Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. 2021 Podfest Master Class Tracks.

Strategy 52

Strategy Case Study Marketing Energy 52

Stephen Waddington

NOVEMBER 3, 2021

COVID-19 Communications Advisory Panel report – Government Communication Service European Communication Monitor (ECM) 2021 – European Communication Monitor The Evolving Communication Function – The Institute for Public Relations The changes to organisational communication during the COVID-19 continue to be a rich area of study.

Corporate 113

Corporate Communications Government Crisis 113

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Shonali Burke , Chief Marketing Officer, Arena Stage.

Survey 132

Survey Communications Measurement Internal 132

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Many would prefer to be independent of marketing and report to either the CEO or CCO. 2021 Strategic Communications Survey Final from Frank Strong.

Survey 122

Survey Communications Ethics Measurement 122

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. 2021 Podfest Master Class Tracks.

Strategy 40

Strategy Case Study Marketing Energy 40

Stern + Associates

APRIL 15, 2022

As TIME Magazine put it, “If there is one man whose opinion matters more than any other on global energy markets, it’s Daniel Yergin.”. She shares her thoughts on infrastructure and health care in this April 2021 New York Times piece and her popular TED Talk , which has over 2 million views, is well worth viewing.

Energy 62

Energy Government Internal International 62

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. This is something I’m seeing in other vertical markets too.

Survey 82

Survey Corporate Communications Financial 82

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. When our brain internalizes the muse, it starts to do a ton of creative work in the background. By the time spring 2021 rolled around, my sense of my audience, my muse, had faded badly. They’re with us all the time.

How To 145

How To Creativity Storytelling Writing 145

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Marketing and PR jobs have changed, so what skills do you need to succeed?

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 52

Course Case Study Strategy Energy 52

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

MAY 23, 2022

Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Konnect Agency

FEBRUARY 16, 2021

From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. For Yvethe Tyszka, Vice President of Marketing at Zesty Paws, “Trade shows provide value beyond just showing the line of products to buyers.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Watch webinar. Read transcript. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. MIT Digital Marketing Scientist Focused on Human-centered AI that Improves Customer Experience by Addressing Human and AI Bias. The Advantages of Inclusive Leadership. Efosa Ojomo.

Leadership 62

Leadership Policies Engineering Technology 62

NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Over the years we’ve really developed our focus into marketing analytics and marketing social strategy and things like that. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. So, I think a lot of people are talking about culture-first marketing or culturally-led marketing.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. It takes money, obviously, but time and energy to really keep abreast at everything that’s going on in the market.

Data 78

Data Media Analytics Energy 78

PRSay

JULY 26, 2022

In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history. We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts.

Local 133

Local Crisis Management Internal International 133

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52