Prowly

JANUARY 31, 2022

We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The post PR Team Management: Optimize Your (Remote) PR Workflow appeared first on Prowly Magazine.

Measurement 223

Measurement Trends Technology Report 223

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Are there any trends agency owners should have on their radar? Agencies in niches often perform well and are sought after.

Agency 52

Agency Sports Public Affairs Creativity 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Additionally, Sasha Dookhoo joined the B2B team as Director.

Report 156

Report Communications B2B Enterprise 156

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

DECEMBER 16, 2022

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Costa Coffee’s ‘Costa-Misation’. Birds Eye’s ‘Welcome to the Plant Age’.

Creativity 71

Creativity B2C Enterprise Examples 71

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. What’s a marketer to do? Bring your brand to life.

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates. Give our services a try.

Survey 100

Survey Trends Marketing Creativity 100

Bianchi Biz Blog

DECEMBER 16, 2021

Though our content is focused sharply on the automotive/mobility PR space and, hence, a very limited audience, our trending topic posts each typically saw several hundred visitors. 8 Questions to Ask in Your PR Agency Search. Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022.

Blogging 96

Blogging Automotive YouTube Mobile 96

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. And with the return to an in-person event in 2022, you can expect more media attention than ever, as reporters want to be where the action and the players are.

Data 75

Data Automotive Transportation Mobile 75

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future.

Ethics 52

Ethics Survey Insurance Insurance 52

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. Video Analysis.

Survey 146

Survey Software B2B Pitching 146

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. It’s definitely an emerging trend that has caught our eye! With its potential to significantly impact future marketing trends, its ability to shape the way brands engage their audiences and market their products cannot be ignored.

Brand 116

Brand Branding Fashion Marketing 116

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 73

Meeting Newspapers Agriculture Media 73

The Hoffman Agency

APRIL 25, 2023

Ready to dive into the captivating world of public relations at The Hoffman Agency? The Hoffman Agency is a growing public relations company that offers a unique and dynamic international experience. At Hoffman, we work mostly in the B2B technology sector, and believe me, there’s never a dull moment!

Internal 36

Internal International Training Employee 36

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. million in revenue in Q1 2022 , “an increase of 23.1%

Software 85

Software Internal International Pitching 85

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release.

Publicity 85

Publicity Survey Enterprise Pitching 85

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Contact PRGN here to find an agency that can assist you.

Company 52

Company Technology Meeting Hotels 52

The Hoffman Agency

NOVEMBER 12, 2020

We’re now witnessing — off the back of mass disruption — the comeback of the humble QR code and the public finally embracing the technology. Juniper Research predicts that by 2022, 5.3 NHS “Test and Trace” QR codes in London pubs. QR codes everywhere. Are QR codes here to stay?

System 74

System Mobile Hotels Retail 74

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Agency executives. trillion in 2019, ramping up to $3.9 Strategists. Specialists. More Human.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Agency executives. trillion in 2019, ramping up to $3.9 Strategists. Specialists. More Human.

Conference 40

Conference Marketing Analytics Case Study 40

Maxim Behar

NOVEMBER 23, 2020

But over the years we have become a powerful and serious organization, whose meetings teach the latest things in the field of public communications, share trends that will be dominant in months, you can meet experts of very high rank, for whom at other times you have to make appointments for months and years. Just us, not them.

Crisis Management 82

Crisis Management Crisis Advertising Advertising 82

Doctor Spin

DECEMBER 10, 2022

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan This is the Reykjavik press release. There’s much to say about OpenAI’s newly released ChatGPT. Let’s go to Reykjavik (Midjourney V4).

Hotels 52

Hotels Travel Resources Data 52

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. This remains true for me.

Education 108

Education Course Nonprofit Resources 108

Solo PR Pro

DECEMBER 22, 2020

The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth. Conference Date : Virtually on March 11-12, 2021.

Conference 58

Conference Content Marketing Community Education 58

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. ESG issues will be dominating corporate communications in 2022 and beyond.”.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 192

Writing Communications Marketing B2B 192

Konnect Agency

MARCH 16, 2021

This is a generational trend, in our opinion, and brands already committed to this space, such as Vive Organic, Lifeaid Beverage Co, and Tiesta Tea saw impressive growth this past year, and will continue to thrive.”. The post A Year Later: Adapting For Success appeared first on Konnect Agency. The result?

Consumer 59

Consumer Retail Community Mobile 59

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Here’s a roundup of other news and links from the world of PR technology. NOT an editorial placement. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119