Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.

Trends 130

Trends LinkedIn Video B2B 130

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. We are the original content marketers – digital, print and visual. Here's to an illuminated 2021 and the future of our industry. Jennifer Wilbur, Principal, JRW PR & Marketing. PR is the storyteller of the organization.

Industry 79

Industry Print Ethics Internal 79

Stephen Waddington

JANUARY 27, 2021

In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. Impact of COVID-19 on recruitment in digital marketing and PR Organisations are focused not only on replacement hires but also investment and growth. Uncertainty led to hiring freezes right across the market.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market?

Brand 370

Brand Branding Media Measurement 370

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. More than 1,500 people attended a WaddsCon event in 2021.

Media Relations 132

Media Relations Media Case Study Storytelling 132

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Regardless, influencer marketing is not going away and savvy PR pros must have a pulse on it.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

Brand 71

Brand Branding Marketing Fashion 71

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Multimedia Development & Visual Storytelling. Event & Experiential Marketing. Influencer Marketing & Blogger Relations.

Training 370

Training Media Training Reputation Crisis Communications 370

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. 2021 Podfest Master Class Tracks.

Strategy 52

Strategy Case Study Marketing Energy 52

Stephen Waddington

NOVEMBER 3, 2021

COVID-19 Communications Advisory Panel report – Government Communication Service European Communication Monitor (ECM) 2021 – European Communication Monitor The Evolving Communication Function – The Institute for Public Relations The changes to organisational communication during the COVID-19 continue to be a rich area of study.

Corporate 113

Corporate Communications Government Crisis 113

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Many would prefer to be independent of marketing and report to either the CEO or CCO. 2021 Strategic Communications Survey Final from Frank Strong.

Survey 120

Survey Communications Ethics Measurement 120

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. 2021 Podfest Master Class Tracks.

Strategy 40

Strategy Case Study Marketing Energy 40

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories. Subjects should have an active part in how their story is told.

Guidelines 171

Guidelines Ethics Study Community 171

Burrelles Fresh Ideas

MARCH 19, 2024

The power of storytelling in travel PR: At the heart of successful PR lies the art of storytelling, a potent tool for conveying brand values, fostering emotional connections, and inspiring wanderlust. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 91

Travel Trends Tourism Transportation 91

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Shift Communications

FEBRUARY 1, 2022

It will also potentially risk damage to overall brand valuation and market position. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022. Activism, advocacy and social action were critical for 2021. Proof of Brand Values.

Brand 135

Brand Branding Employee Case Study 135

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. By the time spring 2021 rolled around, my sense of my audience, my muse, had faded badly. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Those interactions kept the muse vibrant in my mind.

How To 137

How To Creativity Storytelling Writing 137

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. Reports and analysis from the JOTW survey in prior years: 2021 JOTW Communications Survey. Presentation: 2021 Strategic Communications Survey. Arik Hanson).

Survey 130

Survey Communications Measurement Internal 130

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

How To 142

How To Content Marketing Banking Advertising 142

Stern + Associates

APRIL 15, 2022

As TIME Magazine put it, “If there is one man whose opinion matters more than any other on global energy markets, it’s Daniel Yergin.”. She shares her thoughts on infrastructure and health care in this April 2021 New York Times piece and her popular TED Talk , which has over 2 million views, is well worth viewing.

Energy 62

Energy Government Internal International 62

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 52

Course Case Study Strategy Energy 52

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Marketing and PR jobs have changed, so what skills do you need to succeed?

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. This is something I’m seeing in other vertical markets too. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021. click image for higher resolution). * * *.

Survey 81

Survey Corporate Communications Financial 81

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling.

SEO 103

SEO Automotive YouTube Video 103

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 40

Course Case Study Strategy Energy 40

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. But then Marriott had to figure out next steps.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Karen Freberg

JANUARY 14, 2021

Happy 2021! We have a bit more now in 2021 to tie into current industry trends. storytelling, etc) to the dark side of social media (ex. Now, it’s more specific to focusing on insights, influencer marketing, creative executions, and more. Props to Marketing Twitter and Twitter for this! TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

wiredPRworks

MAY 23, 2022

Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Victorious PR

APRIL 4, 2023

With experts on hand in the crypto field, Victorious has become a trusted voice in that market. They focus on establishing and maintaining leadership positions for their clients by implementing superior strategies, building strong relationships, leveraging market intelligence, and executing consistently.

Agency 52

Agency Storytelling Financial Groups 52

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. However, this perceived bias toward rational selling could be holding back marketers—especially those interested in TikTok. At Contently, I think you know how much we value storytelling by now.

B2B 111

B2B Brand Branding B2C 111

Landis PR

OCTOBER 25, 2021

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . markets yielded out-of-date information each and every time. Embrace storytelling. If they call, text or email me with something that could have waited until the morning, protect your valuable home/family time.

Healthcare 98

Healthcare Communications Measurement Resources 98