Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Executive Thought Leadership. PR is always evolving.

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ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021. The future is hybrid.

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PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news.

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Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Other stakeholder relations (investors, analysts, policy makers, society, etc.) As a result, communications professionals often become vulnerable to budget and headcount cuts.

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Communications Corporate Reputation Employee 248

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Presentation: 2021 Strategic Communications Survey. When asked, “Why?”

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Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

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Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Below are some of the findings that stood out for me.

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Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

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Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications.

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Stephen Waddington

SEPTEMBER 7, 2021

The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. The corporate communication or public relations function is underserved an area of study, in contrast with other areas of management. It’s a useful piece of work.

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Corporate Communications Public Affairs Resources 135

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%).

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PRSay

DECEMBER 3, 2021

In Greentarget’s “ Fake News 2021 ” report, 84 percent of journalists surveyed agreed that “fake news” — which we define as false information spread unwittingly (misinformation) or intentionally (disinformation) — is a factor that is delegitimizing traditional journalism and news sources. Photo credit: giodilo ].

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Journalism Survey Ethics Report 156

Sword and the Script

MARCH 22, 2022

Yet the influence and size of the comms team have brought another leadership challenge: retention. The findings in the Gartner survey were reflected in a survey of 300 senior communications professionals published in June 2021 (88% report having 11 or more years of experience). from November to December 2021.”

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Survey Communications Employee Technology 96

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. Like many in the media world, you made the jump to PR in 1989.

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PRSay

MARCH 21, 2022

In the company’s January survey of 2,547 journalists, 44 percent agreed that the way companies shared information was outdated, down from 61 percent in 2021. This year, more journalists called their relationship with PR pros a “partnership,” but that proportion remained low (8 percent in 2022 vs. 6 percent in 2021).

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Sword and the Script

DECEMBER 21, 2021

Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. 2017: One Prediction Each for PR, Content Marketing and Social Media.

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Marketing Content Marketing Social Media Employee 214

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. What we covered.

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Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer.

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Sword and the Script

SEPTEMBER 19, 2022

Nearly three-quarters of the 200 corporate communicators surveyed for an October 2021 report by Edelman say businesses are looking at comms in a new light. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%).

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Survey Corporate Communications Financial 81

Sword and the Script

MARCH 9, 2021

The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic.

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Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. For PR practitioners looking to place their female leaders in highly visible thought leadership positions, CES is one of the world’s largest stages.

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Ethical Voices

OCTOBER 16, 2023

We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. I think we all do as public relations professionals, and that just how easy it is to spread misinformation and how quickly that can spread.

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wiredPRworks

FEBRUARY 14, 2022

She has worked with mission-driven organizations throughout her career and is a thought leader providing leadership in all aspects of data-driven integrated marketing and communications. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021.

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Bianchi Biz Blog

MARCH 7, 2022

Heavy Duty Trucking’s October 2021 “ Driver Retention: Get Shippers on your Side ,” was my first cover story for HDT and I thought it was very successful in addressing major issues experienced by drivers, fleet managers and shippers. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

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Meeting Automotive Media Transportation 81

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Content picks.

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PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. And we’re going to do about half of that in 2021, and probably the remainder in 2022. We need to plan for beyond 72 hours.

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Crisis Management Crisis Crisis Communications Airlines 106

PRSay

AUGUST 30, 2022

In December 2021, Vishal Garg, CEO of Better.com, an online mortgage lender, called 900 of his employees together on a Zoom call. Merrie Spaeth was President Reagan’s director of media relations and now leads a team of communications consultants as president of Spaeth Communications, Inc. ,

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Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It finished the full year 2021 with $403 million in sales and was cash-flow positive. It spent $40.5

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Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

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Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

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Survey Marketing B2B Study 176

Sword and the Script

JANUARY 11, 2022

trillion in M&A transactions in 2021. Underneath it all, the leadership team has to balance the blending of cultures. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Kantar announces plans to sell KRI to STG in August of 2021. This has fueled a smashing $5.8

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Reputation Technology Tools Data 85

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

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Prohibition

JANUARY 14, 2022

5. Make a plan for communicating with the media. A media relations plan will help you define how you’ll respond to the media, how you’ll keep them updated and in what format, who will be involved and what you’ll do if they want to speak to someone other than your CEO/MD or visit your business.

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Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

JANUARY 24, 2022

He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. in Global Public Relations Changes at Sofia University.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic.

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Publicity Social Media Report Fashion 157

PRSay

JANUARY 27, 2021

As a communications professional, and PRSA 2021 chair, I am increasingly frustrated by, and concerned about, the continued proliferation of mis- and disinformation in our society and around the world. Michelle Olson, APR, is the 2021 chair of PRSA. As communications professionals, we are uniquely qualified to help do just that.

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Survey Study Tools Report 199

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. The media mix that includes the integration of paid and earned media will be more important than ever in 2022.”. Jim Bianchi, President, Bianchi Public Relations , Detroit, Michigan. Photo courtesy of Unsplash. What a year!

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