Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. That’s why content marketing needs PR. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Critical Mention

FEBRUARY 4, 2020

Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. That’s why we decided to help you navigate the marketplace with our favorite martechs from 2020. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Onclusive

JUNE 24, 2020

So while there is certainly unique value to earned media coverage in a highly reputable publication, content marketing makes a dramatic impact because you can surround the reader with comprehensive brand messaging. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

DECEMBER 28, 2021

The total count of posts published is down from 86 in 2020. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities….

Blogging 135

Blogging Software Google Content Marketing 135

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Marketing be nimble. Predictability is dead – 2020 killed it. This creates renewed opportunities for marketers who communicate via podcasts. Marketing PSTD. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share.

Radio 101

Radio Media Television Social Media 101

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. More people will practice this as an art form in 2020 and consciously include it in their video creation.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. 16% on marketing analytics. of revenue to 10.5%

Marketing 65

Marketing Survey Study B2B 65

ImPRessions - Crenshaw Communications

MAY 20, 2020

For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Entering 2020, there were 800,000 active podcasts. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stephen Waddington

NOVEMBER 26, 2020

Platforms include Google Docs (office and messaging), Hubspot (content marketing and pipeline development), and Prowly (influencer relations and press office). Point solutions are typically created by entrepreneurs to address an opportunity in the market.

Tools 175

Tools How To Agency SEO 175

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?

B2B 149

B2B Study Blogging Marketing 149

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. PR technology. click any image for higher resolution) 4.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Stephen Waddington

JANUARY 27, 2021

In April 2020 it dropped by four-fifths and picked up as restrictions eased during the summer. According to the ONS recruitment recovery in the UK economy slowed in October to December 2020, with an estimated quarterly increase of 81,000 vacancies to 578,000. Hiring has previously been impacted by lockdowns.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.

Trends 130

Trends LinkedIn Video B2B 130

Sword and the Script

OCTOBER 3, 2020

B2B trade shows won’t recover for years Live events like tradeshows and conferences have traditionally ranked as one of the top sources of leads , but that all but dissolved in 2020. trade show market will be cut in size by almost two-thirds this year.” Try our services.

Trade Shows 106

Trade Shows B2B Marketing Conference 106

Sword and the Script

FEBRUARY 15, 2020

The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. The company hired a professional research firm and polled 1,000 marketers to draw its conclusions. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making. Wordsmith does a similar job for content marketing.

Tools 100

Tools Analysis Technology Internal 100

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 2) The marketing budget as a percentage of revenue. Most (59%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

OCTOBER 20, 2020

141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? It’s an older technology but I still find it useful. Should the Public Relations Report to the CEO or CMO? PR Measurement: How is Communications Proving Value?

Resources 119

Resources Publicity Reddit Interviews 119

Solo PR Pro

DECEMBER 22, 2020

In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer! Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. More than a proactive partner: an extension of your marketing and PR team.

Software 85

Software Case Study Pitching Technology 85

Karen Freberg

JUNE 6, 2022

But, this was my very first one since February 2020. As everyone knows, I love my technology, but there is nothing like in person experiences and meet ups. NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event.

Conference 72

Conference Construction Travel Meeting 72

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. Any score above the mean of 0.5

Digital PR 132

Digital PR Content Marketing Twitter Industry 132

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. I also welcome new competition to the market because we need it. Here’s a roundup of other news and links from the world of PR technology. PR tech news mentions.

Software 119

Software Case Study Advertising Advertising 119

PR 20/20

FEBRUARY 3, 2020

And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI and related technologies can vastly simplify your blogging efforts. In some cases, AI can even write blog content for you. Maximize content marketing ROI.

Blogging 73

Blogging How To Engineering Tools 73

Burrelles Fresh Ideas

APRIL 2, 2024

While overall trust in the media reached its lowest depth in 2020, it is now rebounding. Print media is the most trusted source of news in the world at 58% (vs. online at 35%) and the gap is likely to expand as AI-generated misinformation and disinformation is spreading online.

Media 102

Media Radio Print Newspapers 102