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9 Ways to Increase Media Relations Results in a Post-Pandemic World | Business Wire Blog

Business Wire

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?

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Best Media Relations Tools: The 2021 List

Prowly

Spoiler alert — you won’t get anywhere as a PR professional without some kind of media relations software. With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. Sorry to ruin the surprise ending, but it’s a fact. In […].

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From Writing Quotes to Media Relations Insights to Combating Disinformation to Enhancing the Reader Experience: Business Wire’s Top 10 Blog Posts of Q2 2021 | Business Wire Blog

Business Wire

The reader experience dominated our popular blog posts for the second quarter of 2021. Business Wire’s top 10 most widely read and shared blog posts for Q2 2021 are featured here.

Blogging 218
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Media relations is still key in effective PR practice

Steve Barrett on PR

The honorees for PRWeek’s Hall of Fame Class of 2021 demonstrate why media relations extends way beyond smiling and dialing and remains one of the most important elements of the PR toolkit.

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21 Influencers Share Stellar Advice for Digital Marketing in 2021

Garrett Public Relations

But what can we learn and apply to our digital marketing and communications strategies in 2021? The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Marketing 208
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How to increase your media relations pitching success

Stephen Waddington

Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists. Journalist engagement has decreased from 2021, with journalists only responding to about 3.37% of pitches.

Pitching 151
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The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

Sword and the Script

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals.