Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. She is also actively involved in her community. Gifts for Good.

Company 157

Company Nonprofit Apparel Local 157

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Here are a few of the winning multicultural marketing strategies we saw in 2021. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns. In 2021, we began to see brands step away from the status quo.

Trends 78

Trends Marketing Consumer Community 78

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. Agencies and in-house organisations in smaller organisations started to return to the office before the summer. The has already given rise to a series of new agencies and models. The next four months are likely to be as chaotic as the last eight.

Communications 125

Communications Crisis Leadership Sports 125

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Engaging LGBTQ communications professionals with experience is best. But don’t stop on June 30.

Employee 201

Employee Community Leadership Enterprise 201

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. About Barbara Rozgonyi.

Creativity 98

Creativity Communications Instagram Interviews 98

PRSay

APRIL 13, 2021

Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. I learned that it was because I could not articulate the communications objectives, strategies and tactics that brought the multibillion-dollar firm’s products to life in the eyes of the target audience. A setback at work.

Telecommunications 198

Telecommunications Community Ethics Financial 198

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 137

Survey Communications Measurement Internal 137

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

JULY 15, 2020

My hunch is that the 2021 survey will tell a different story. COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5 Million Seed Round.

Software 89

Software Pitching Measurement Enterprise 89

Communications Conversations

DECEMBER 7, 2021

The company isn’t quite satisfied with their current agency. And, in many cases, for good reason (often times it’s an agency that doesn’t specialize in social, so they’re a little out of their depth). If your team was stretched in 2021, was it worth it to post 30 times a month on Facebook?

Social Media 104

Social Media Media LinkedIn Facebook 104

Shift Communications

JANUARY 3, 2022

In 2021 alone, we’ve seen brands like Coursera and Udacity go public and prep for IPOs. While we’ve seen some progress and more corporate accountability in DEI efforts, there is still an entire population of workers who are isolated from employment in America. DEI is still a priority — and now there is emphasis on fair chance hiring.

Technology 78

Technology Trends Employee Mobile 78

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology.

Education 52

Education Marketing Conference Agriculture 52

Bianchi Biz Blog

JULY 1, 2021

As a company that focuses on mobility public relations, we wanted to provide the best possible counsel to our vehicle technology supplier clients about this increased interest in how ESG (and the related reporting) could … and perhaps should … be incorporated into their PR, stakeholder relations and marketing communications activities.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? The service will no longer be available as of August 1st 2021 [sic].” According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. Give our services a try. Content picks.

Pitching 89

Pitching Report Software Survey 89

Landis PR

OCTOBER 25, 2021

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. The rise of remote work and robust freelancer communities creates a pool of on-demand help.

Healthcare 98

Healthcare Communications Measurement Resources 98

Flatiron Communications

MARCH 13, 2021

We’ve seen big oil companies retain PR agencies to publicly tout their social good chops, while at the same time fund politicians and astroturfing initiatives that gloss over their misdeeds or support policies that do just the opposite. In recent years, corporations have embraced the mantra of doing good AND doing well.

Policies 36

Policies Agency Ethics Government 36

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.]. click image for higher resolution).

Technology 170

Technology Publicity Software Pitching 170

Shift Communications

JULY 29, 2020

Have you widened the aperture on the communities you serve and the impact you have on your team and the world? Every plan for the remainder of 2020 and the ones being developed for 2021 needs to be re-examined, if not be completely thrown out.

How To 78

How To Retail Employee Community 78

Reputation Us

DECEMBER 14, 2022

As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. Insurance agencies now recognize this risk and underwrite it like any other threat. < Action 2: Explore Web3. See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Victorious PR

FEBRUARY 6, 2023

PR For Small Businesses PR isn’t some nefarious tactic used by big corporations, it has many benefits for businesses of all sizes. Even if your small business is struggling or you don’t have the income to spend on a long-term contract with an agency, PR can help your business in the following ways. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Larsen has filled that role since June 2021 after it was acquired by Cision. The company has waffled through several name changes.

Software 78

Software Case Study Technology Tools 78

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. Those are the highest numbers that Gallup has ever reported for our community.

Policies 165

Policies Community Corporate Enterprise 165

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . billion in 2021. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. The cost of B2B marketing content. to approximately $5.5 billion in 2020.

B2B 122

B2B Marketing Survey Software 122

Landis PR

SEPTEMBER 27, 2021

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. A seamless transition awaits as our agency is in extremely capable hands, with General Manager Sean Dowdall becoming our next President.

Agency 105

Agency Travel SEO Nonprofit 105

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Our agency is committed to sharing our diversity numbers. We need to do better like most agencies. Tokenization is an issue.

Ethics 74

Ethics Brand Branding Internal 74

PRSay

FEBRUARY 14, 2024

When you’re trying to reach out to different communities, the best approach is to understand them, listen to them, understand what’s important to them [and learn] where their values are. Getting to know individual communities is “part of the process of storytelling… to bring people together, to understand them and their values.”

Communications 156

Communications Storytelling Government Community 156

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

AUGUST 9, 2022

The answer varied some, but starting in 2021 and 2022, no single answer gained such a majority. 2) No more budget woes for communicators? Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro. Most are based in the U.S. (76%)

Communications 156

Communications Survey Employee Measurement 156

PRSay

FEBRUARY 12, 2024

When you’re trying to reach out to different communities, the best approach is to understand them, listen to them, understand what’s important to them [and learn] where their values are. Getting to know individual communities is “part of the process of storytelling… to bring people together, to understand them and their values.”

Communications 87

Communications Storytelling Government Community 87