Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” About 80% of managers are worried “about retaining valued employees.”

Survey 99

Survey Trends Marketing Creativity 99

Shift Communications

JANUARY 3, 2022

In the last year, we have seen one of the largest labor market shifts in history. This created dramatic changes in workforce trends and issues. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. A record (net) ~6 million people left their jobs. Stop going into the office.

Technology 78

Technology Trends Employee Mobile 78

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

MARCH 27, 2024

Historically, PR, marketing and executive communications were focused on the customer and the shareholder. The current and future employee is now a key strategic audience. News of layoffs and fears of automation obscure the fact that, by and large, companies really are scrambling for top talent.

Strategy 114

Strategy Communications Employee Groups 114

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Event & Experiential Marketing. Influencer Marketing & Blogger Relations. PR is always evolving.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

MAY 3, 2021

CEO, Jason Fried, publicly announced some big changes at the tech company that didn’t go over so well with employees–or the general public. ” That didn’t sit well with employees (or the internet, which unsurprisingly lit up Basecamp’s leadership team the last week). .” They know they are in demand.

Marketing 88

Marketing Employee Leadership Local 88

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. SEMrush goes IPO.

Media 105

Media SEO Analytics Analysis 105

Remote PR Jobs

MARCH 22, 2022

In 2020 and 2021, employees got a taste of the simpler life and the benefits it brought, including working from home, avoiding long commutes, and calling into meetings in their shorts and pajama pants. Emerging Trends. It’s important to keep the relationship with both the client and the departing employee.

Employee 130

Employee Guidelines Meeting Trends 130

Sword and the Script

NOVEMBER 17, 2020

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. The post Can B2B Build Credibility with Content Marketing?

Content Marketing 92

Content Marketing B2B Marketing Examples 92

PRSay

DECEMBER 10, 2020

As we close the calendar on this year, by all accounts, casual communications are here to stay and organizations should think strategically about how to approach, plan and execute at the right level in 2021. There’s a lot of me-too marketing that happens in difficult times. Keep it real. People try to jump on to the bandwagon.

Communications 156

Communications Nonprofit Employee Film 156

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Here are some observations on what we can expect in 2021. The stakes rise for employee engagement.

Trends 407

Trends Communications Employee Corporate 407

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. In 2021, I’ve done a number of social media audits. That’s the larger trend–and that’s a big part of why I think we should all take a closer look at our engagement numbers. That’s an odd headline, isn’t it?

Social Media 169

Social Media Twitter Employee Trends 169

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.

Survey 118

Survey Communications Ethics Measurement 118

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. Over the years, influencer marketing has been on the rise. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%).

Survey 129

Survey Communications Measurement Internal 129

Stern + Associates

MARCH 15, 2023

A long-time authority on unpacking AI’s practical applications for gaining a competitive edge , el Kaliouby eloquently explains what these revolutionary tools are and how they work, then breaks down their current applications in the creative industry, marketing and coding.

Technology 95

Technology Ethics Tools Creativity 95

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 86

Social Media Media Mobile SEO 86

Stern + Associates

APRIL 15, 2022

Vice Chairman of S&P Global and Chairman of CERAWeek , he is the author of several books including “ The New Map: Energy, Climate, and the Clash of Nations ” (2020), which examines major trends that will shape the world and drive us into the future. Imagining the Next Global Economy.

Energy 62

Energy Government Internal International 62

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. However, this perceived bias toward rational selling could be holding back marketers—especially those interested in TikTok. Take Lysol’s “ #HealthyHabits6Step ” trend, for example.

B2B 111

B2B Brand Branding B2C 111

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

Sword and the Script

JULY 6, 2021

In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. The service will no longer be available as of August 1st 2021 [sic].” Both are designed to apply marketing lead attribution techniques to media relations. New PR tech.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made.

Reputation 78

Reputation Insurance Insurance Employee 78

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults in May 2021 to gauge U.S. We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. SK Group surveyed 1,500 U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In 2021 it went on a $100 million buying spree: In June, it made a $24.5 In 2021 it went on a $100 million buying spree: In June, it made a $24.5

Software 78

Software Case Study Technology Tools 78

PR in High Definition

JULY 28, 2021

However, remember your comms and marketing efforts can’t afford to take a summer holiday. Now could be a good time to sit down with HR, to hear out opinions and concerns from employees – and more crucially, to act on them. It’s been a while since you started your 2021 plan – seven months have passed. said Dolly Parton.

Reputation 62

Reputation Meeting Internal International 62

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021.

Communications 52

Communications How To Corporate Training 52

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. You were also a solo pro off-and-on for years.

Publicity 174

Publicity Leadership Corporate Agency 174

Newsfile

MAY 11, 2023

Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. In addition, there is a major trend towards increasing climate financial reporting. To put it simply, your employees and stakeholders will be impressed.

Writing 52

Writing Energy Training Education 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). On one hand, dealmaking has brought sizable new competitors to the market. That’s consistent with the feedback I’ve heard in the market about TVEyes. The report is based on a global survey of its employees.

Software 85

Software Internal International Pitching 85

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

JUNE 4, 2022

It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). That job only lasted for six months, but when I was back in the job market my network had grown to more than 700. It was still early morning, but the August heat of Washington, DC, was already on high.

Survey 78

Survey Public Affairs Government Community 78

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M.

Exercises 62

Exercises Employee Social Media Communications 62