Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. The consequences of which have been reputationally and financially damaging. Not to mention a crisis minefield for PR and comms teams to manage.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. The consequences of which have been reputationally and financially damaging. Not to mention a crisis minefield for PR and comms teams to manage.

Analysis 195

Analysis Media Financial Reputation 195

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Sword and the Script

AUGUST 9, 2022

Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. The results mirror the shifts that have happened in the communications landscape over the past two years,” wrote Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro.

Communications 152

Communications Survey Employee Measurement 152

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. 12% say competing go-to-market strategy or goals (KPIs). Twitter is still a journalist’s favorite social media site.

B2B 118

B2B Marketing Survey Software 118

Reputation Us

MARCH 20, 2024

In this third part of the series, we consider the value of social media influencers on your reputation. By cultivating a reputation for excellence and trustworthiness, your business can attract the attention and collaboration of key social media influencers (SMIs).

Reputation 78

Reputation Journalism Financial Corporate 78

Solo PR Pro

JANUARY 11, 2022

1 business goal for 2022. 1 business goal for 2022 is to publish my public relations book! Michael Ares, MDA Corporate Marketing, LLC. ??My In 2022, focusing on improving the quality of my business, not the quantity is my top business goal. Sandra Fernandez, Big Oak Tree Media. 5 solo PR pros share their No.

Writing 98

Writing Community Storytelling Education 98

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. Weiner spoke with John Elsasser, editor-in-chief of Strategies & Tactics , during a Feb. Quantitative measurements might count media clips or social media activity. A simple plan.

LinkedIn 127

LinkedIn Strategy Measurement Analytics 127

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know!

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Communications Conversations

DECEMBER 14, 2021

For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media marketing: To drive traffic from social to our corporate blogs. However, as we head into 2022, it’s time to change that thinking. 3: Use blog posts as media relations fodder.

Corporate 60

Corporate Blogging SEO Social Media 60

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.” But that doesn’t always work on social media!

Social Media 62

Social Media Marketing Media Instagram 62

Stern + Associates

FEBRUARY 1, 2024

I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora. Next-Level Strategy for Culturally Resilient Organizations Lynn Perry Wooten, Ph.D. Leadership that Harnesses the Power of a Team Linda A. Hill, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. You can tailor your own holiday press releases with the strategies learned here. As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season.

Examples 116

Examples Energy Retail Product Launch 116

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”. Prediction, hope and a billion-dollar idea.

Marketing 190

Marketing Content Marketing Data Social Media 190

Reputation Us

OCTOBER 17, 2022

Taking A Stance on Social Justice, ESG and DEI: Your Company’s Reputation Is At Stake. Media & Social Media Toolkit: Being Well-Versed In Today’s Media, When Your Leaders are Media/Social Media Averse. Cyber Attacks = Reputation Risks. Being Crisis-Ready Enhances Reputation. Merging Soon?

Reputation 78

Reputation Crisis Social Media Corporate 78

NewsWhip

DECEMBER 22, 2021

This was an event that captured the attention of more than just publishers and their audiences, but clearly resonated with corporate America, resulting in brands speaking out and involving themselves in ways they normally wouldn’t when it comes to political situations. “A Q3 Athletes and corporate sponsors. Let’s go, 2022.”.

Sports 148

Sports Viral Corporate Analysis 148

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). Michelle Garrett , PR consultant, Garrett Public Relations.

Survey 132

Survey Communications Measurement Internal 132

Stern + Associates

JANUARY 24, 2023

I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora. Next-Level Strategy for Culturally Resilient Organizations Lynn Perry Wooten, Ph.D. Leadership that Harnesses the Power of a Team Linda A. Hill, Ph.D.

Leadership 91

Leadership Ethics Education Technology 91

Stern + Associates

SEPTEMBER 28, 2023

Multi-award-winning cybersecurity expert Chris Painter , president of the Global Forum on Cyber Expertise Foundation, spotlights the escalating cyber threats that often outpace corporate and government awareness and deftly explains how they are being exploited in current global conflicts like the Russia-Ukraine War. A former U.S.

Government 108

Government Technology Policies Ethics 108

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. What are the best ways to repurpose broadcast coverage in 2022? Hope is not a good PR strategy.” .

Strategy 52

Strategy Interviews Pitching Energy 52

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. In the social media audits I’ve done over the last few years, I almost always notice a big chunk of the comments on most posts are coming from employees of the company.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. He previously founded TrendKite, a buzzy media monitoring tool that was acquired by Cision in 2019 for $225 million. million ; and Muck Rack drew $180 million.

Software 133

Software Reddit Technology B2B 133

Wadds Inc.

SEPTEMBER 14, 2022

It’s ultimately a failure of corporate governance. 1/2 — Center Parcs UK (@CenterParcsUK) September 13, 2022. It also shared the information on its social media accounts. The conversation spilled over on social media and was picked up by the national media.

Publicity 52

Publicity Case Study Government Study 52

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware. And in 2022, PRSA-NY found 63% of its members believe the PR industry is more stressful than other industries.

Financial 97

Financial Exercises Social Media Communications 97

PRSay

OCTOBER 16, 2020

Delaware has enacted early voting, but the option won’t be in place until 2022. Share that information through your social media sites and make sure everyone who works for your organization knows where they can go to get their ballot, to drop off their ballot and to register to vote.”.

Communications 201

Communications Nonprofit Employee Local 201

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Have a PR strategy can help with crisis Management. Top Food and Drink PR Campaigns from 2022 so far.

Publicity 62

Publicity Brand Branding SEO 62

Solo PR Pro

DECEMBER 20, 2022

Michael Ares, MDA Corporate Marketing, LLC. I focus on thought leadership writing for corporate executives, faculty and other leaders in higher ed, technology and global manufacturing. My biggest hurdle in 2022 was knowing when to bring in additional help. This will also help me add an additional revenue stream or two.

Resources 77

Resources Energy Small Business Corporate 77

NewsWhip

OCTOBER 13, 2022

As NewsWhip’s data shows, Tim Hortons’ decision to leave gained more coverage and attention than any other Hockey Canada sponsor, with upwards of 32 thousand social media interactions on that coverage. thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days.

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”. More emphasis on social media. Giving voice.

Communications 124

Communications Crisis Internal International 124