters on year-ahead predictions. 2022 has been a blur, but that’s a good thing. It’s hard not to feel philosophical as we look up and realize that, suddenly, the year is half over. Now – what? –

Marketing 52

Marketing Media Community Analytics 52

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. Every profession has its heroes: In football you think Pele, in measurement you think Richard Bagnall.

Measurement 98

Measurement Energy Conference Industry 98

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

OCTOBER 1, 2020

About one in three (33%) respondents say AI is being deployed in their sales or marketing department today – and that’s expected to jump to 59% by 2022. About 80% of managers are worried “about retaining valued employees.” One small thing that leaders can do to help hold on to employees is to recognize their work.

Survey 100

Survey Trends Marketing Creativity 100

NewsWhip

JANUARY 26, 2023

The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when you reach the size the brand has, even news that seemingly has nothing to do with the company can end up having an impact. Sean deGroot, Manager, Communications Measurement & Insights at McDonald’s knows this all too well.

Communications 78

Communications Local System Data 78

Wadds Inc.

JANUARY 22, 2024

The book was first published in 2022 and reprinted in 2023. She believes these changes are for the better, tilting the corporate power balance away from the higher echelons and giving employees more say over when, where and how they work. Claire is both a Chartered PR and a Chartered Marketer.

Fashion 52

Fashion Knowledge Base Internal International 52

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Pressure on measurement. More virtual events, remote employees require different channels of internal communications.”. in an open-ended follow-up question. Additional duties.

Communications 122

Communications Crisis Internal International 122

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. In 2021, the company says it added 65 new employees bringing its total to 150. ESG outlook.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. The company has over 1,100 employees based in the USA, UK, Ireland, France, Italy, Spain, Germany and Australia.”. The deal will close in Q1 2022. The private equity firm will merge all three companies under the Onclusive brand name.

Reputation 85

Reputation Technology Tools Data 85