Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). It’s hard to predict.”

Survey 132

Survey Communications Measurement Internal 132

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. How will that be measured?

Survey 82

Survey Corporate Communications Financial 82

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Action 4: Promote Thought Leadership. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. Pressure on measurement. Jack of all trades.

Communications 124

Communications Crisis Internal International 124

Stern + Associates

AUGUST 5, 2022

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

Handbook 62

Handbook Government Measurement Strategy 62

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Is that good?

Report 108

Report Publicity Marketing Pitching 108

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. About one in three (33%) respondents say AI is being deployed in their sales or marketing department today – and that’s expected to jump to 59% by 2022. Give our services a try.

Survey 102

Survey Trends Marketing Creativity 102

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. Every profession has its heroes: In football you think Pele, in measurement you think Richard Bagnall.

Measurement 98

Measurement Energy Conference Industry 98

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Cision has cycled through most of its leadership team under the current equity holders. ESG outlook.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. The company has over 1,100 employees based in the USA, UK, Ireland, France, Italy, Spain, Germany and Australia.”. The deal will close in Q1 2022.

Reputation 86

Reputation Technology Tools Data 86

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 100

Interviews Publicity Technology Social Media 100

Ethical Voices

JULY 24, 2023

How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. In 2022 when I asked the question about what’s the biggest challenge you see, it was misinformation and disinformation. What are the ethics of those who do? Are still to be determined, I think.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194