Institute for Public Relations

DECEMBER 5, 2022

This summary is provided by the IPR Measurement Commission. Muck Rack explored how PR professionals measured success in 2022. 11–22, 2022. A survey of 805 PR professionals was conducted Oct. Key findings include:1.)

Measurement 52

Measurement Survey Publicity Study 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. select all that apply).

Measurement 85

Measurement Survey Web Software 85

PRSay

JANUARY 14, 2022

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

Communications 161

Communications Trends Nonprofit Radio 161

Communications Conversations

DECEMBER 9, 2021

So, with that backdrop, here are 3 reasons I think you might want to think long-and-hard about de-prioritizing engagements as part of our social media strategy in 2022: 1: People’s behaviors have changed on the primary social media networks. So, maybe it does make sense to de-prioritize engagements for 2022 given all this, right?

Social Media 169

Social Media Twitter Employee Trends 169

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. For more on how brands can be measured by their public interest, read our blog on TIME”s most influential artists of the year here.

Facebook 138

Facebook Brand Branding Measurement 138

PRSay

DECEMBER 30, 2022

The Top-8 Writing Tips for 2022 (January). 5 Ways to Measure PR Performance, Value and ROI (January). • What CEOs Need to Consider Before Speaking Out on Social Issues (August). • The Communications Profession Needs to Be More Diverse and Inclusive. Here’s What You’ll Find Inside the Updated AP Stylebook (July).

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

Institute for Public Relations

JANUARY 2, 2023

This blog is provided by the IPR Measurement Commission based on the original blog published by PR Academy As 2022 drew to a close, the time felt right to reflect on a year that was meant to bring a level of calm after the pandemic disruptions. appeared first on Institute for Public Relations.

Measurement 52

Measurement Blogging Publicity Leadership 52

5W PR

JANUARY 6, 2023

We are known for needle-moving public relations programs, a novel approach, and innovative people who deliver measurable, game-changing results. The post Clutch Names 5WPR As a Leading Global B2B Company for 2022 appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

Axia PR

DECEMBER 22, 2021

Communicators are making better use of the data fetched from the frequent measurement of their endeavors. If we’ve learned one thing from Ragan’s Communications Benchmark Report, it’s that upon evaluating the potency of their work, communicators are more impressed with their endeavors in 2021 than they were the previous year.

Measurement 62

Measurement Data Communications Internal 62

Onclusive

NOVEMBER 8, 2023

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. You can then link any resulting coverage to your outreach activity!

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. You can then link any resulting coverage to your outreach activity!

How To 195

How To Tools Analytics Reddit 195

Prowly

JANUARY 31, 2022

We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The post PR Team Management: Optimize Your (Remote) PR Workflow appeared first on Prowly Magazine.

Measurement 223

Measurement Trends Technology Report 223

Practical Law Construction

NOVEMBER 2, 2022

This is why the 2022 edition of the RICS Sustainability Report (Report) is so timely. Professionals are beginning to embrace digital technologies to complete sustainability-related analysis for their projects to assess energy needs and costs but not to reduce embodied carbon or measure impact on biodiversity. Decarbonisation toolkit.

Report 52

Report Construction Energy Real Estate 52

PR 20/20

SEPTEMBER 29, 2022

Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. Measure, measure, measure. So, how can you ensure you’re delivering the most compelling content possible? Be as creative as possible.

B2B 61

B2B Creativity Content Marketing Measurement 61

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Sharpening your comms plans in 2022 and beyond appeared first on Firefly Communications. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

Katie Paine's Measurement Blog

JANUARY 24, 2023

So misleading, in fact, that it qualifies its publisher, NewsWhip , for our Measurement Menace of the Month award. NewsWhip’s deceptive charts are the problem It is the deceptive execution that qualifies NewsWhip for our Measurement Menace of the Month. Congrats! ∞

Measurement 40

Measurement Crisis Crisis Management Data 40

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Clear goals will help define the PR strategy your agency will adopt.

