Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 107

Marketing Newspapers Print Local 107

PR for Anyone

AUGUST 17, 2021

I want you to look at TikTok because that is one of the fastest growing social media platforms. It grew 800% from January 2018 to January 2020. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

Critical Mention

APRIL 28, 2020

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Online News + Print Results. 2020 NFL Draft: TV Results. 2020 NFL Draft: Radio Results . Share Tweet Share.

Radio 78

Radio Print Sports Media 78

Onclusive

JUNE 17, 2020

These are just a few of the reasons that owned media has become a cornerstone of the modern marketing mix. According to Nielsen, owned media channels are among the most trusted marketing formats. Savvy brands are focusing on owned media and content marketing.

Strategy 273

Strategy Media Television Content Marketing 273

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven.

Television 158

Television Instagram Consumer Newspapers 158

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Priscilla is the marketing coordinator for Critical Mention. Share Tweet Share. Until next time!

Viral 70

Viral Radio Media Sports 70

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Data backs it up. So, how are companies utilizing this new strategy?

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. About Critical Mention. Client support is available 24/7/365. . www.criticalmention.com.

YouTube 91

YouTube Radio Analytics Television 91

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

Critical Mention

JANUARY 22, 2020

A record number of Critical Mention customers added to the platform as of January 2020. The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Like any business, Critical Mention faces the challenge of constantly adapting to a rapidly changing market. Record platform uptime.

Television 80

Television Radio Analytics YouTube 80

Mindful Marketing

AUGUST 27, 2022

The world’s third largest economy and a leader in culture and industry has uncorked a contest called “Sake Viva” that asks citizens in their 20s and 30s for new ways to make and market alcoholic beverages. Encouraging excessive consumption of any kind equals “ Mindless Marketing.”

Advertising 82

Advertising Advertising Government Consumer 82

PRSay

JUNE 5, 2023

Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates. I get hit up all the time through my website and social media with appeals to bring the show to their neck of the woods. Bring it on!

Storytelling 60

Storytelling Tourism Travel Local 60

Critical Mention

MARCH 16, 2020

A post shared by Serena Williams (@serenawilliams) on Mar 9, 2020 at 12:17pm PDT. A post shared by LeBron James (@kingjames) on Feb 2, 2020 at 12:40pm PST. The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. View this post on Instagram. GatoradePartner.

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

AUGUST 4, 2020

As such many of the PR tech vendors have brought features to the market for this purpose. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. . >>> At the same time, the words vendors use have shifted.

Media Relations 156

Media Relations Media Print Software 156

Landis PR

APRIL 4, 2022

Towards the end of 2020, when COVID-19 vaccines were becoming available, LCI was able to offer up Dr. Matt Ashley , from LCI client Centre for Neuro Skills to the media. Graton Resort & Casino “Holiday Special Recipes” Food & Beverage Video Series that garnered widespread social media and influencer/blogger coverage.

Case Study 52

Case Study Television Video Pitching 52

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

Advertising 68

Advertising Advertising Privacy Facebook 68

Communications Conversations

DECEMBER 5, 2019

role in marketing and communications. These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. I am also excited to incorporate video into our work in a bigger way in 2020.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Stephen Waddington

APRIL 18, 2020

Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. It takes 21 days to form a habit.

Media 83

Media Crisis YouTube Television 83

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR in High Definition

NOVEMBER 29, 2021

Since it debuted on 17 September, our social media feeds have been dominated by Netflix’s South Korean offering – Squid Game. These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets.

Film 62

Film Travel Television Local 62

Konnect Agency

APRIL 6, 2021

As the economy continues to open up and more businesses resume operations, this will expand the deep cleaning and sanitation services market. Specifically, social media, and TikTok in particular, inspired many to try their hand at making bread, pasta dishes, waffles, and exploring ethnic recipes. At-home health and wellness.

Travel 52

Travel Film Guidelines Consumer 52

Beyond PR

MARCH 27, 2018

Influencer and brand ambassador marketing used to be an untapped land of opportunity. Google searches for influencer marketing have skyrocketed over the past year. At the same time, dollars directed at television ads are moving toward digital ads. Differentiated brands use these insights to strengthen their grip on the market.

Fashion 73

Fashion Instagram Enterprise Brand 73

Maxim Behar

JUNE 12, 2024

You are with the Bulgarian National Television podcast "The Truth About…". When it is written or even from the television screen when they look at the camera, the host should try to see their viewer – the person who is listening and should understand them. First, the media are interactive. Host (Nadya Obretenova): Hello!

Ethics 69

Ethics Social Media Travel Newspapers 69

Burrelles Fresh Ideas

OCTOBER 31, 2023

SOURCE] Social Media Involvement Newsjacking primarily occurs on social media platforms, where real-time conversations are in progress. By actively joining these dialogues, businesses can interact with their audience, initiate discussions, and enhance social media engagement and sharing.

Ethics 103

Ethics Trends Social Media SEO 103

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 63

Publicity Small Business Advertising Advertising 63

Maxim Behar

DECEMBER 16, 2021

In general, this year was super interesting in terms of marketing and sociology in Bulgaria. We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. We didn't have a good campaign. What does this tell us?

Google 52

Google Engineering Sports Comparison 52

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Television news and online sources have seen significant upticks against a trend of decline. The future of news is complicated. There are no easy answers.

Newspapers 103

Newspapers Print Local Television 103

Konnect Agency

JANUARY 19, 2021

Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted. The primary impact on marketers boils down to an ever-increased focus on ensuring all traditional awareness efforts funnel into some form of e-commerce. You’re not alone. So what does all of this mean?

Marketing 52

Marketing Mobile Social Media Comparison 52

NewsWhip

JANUARY 27, 2020

Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. Katherine is a Content Strategist working at the confluence of journalism + marketing. With the actual event happening Feb. Katherine Ellis.

Film 88

Film Media Television Journalism 88

Contently - Strategy

FEBRUARY 8, 2022

I promptly headed to the social media platform and stripped my profile of 99 percent of its data points. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it? Marketers shift their stance on targeted ads. percent of company revenue in 2021 from 11 percent in 2020.

Advertising 138

Advertising Advertising Privacy Apparel 138

Sword and the Script

AUGUST 6, 2019

That’s pretty good by current email marketing benchmarks where open rates range on average between 16-21% and CTRs come in between, barring anomalies, 2-3%. TrendKite has become the primary technology for the Cision media monitoring capability. There is little doubt Cision is the dominant player in the market today.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 96

Social Media Marketing Media Creativity 96

Mark My Words

JANUARY 14, 2021

’ But some social media observers questioned the couple’s decision to feature their son in their multi-million pound podcast, with one saying: ‘I hope others will join me in respecting the wishes of these people and decide not to invade their privacy by listening to it.’ I’m very happy, staying in I mean.

Privacy 60

Privacy Healthcare Instagram Banking 60