ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. As part of that role, I lead our corporate reputation and brand purpose work in the international markets, which includes leading our ESG and sustainability work, which is just so important these days. I want to show progress, but I’m going to take listen to my employees first.

Ethics 73

Ethics Brand Branding Internal 73

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. Who better to be your environmental advocates than your employees.

Policies 62

Policies Employee Ethics Survey 62

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. PitchBook says the company raised three rounds and grew to 210 employees. Cision US Inc.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

JANUARY 9, 2024

Then in September 2022, Meltwater announced a “review of strategic alternatives.” A new Gartner report suggests a better corporate intranet can help engage and retain employees. PR measurement evangelist Mark Weiner passed in December. Employee engagement. In 2020, the company quietly went IPO raising $400 million.

Brand 151

Brand Branding Reddit Pitching 151

Stern + Associates

AUGUST 5, 2022

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

Handbook 62

Handbook Government Measurement Strategy 62

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

NewsWhip

JANUARY 26, 2023

The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when you reach the size the brand has, even news that seemingly has nothing to do with the company can end up having an impact. Sean deGroot, Manager, Communications Measurement & Insights at McDonald’s knows this all too well.

Communications 78

Communications Local System Data 78

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. The deal will close in Q1 2022. Who are all these companies?

Reputation 86

Reputation Technology Tools Data 86

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. In 2021, the company says it added 65 new employees bringing its total to 150. Short-form video.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Heightened customer reputation, improvements to retain customers, reorganizations.”. Pressure on measurement. We wanted to understand the context – so we asked respondents “ why ?”

Communications 124

Communications Crisis Internal International 124

Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo. Content picks from around PR tech land.

SEO 135

SEO Content Marketing Marketing Software 135

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. Here’s a taste of their talk.

Analytics 40

Analytics Crisis Data Measurement 40

Ethical Voices

JULY 24, 2023

Because at the end of the day, that’s your reputation. You may win a battle, but not the long-term impact or reputational challenge. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. It’s what you’re known for. You brought up AI.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194