Agency 310

Agency Measurement Meeting Reputation 310

Agility PR Solutions

DECEMBER 8, 2022

Competition for talent, return to office and hybrid work issues continue to test brands and businesses, but their biggest employee experience (EX) challenge is measuring the business and financial impact of EX improvements, according to new research from EX measurement firm FOUNT Global and EX consultancy TI People.

Employee 86

Employee Data Financial Measurement 86

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

She is well-versed in modern PR measurement and technology, and savvy when it comes to identifying PR strategies and tactics that align with an organization’s larger goals and key performance indicators (KPIs).

B2B 156

B2B Leadership Communications Agency 156

Stephen Waddington

MARCH 15, 2022

Hard to pick a favourite week but learning from the strategy and measurement sessions with Anne Gregory and Richard Bagnall was useful to my work. What's your highlight of the Socially Mobile programme? The calibre of the speakers and level of content. It's early days but what difference has it made to your work and future career?

Mobile 116

Mobile Meeting Course Ethics 116

Institute for Public Relations

FEBRUARY 17, 2023

25, 2023, Gallup Poll released the results of its annual Q12 survey, which measures and tracks employee engagement from 50 countries. The 2022 Q12 survey results depict a grim reality for US employers.

Employee 98

Employee Survey Measurement Blogging 98

Institute for Public Relations

FEBRUARY 6, 2023

61% of global respondents said the “inability to measure impact effectively” was among their top four issues troubling strategic communicators the … Continue reading 2023 Global Communication Report → PRWeek and Cision examined how communication impacts all aspects of business now more than ever before.

Report 98

Report Communications Survey Measurement 98

wiredPRworks

MAY 23, 2022

To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. The post How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022 appeared first on wiredPRworks. To date, I’ve written 373 posts about LinkedIn. I only changed a few words here and there. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Agility PR Solutions

JANUARY 22, 2023

2022 has, by any measure, been a difficult year in Europe. War on the continent, runaway inflation, energy security and even a corruption scandal in the European Parliament. These problems are not going away and will continue to dominate the political arena.

Internal 86

Internal International Energy Communications 86

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This increased from 77 percent in 2022, even more notably from 2017, when only 37 percent of respondents claimed they would create a budget for influencer marketing.

Reputation 78

Reputation Journalism Financial Corporate 78

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 123

LinkedIn Strategy Measurement Analytics 123

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. 1, 2022), shows when it comes to business reputation, the importance of trust is at an all-time high, while the inclination to trust is at an all-time low.

Financial 88

Financial Reputation Corporate Study 88

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong.

Survey 129

Survey Communications Measurement Internal 129

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Even a business as big as Twitter was eclipsed by the arrival of Elon Musk in 2022 when he purchased the company for an eyewatering $46.5bn.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth.

Retail 170

Retail Brand Branding Privacy 170

Contently - Strategy

OCTOBER 20, 2021

Heading into 2022, everyone wants to up their content game. To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources. How to Measure Content ROI in 10 Steps. What they said might surprise you—and even change your 2022 strategy. The good news?

Resources 121

Resources Content Marketing Healthcare Marketing 121

Onclusive

FEBRUARY 15, 2024

This is according to a May 2022 Salesforce report. Monitoring media coverage provides a quantitative measure of share of voice across social networks. In addition to reach and frequency, you can measure the tone of media mentions to benchmark your performance against competitors.

Trends 195

Trends Marketing Analysis Leadership 195

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

NewsWhip

MAY 13, 2022

This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. At the beginning of this year, we partnered with PR Week to conduct a study of hundreds of PR and communications professionals about some of the key aspects of corporate reputation in 2022. May 10th: 2022 Pulitzer Prize winners.

Facebook 78

Facebook Reputation Analysis Web 78

Katie Paine's Measurement Blog

FEBRUARY 3, 2023

The Paine of Measurement February 2023 Happy New Year, Readers! Welcome to the February 2023 issue of The Measurement Advisor. If we learned one thing in 2022, it is that just because we didn’t imagine it, doesn’t mean it won’t happen. Big, big congrats are in order: “ Jennifer Smoter is Measurement Maven of the Year.”

Measurement 52

Measurement Case Study Training Data 52