PR for Anyone

AUGUST 17, 2021

I want you to look at TikTok because that is one of the fastest growing social media platforms. It grew 800% from January 2018 to January 2020. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

Critical Mention

APRIL 28, 2020

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Online News + Print Results. 2020 NFL Draft: TV Results. 2020 NFL Draft: Radio Results . Share Tweet Share.

Radio 78

Radio Print Sports Media 78

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They do not read newspapers and magazines or watch traditional television. They don’t tune-in to “Good Morning America” or the 6 p.m.

Television 155

Television Instagram Consumer Newspapers 155

Onclusive

JUNE 17, 2020

Sponsored television programming and content marketing have been around for a long time and these strategies have evolved with the emergence of digital media. Given the increased emphasis on controlling the narrative, it’s no surprise that companies are turning toward owned media options more than ever before.

Strategy 273

Strategy Media Television Content Marketing 273

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. As of June 2022, the feature has reached 1.5 billion logged-in users.

Video 148

Video Brand Branding Instagram 148

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020.

Viral 70

Viral Radio Media Sports 70

Burrelles Fresh Ideas

OCTOBER 31, 2023

SOURCE] Social Media Involvement Newsjacking primarily occurs on social media platforms, where real-time conversations are in progress. By actively joining these dialogues, businesses can interact with their audience, initiate discussions, and enhance social media engagement and sharing.

Ethics 101

Ethics Trends Social Media SEO 101

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Netflix — which has more than 2 million subscribers in India — will spend $400 million on Indian content for 2019 and 2020. Think BIG about social platforms. In the Asia-Pacific region, social media is a powerful force and plays a vital role in consumers’ purchasing habits and decisions.

Mobile 156

Mobile Local Technology Trends 156

Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

PRSay

MAY 24, 2021

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 163

Nonprofit Local Journalism Newspapers 163

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. About Critical Mention.

YouTube 91

YouTube Radio Analytics Television 91

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Television news and online sources have seen significant upticks against a trend of decline.

Newspapers 103

Newspapers Print Local Television 103

Stephen Waddington

JULY 6, 2020

The Ofcom Online Nation report shows that in April 2020, during the height of the coronavirus lockdown, UK adults spent a daily average of four hours and two minutes online. We’re spending more time video calling, social media and streaming, but then you knew that already. It’s up on September last year but only by 30 minutes.

Report 130

Report Video Television Trends 130

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

Stephen Waddington

MAY 19, 2020

With everyone stuck at home we’ve seen a boom in big messaging and social networks. Radio, television and streaming are also holding up or growing. Our local BBC news programme and even the national idents are based on clips from social media. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

NewsWhip

JANUARY 27, 2020

Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. But since its first recorded use in 2015, which year actually drew the most criticism? . With the actual event happening Feb.

Film 88

Film Media Television Journalism 88

Burrelles Fresh Ideas

AUGUST 29, 2023

In 2020, the US Bureau of Labor Statistics reported a significant employment gap, with 17% of individuals with disabilities in the workforce compared to 61% of those without disabilities. That disparity needs to change! Pathways to inclusive brand marketing The pursuit of inclusive brand marketing is a journey paved with actionable steps.

Brand 89

Brand Branding Marketing Ethics 89

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 90

Social Media Marketing Media Creativity 90

Critical Mention

JANUARY 22, 2020

A record number of Critical Mention customers added to the platform as of January 2020. The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media.

Television 80

Television Radio Analytics YouTube 80

Bianchi Biz Blog

FEBRUARY 1, 2024

Integrate Traditional and Digital Approaches: Japan appreciates a balanced blend of traditional and digital media. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Mark My Words

DECEMBER 18, 2022

After the final, viewers praised Yassin on social media, calling him “the most natural successor” to Sir David Attenborough. He’s got something deeper which can be exploited within television, within social media and beyond that.” East and Vito Coppola were top of the leaderboard with 119 points.

Television 60

Television Training Social Media Study 60

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Television and radio’s quick ads made it fall from favor for a few decades. You post uplifting or funny or thoughtful memes on social media for them to like and share.

Publicity 64

Publicity Small Business Advertising Advertising 64

PRSay

JUNE 5, 2023

I get hit up all the time through my website and social media with appeals to bring the show to their neck of the woods. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. Bring it on!

Storytelling 60

Storytelling Tourism Travel Local 60

Mindful Marketing

AUGUST 27, 2022

In the mid-1990s, alcohol consumption in Japan averaged over 26 gallons per person — a number that by 2020 dropped by about a third. ” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media?

Advertising 82

Advertising Advertising Government Consumer 82

Sword and the Script

AUGUST 4, 2020

. >>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Below is the summary of news from the world of the PR technology vendors.

Media Relations 147

Media Relations Media Print Software 147

Critical Mention

MARCH 16, 2020

A post shared by Serena Williams (@serenawilliams) on Mar 9, 2020 at 12:17pm PDT. A post shared by LeBron James (@kingjames) on Feb 2, 2020 at 12:40pm PST. The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. View this post on Instagram. GatoradePartner.

Brand 87

Brand Branding Instagram YouTube 87

Communications Conversations

DECEMBER 5, 2019

These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. What’s the one thing more companies should be doing when it comes to Employer Branding–but aren’t–in 2020?

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Landis PR

APRIL 4, 2022

Towards the end of 2020, when COVID-19 vaccines were becoming available, LCI was able to offer up Dr. Matt Ashley , from LCI client Centre for Neuro Skills to the media. Graton Resort & Casino “Holiday Special Recipes” Food & Beverage Video Series that garnered widespread social media and influencer/blogger coverage.

Case Study 52

Case Study Television Video Travel 52

Stephen Waddington

APRIL 18, 2020

Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. It takes 21 days to form a habit.

Media 83

Media Crisis YouTube Television 83

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

Advertising 68

Advertising Advertising Privacy Facebook 68

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 1: Live your values.

Corporate 81

Corporate Crisis Management Crisis Government 81

PR in High Definition

NOVEMBER 29, 2021

Since it debuted on 17 September, our social media feeds have been dominated by Netflix’s South Korean offering – Squid Game. These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets.

Film 62

Film Travel Television Local 62

Beyond PR

FEBRUARY 13, 2018

trillion by 2020. population , spending more time with television, magazines and radio. The traditional media remains highly relevant in reaching African Americans. African American participation in social media has been spotlighted in recent years. The social capital of these influencers is impossible to overlook.

Television 72

Television Education Groups Community 72

Maxim Behar

NOVEMBER 23, 2020

Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Konnect Agency

JANUARY 19, 2021

Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted. A large percentage of mobile phone users (over 70%) will search for more information on their phone when they see a billboard or television ad. You’re not alone. So what does all of this mean? Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Mark My Words

FEBRUARY 15, 2021

She has gone on to become the most famous and successful GBBS winner to date, thanks to her many television appearances and prolific output of cookbooks, children’s books, and novels. In addition to her frequent television appearances, she’s written four children’s books, five cookbooks, three novels, and a memoir.

Television 60

Television Radio Travel Report 60

Konnect Agency

APRIL 6, 2021

Specifically, social media, and TikTok in particular, inspired many to try their hand at making bread, pasta dishes, waffles, and exploring ethnic recipes. It’s safe to say that 2020 was a pivotal year for streaming. If 2020 taught us anything, it’s that we have to be agile and ready for anything.

Travel 52

Travel Film Guidelines Consumer 52