Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. We hear you. The IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Stern + Associates

FEBRUARY 4, 2022

In 2021, marketers in the U.S. are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’.

Social Media 62

Social Media Strategy Media Nonprofit 62

Prohibition

NOVEMBER 5, 2021

Social Media. The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. As a business owner, it is your choice whether or not to use social media. What about paid social media, is it worth it?

Social Media 62

Social Media Media Advertising Advertising 62

Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. In fact, in 2021, $153.7 billion in sales have come from social media and this is expected to grow to $229.6 Creating and Understanding Social Media Conversion Ads With Help from a Social Media Agency.

Social Media 59

Social Media Agency Media Pinterest 59

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? But since everyone is doing it or trying to, its content and creative needs to be distinct.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. That it’s not that advertising is declining, it’s just that consumers are changing. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? The report is a damning read on a fast growing and emerging part of the creative sector. "As That is fair and right.

Marketing 78

Marketing Government Sports Advertising 78

PR 20/20

JANUARY 14, 2021

In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place. It’s become our main source of truth for campaign insights.

Technology 65

Technology Marketing Tools Google 65

Maxim Behar

JANUARY 24, 2022

He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Mindful Marketing

MARCH 3, 2024

Over the years, I’ve taken a hard stance against the use of profanity, arguing back in 2017 that swearing can damage one’s personal brand and in 2021 that it can be harmful to others’ mental health. Think of social media altercations, sports fights, and road rage.

Marketing 100

Marketing Healthcare Study Advertising 100

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

AUGUST 25, 2021

So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. These stats highlight just how key video content is for social media campaigns. By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness.

Video 105

Video YouTube Instagram LinkedIn 105

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent.

Social Media 62

Social Media Trends Consumer Video 62

PR 20/20

SEPTEMBER 29, 2022

Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Be as creative as possible. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021.

B2B 61

B2B Creativity Content Marketing Measurement 61

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The survey polled, 2,400 senior managers (U.S.) Try our services. Give our services a try.

Survey 101

Survey Trends Marketing Creativity 101

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent.

Trends 62

Trends Social Media Consumer Video 62

Maxim Behar

JANUARY 1, 2022

The communication expert Maxim Behar shares in an interview for Manager magazine what are the most important elements in the PR profession, what role traditional and social media play today, how to use them successfully and what challenges do experts face in Bulgaria. In our business, PR creativity is everything.

Creativity 52

Creativity Ethics Instagram Social Media 52

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. Unlike traditional advertising channels, podcasts have a wide reach and are accessible to anyone with an internet connection.

Fashion 62

Fashion Brand Branding Case Study 62

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. You do need the storytelling, relationship building, creative and analytical skills. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Contently - Strategy

FEBRUARY 22, 2023

” In 2021, Salesforce live streamed a series of Q&As with industry influencers on LinkedIn Live as 600,000 organic viewers watched. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. What’s the takeaway for viewers? And brands noticed.

Video 132

Video Strategy Marketing Instagram 132

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. If you want to learn more, I encourage you to join us for the MAICON 2021 virtual experience Sept.

Financial 98

Financial Conference Agency Resources 98

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it.

B2B 139

B2B Brand Branding B2C 139

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. What are agency partnerships? At first, it was great.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Doctor Spin

APRIL 17, 2023

2021, September 8). 2021, August 11). In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Maxim Behar

JANUARY 3, 2021

Of course – self-publishing in the modern world is also common practice, but I predict that in the next decade big publishing house will have their strong impact into the creative process and readers will trust them a lot. Until now I have written 5 books and the 6th one I hope will be on the market in February 2021 as it is almost ready.

Local 52

Local Writing Social Media Interviews 52

Landis PR

DECEMBER 4, 2023

billion in 2021. Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. Lauren Powell, Analytics & Social Listening Lead, Creators League Studio at PepsiCo. Every successful creative campaign is powered by insight. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51.

Trends 78

Trends Brand Branding Reddit 78

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. If you want to learn more, I encourage you to join us for the MAICON 2021 virtual experience Sept.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60