PR in High Definition

JANUARY 26, 2022

Happy stories have certainly been in short supply, but now that we’re finally starting to see the blue skies shining through, there is no reason to repeat this trend in 2022. Optimism leads to creativity. The post 2022 is the year to harness the power of optimism appeared first on Firefly Communications.

Creativity 62

Creativity Consumer Communications Industry 62

Doctor Spin

OCTOBER 25, 2024

Creativity and Innovation Management. link] There is a need for a unified definition of digital transformation to provide conceptual rigor and guide both researchers and practitioners. Developing a unified definition of digital transformation. Creativity and Innovation Management. Creativity and Innovation Management.

Financial 52

Financial eBook Journalism Big Data 52

Prohibition

DECEMBER 16, 2022

We can’t quite believe another year has almost been and gone – 2022 has gone by in the blink of an eye. The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. It then ends with their classic slogan ‘are you reindeer ready?’. A very heart-warming advert.

Video 62

Video Film Social Media Creativity 62

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Maxim Behar

MAY 7, 2022

Maxim Behar in the eighth edition of Almanach 2022 of the leading Bulgarian TBMagazine on the special project "Managers Share - successful case studies in Bulgarian business". And today, currently, in 2022, a business without interesting, attractive and what we often colloquially call "sexy" stuff is worth nothing. Business as usual.

Ethics 52

Ethics Case Study Social Media Google 52

Doctor Spin

OCTOBER 25, 2024

Create spaces for creativity, celebrate risk-taking, and encourage your team to think outside the box—make innovation part of the company’s DNA. Creativity and Innovation Management. link] There is a need for a unified definition of digital transformation to provide conceptual rigor and guide both researchers and practitioners.

Leadership 52

Leadership eBook Technology Analytics 52

Solo PR Pro

DECEMBER 12, 2023

This year in PR definitely had all the seasons and a few freak occurrences to balance it all out. The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity.

Policies 68

Policies Creativity International Internal 68

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Maxim Behar

DECEMBER 20, 2022

And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. And again, wishing you all the best for your “Best PR Professional in Europe 2022”! Congratulations on being selected the “Best PR Professional for the year 2022”! Mai Anh Le.

Energy 52

Energy Groups International Internal 52

Prohibition

AUGUST 15, 2022

It’s definitely an emerging trend that has caught our eye! In early 2022, Samsung debuted their own influencer, a digital avatar named Zero who had been created by Offbeat Media Group, to promote its new Samsung Galaxy S22. What is the metaverse? Since then, she has continued to collaborate with the Italian fashion house.

Branding 116

Branding Brand Fashion Marketing 116

Prohibition

OCTOBER 19, 2022

We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. — Erik Davis (@ErikDavis) September 24, 2022. The results were indeed creepy. Going to a game this weekend? Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

Prohibition

JANUARY 20, 2023

Trend #1: Decline of Twitter and continued takeover of TikTok In 2022 we saw Twitter turbulence amid the Elon Musk takeover as he strived to bring the platform back to life in terms of profitability, to retain advertisers and generate more of a revenue stream. This is definitely one brands should be exploring this year.

Social Media 62

Social Media Trends Media Instagram 62

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. While you want to encourage their leadership, you definitely don’t want them getting poached! The 2022 Edelman Trust Barometer found that most people believe businesses are not doing enough to fix societal problems. Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

Maxim Behar

AUGUST 11, 2024

is now a benchmark of high precision in Public Relations business and a very high level of innovation and creativity. And of course – we can add creativity, research, strategy, planning and whatever we want. But today with our precision any creative idea will go to the recycle bin or could be devastated. It is just one word.

Leadership 64

Leadership Industry Crisis Management Groups 64

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications.

Marketing 118

Marketing Social Media Trends Instagram 118

Buzzstream

MARCH 7, 2024

Google launched this in August 2022. The definition of link “quality” is that it’s on a page that provides Helpful Content. Other versions of this have included definitional queries and “types of” or “trends” keywords. You can also get creative with this approach.

System 62

System Google Policies Guidelines 62

Prohibition

JULY 27, 2021

This will continue to be the case as the “Sustainable Future of Video Entertainment” report has predicted that 82% of internet traffic will consist of video viewing by 2022. It’s an app that is solely dedicated to video content and allows brands and users to be really creative and tap into the latest trends.

Video 62

Video Social Media Media Instagram 62

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater announced a “review of strategic alternatives” in September of 2022. My back-of-the-napkin math (which is definitely not financial advice) suggests the deal is worth roughly $550 million.

Software 123

Software Pitching Ethics Privacy 123

Prohibition

APRIL 18, 2023

I joined Prohibition last July 2022, so around 8 months, will actually be coming up to my 1 st year anniversary in a few months – which is crazy! Definitely Justin Bieber, the gym, and pancakes. What do you love most about your job? Opportunity and trust. I like how it’s close enough to get home and close to places like Manchester.

Meeting 62

Meeting Agency Social Media Interviews 62

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " What is your definition of PR in 2022? - The key word here is truth.

