Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling.

Brand 126

Brand Branding Storytelling Analytics 126

Onclusive

NOVEMBER 8, 2023

Crisis Communications There were some serious PR blunders in 2020. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. PR pros often review and edit when appropriate.

Training 195

Training Media Training Reputation Crisis Communications 195

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

Meeting 97

Meeting Journalism Employee Storytelling 97

Onclusive

AUGUST 9, 2021

There were some serious PR blunders in 2020. Multimedia Development & Visual Storytelling. Data Journalism. Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. Storytelling, Branding and Influencing. Now is the best time in history to be a storyteller.

Conference 136

Conference Film Storytelling System 136

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Although it wasn’t necessarily something he had planned all along, Doug admits that transitioning from a role in journalism to one behind-the-scenes in PR made perfect sense on his career journey. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 95

Survey Industry Leadership Study 95

NewsWhip

FEBRUARY 19, 2020

2020 isn’t off to the best start either. Most engaged stories covering diversity trainings in 2020. Katherine is a Content Strategist working at the confluence of journalism + marketing. Most engaged stories covering diversity trainings in 2019. Katherine Ellis. Email Katherine via katherine.ellis@newswhip.com.

Training 97

Training Brand Branding Fashion 97

NewsWhip

FEBRUARY 12, 2020

Ahead of 2020’s Oscars, there was a resurgence of the hashtag #OscarsSoWhite , but in the wake of the awards show, there were more stories about other social issues surrounding the nominations and final winners. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Film 78

Film Fashion Journalism Storytelling 78

Ishmael's Corner

APRIL 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post A Human Touch in PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Matthew Medlin, Account Coordinator Science and art. But glances can be deceptive.

Storytelling 147

Storytelling Communications Publicity Survey 147

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. What’s the one thing more companies should be doing when it comes to Employer Branding–but aren’t–in 2020? But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

NewsWhip

JULY 29, 2020

To identify these publishers, we looked at the top publishers in English overall for Q2 of 2020, and used that to identify the ten most engaged local publishers. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. The top local U.S. publishers .

Local 88

Local Comparison Trends Television 88

The Hoffman Agency

AUGUST 10, 2021

I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. By Reanna Griffith, Intern.

Journalism 36

Journalism Internal International Agency 36

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. Embrace storytelling. The rise of “good news journalism” presents another opportunity for media outreach. The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Here we are almost two years later. What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Waxing UnLyrical

DECEMBER 28, 2019

My three words are still my roadmap for 2020. I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. Three New Year’s resolutions to help you start 2020 off on a really strong Social PR note. So there you have it.

Exercises 62

Exercises Measurement Enterprise Technology 62

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

OnePitch

APRIL 14, 2022

There are a few that stand out, but what’s top of mind is a pitch from 2020 that was a result of a survey we conducted for a healthIT client all about patients and telehealth – what consumers like about telehealth, if they wanted their healthcare provider to utilize telehealth moving forward, etc. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Keep an eye on their webinar announcement for registration details.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Wishing you a safe and happy holiday season.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

FEBRUARY 6, 2020

Entering 2020, there were 800,000 active podcasts. Where to start: 224: 8 Big Content Marketing Predictions for 2020. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”. It’s the golden age of podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

NewsWhip

JANUARY 27, 2020

The hashtag resurfaced this year after coverage of ahead of the 2020 Oscars began circling and once again, there was little diversity represented among nominations. Katherine is a Content Strategist working at the confluence of journalism + marketing. With the actual event happening Feb. Katherine Ellis.

Film 88

Film Media Television Journalism 88

NewsWhip

DECEMBER 5, 2019

Lisa Palmer will become CEO of Regency Centers Corporation on January 1, 2020. Kristin Peck will become CEO of Zoetis on January 1, 2020. on February 11, 2020. Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Mooney will retire as CEO of KeyBank on May 1, 2020. Jennifer M.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. The PRCA Census for 2020 showed 12% non White professionals in the industry. Code § 230 - Protection for private blocking and screening of offensive material , Cornell Law School, Accessed 14 March 2020. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Sword and the Script

MARCH 3, 2020

The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. A range of views that includes three PR tech vendors.

Pitching 78

Pitching Instagram Survey Data 78

NewsWhip

JANUARY 16, 2020

As we head into 2020 and an election year, we expect to see a lot more political coverage in the round up next year, but hopefully also maintain the trend of good news sprinkled throughout. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Web 103

Web Local Journalism Storytelling 103

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

million fake accounts between October and December 2020. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. Home comnforts and office politics The proportion of people working from home due to COVID-19 doubled in 2020 although it remains a minority. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128