Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. Top challenges in internal communications. Read more: Global State of Internal Communications 2021 by Contact Monkey.

Creativity 96

Creativity Study Ethics Publicity 96

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms. It’s a group created by Hard Numbers’ founder Daryl Sparey.

Agency 117

Agency SEO Groups Energy 117

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service broadcasting is failing to pick up the shortfall. Here are the headlines. Happy New Year.

Government 103

Government Education Print Ethics 103

Barokas

DECEMBER 19, 2019

The study also claimed the landscape is becoming more fragmented across topics, tiers and formats, and contributions to blogs, trade publications and other non-mass audience outlets increased by 26 percent. This year, internal communications will get more love and attention, with the goal of establishing a consistent message among employees.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Michelle Garrett , PR consultant, Garrett Public Relations.

Survey 130

Survey Communications Measurement Internal 130

Stephen Waddington

NOVEMBER 13, 2019

If the PR industry measured its work properly it would be able to charge more and pay better. Talent remains the number one challenge for the public relations industry. This is the headline from the ICCO World PR Report 2020. Its report provides an international perspective on the challenges facing the PR business.

Measurement 61

Measurement Survey Industry Report 61

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. Four options here (the limit).

Report 118

Report Publicity Survey B2B 118

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 71

Crisis Government Social Media Reputation 71

MaccaPR

OCTOBER 29, 2019

As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. We start to ask, “What strategies worked this year?” Data isn’t new.

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

JANUARY 9, 2024

In 2020, the company quietly went IPO raising $400 million. PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). Staffbase has started a podcast dedicated to internal comms. Mark was 68.

Brand 149

Brand Branding Reddit Pitching 149

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 62

Crisis Government Social Media Reputation 62

PRSay

OCTOBER 22, 2021

In February 2020, as the coronavirus raced toward pandemic proportions, Delta Air Lines made the difficult decision to suspend its flights to China, where the outbreak had originated. Internal messages repurposed for news media. We hosted 43 town halls between March 2020 and the end of the year,” Shea said.

Crisis 78

Crisis Airlines Travel Internal 78

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JUNE 30, 2021

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Blog: What is PR?

Survey 120

Survey Communications Ethics Measurement 120

Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

NewsWhip

JULY 21, 2021

After a whirlwind year of preparations following last year’s postponement, the 2020 Tokyo Olympics are finally here. . With that in mind, here’s the data on levels of public and media interest since June 13th: Engagement has stayed consistent throughout the month, with media interest peaking slightly earlier than public interest.

Advertising 88

Advertising Advertising Measurement Sports 88

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. It’s expected to reach $20 billion by the year 2020. And as PR budgets have increased, the day-to-day practice of public relations has changed. Everything is measurable and measured. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. 23% said measurement / ROI. Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote.

Communications 164

Communications Survey Education Leadership 164

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. In addition, Notified told me they expect to add a traditional media database as another option sometime in early 2020. Notified says some customers use this for internal communications too.

Software 115

Software Tools Publicity System 115

Sword and the Script

DECEMBER 5, 2023

is set to join a wave of other Canadian tech companies that went public during the pandemic, have seen their stock prices fall and fail to recover amid the tech downturn, and elected to go private once more,” according to reporting by Betakit , which covers Canadian tech startups. Shareholders will receive $6.05 With the buyout, Q4 Inc.

Software 132

Software Reddit Technology B2B 132

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 111

Media Relations Media Survey Pitching 111

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes. We’ve some indication of what’s to come.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. Here’s this month’s PR tech sum. in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Reputation Us

DECEMBER 2, 2021

Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value. Those companies where reputation is especially important to the board are public companies and those with a multinational focus. Obliviousness is not without its costs.

Reputation 88

Reputation Crisis Government Corporate 88

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. It’s long-time editor Richard Carufel , is still running the publication today. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. emphasis mine ].

Government 138

Government Survey Ethics Media 138

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Waxing UnLyrical

JANUARY 15, 2020

I thought I’d have broken blogging ground for 2020 by now. I was disappointed in seeing such a beautiful creation mangled, but it was, after all, a sandcastle on a public beach. For Social PR, this means: whether it’s in terms of reputation (how are you measuring this?), Ground, unbroken.

Strategy 101

Strategy Measurement Financial Analytics 101

The Hoffman Agency

NOVEMBER 16, 2020

By Avni Gupta, Intern. Moving things around in my room, trying different settings, taking measurements, and finding the perfect home office desk – this is how I started my post-grad, professional life. After taking a couple of public relations (PR) courses over the summer, I had a fresh perspective. Taking Measurements.

Skype 69

Skype Travel Measurement Internal 69

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Solo PR Pro

DECEMBER 22, 2020

The largest group for PR pros nationally, the Public Relations Society of America (PRSA) has 110 chapters and more than 30,000 professional and student members. Through its Spring conference, additional events and community resources, it has connected senior public relations counselors for more than 50 years. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

5W PR

DECEMBER 18, 2018

But for those companies who may be faced with a situation where the public conversation is not a fair representation of what’s taken place, they have a serious challenge ahead of them. There will be no shortage of wedge issues drawn along party lines in the lead–up to the 2020 election.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

Internal 52

Internal International Strategy Communications 52