Newspapers 52

Newspapers Crisis Meeting Crisis Management 52

Solo PR Pro

JANUARY 17, 2023

Emily Myers Duke, Pretty Creative PR. Kathy Casciani (KC): I officially became a solo PR Pro in April of 2022. I launched Sequence Strategies in January 2022. I also knew other creative freelancers that I still team up with for their specialties: photography, videography, web design, graphic design, etc.

Agency 108

Agency Travel Groups Community 108

PR in High Definition

FEBRUARY 27, 2023

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. It is being touted as a technology with the potential to change our lives – for better, or worse. Across the internet, we’ve seen examples of how the AI-powered language model can complete tasks faster, and in some cases better, than humans.

Industry 62

Industry Communications Technology Reputation 62

PR 20/20

OCTOBER 13, 2021

Lists are definitive. Don’t get hung up on creativity. We love creativity. Look at the words “2022,” “Outlook,” and “Update.” In the last 60 days, subject lines promoting list-style content have increased open rates 34% among B2B audiences and 39% among B2C audiences, according to Jay. Not convinced? A key takeaway?

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Lists are definitive. Don’t get hung up on creativity. We love creativity. Look at the words “2022,” “Outlook,” and “Update.” In the last 60 days, subject lines promoting list-style content have increased open rates 34% among B2B audiences and 39% among B2C audiences, according to Jay. Not convinced? A key takeaway?

B2C 52

B2C Comparison B2B Data 52

Contently - Strategy

SEPTEMBER 19, 2023

Perspectives hones in on the “experience” criteria, which was introduced in December of 2022. Creative content marketers already understand this. But don’t confine yourself to a narrow definition of creators! Google defines experience as direct familiarity with the content in question.

Google 52

Google Strategy Reddit SEO 52

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Here’s a much better look at The PR Technology Landscape 2022.

Interviews 100

Interviews Publicity Technology Social Media 100

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "We What is your definition of PR in 2022? - The key word here is truth.

Social Media 52

Social Media Meeting Groups Analysis 52

Communications Conversations

OCTOBER 14, 2021

Who knows, maybe it’ll inspire someone else to “make the leap” in 2021 or 2022! Marcomm for a non-profit (definitely didn’t stick). I’m creative. And since “origin stories” are so hot right now (both with Marvel, and in the solo world), I thought I’d share mine. Dated a few girls.

Social Media 60

Social Media Media Agency Corporate 60

Communications Conversations

MAY 18, 2015

Any given day could consist of a client meeting to collaborate on an upcoming social strategy presentation, brainstorms with our creative team to plan social content for one of our brands and digging into excel to prepare a quarterly social report. I can definitely see myself working for a media company in the future.

Meeting 60

Meeting Local Industry Journalism 60

Buzzstream

AUGUST 12, 2024

Could you get a better result in an hour, knowing nothing about code, PR, linkbait… I would say definitely not.” states as shoes : “With new AI platforms like MidJourney, I had the chance to get really creative with this Digital PR campaign. Would a $10k well-thought-out campaign with a real PR pro have produced more results?

Tools 62

Tools Pitching Google Digital PR 62

PR 20/20

APRIL 1, 2021

As a result, I lost some scholarships, almost lost the privilege to attend Ohio University (my parents were not pleased with my performance), and definitely lost confidence and direction. Not for lack of ability, but lack of trying. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write.

Education 52

Education Marketing Conference Agriculture 52

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? But since everyone is doing it or trying to, its content and creative needs to be distinct. The post 2022 Social Media Trends Pt. Brands today are built on social.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Solo PR Pro

DECEMBER 22, 2020

You’d definitely be in good company — AMEC is the world’s largest media intelligence and insights professional organization for professionals who provide media evaluation and communication research. (Yep, Although this conference is virtual, check out other conference offerings in Miami, FL and Cape Town, South Africa in 2021 and 2022.

Conference 58

Conference Content Marketing Community Education 58

Communications Conversations

JANUARY 17, 2020

According to a recent CMO Survey , marketers expect social media ad budgets to increase by 89% by 2022. So, the ingredients are definitely there for the news feed to gradually lose relevance. I say gradually because this definitely won’t happen overnight. And, a lot of them. It’s a 5-7 year process. might look like.

Social Media 113

Social Media Instagram Construction Survey 113

Maxim Behar

MAY 18, 2023

His role, he says, is mainly to motivate the team of the company, to take care of all major clients' projects, and to keep a delicate eye on all team members in different departments to be treated fair and equally, to have the necessary education and creative comfort. This is my definite understanding.,” he asserts.

Ethics 52

Ethics International Internal Groups 52

PRSay

JULY 26, 2022

It gives them definitive focus; they build teams that understand local nuances, speak the local languages and can make connections with local media centers. He is the 2022 PRSA international assembly delegate. Social advocacy and purpose-driven campaigns gain attention and deep results. Illustration credit: bluebackimage ].

Local 133

Local Crisis Management International Internal 133