PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 180

Reputation Privacy Banking Ethics 180

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. Some major publications have already begun doing so.

Policies 310

Policies Study Leadership Consumer 310

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020.

B2B 405

B2B Social Media Media Instagram 405

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. Do sales and senior leadership embrace and support marketing’s vision and plans? This is because of the increasing popularity and credibility of video, where thought should be given to displaying more video in 2020.

Marketing 78

Marketing Comparison Video Survey 78

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service broadcasting is failing to pick up the shortfall. Here are the headlines. Happy New Year.

Government 103

Government Education Print Ethics 103

Stern + Associates

NOVEMBER 13, 2023

Obviously, companies cannot and perhaps should not take a public stance on every issue. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 116

Trends Communications Conference Leadership 116

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 151

Trends Nonprofit Consumer Newspapers 151

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. Yet the need here is not mere public relations messaging, but leadership and action.

Leadership 156

Leadership Corporate Energy Government 156

PRSay

OCTOBER 1, 2020

A profession has a responsibility to engage in public service — especially in times of crisis. The year 2020 has rightly been called an annus miserabilis , Latin for “a miserable year.”. Providing information to help people vote is another public-service responsibility. It is not incidental to PRSA’s mission that the Paul M.

Nonprofit 107

Nonprofit Publicity Government Policies 107

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. Among them, do brands have a responsibility to develop a public political strategy? In addition, 57% of consumers surveyed say they are more loyal to brands that commit to addressing social inequities.

Brand 135

Brand Branding Nonprofit Government 135

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 168

Publicity Handbook Ethics Study 168

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

Conference 299

Conference B2B Meeting Fashion 299

5W PR

APRIL 29, 2020

Those strategies include everything from direct mail and public relations to social media and digital. It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization.

Strategy 97

Strategy Communications Advertising Advertising 97

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. And it’s 2020, so I get a pass on cussing. I’ve written often about the evolution of PR here. It doesn’t mean anything. Comments from our Team.

Leadership 282

Leadership Social Media Trends Facebook 282

Stephen Waddington

SEPTEMBER 29, 2021

That data is from the 2020 PRCA Census. It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Why is the public relations industry not representative of the organisations or the public that it serves?

Industry 153

Industry Publicity Agency Community 153

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

Marketing 65

Marketing Survey Study B2B 65

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

PRSay

SEPTEMBER 8, 2020

28 during PRSA’s virtual annual conference — “ Strategic Communications: Navigating a World Disrupted ” — Jankowicz discussed the differences between disinformation and misinformation, how PR professionals can credibly communicate complex issues to the public and why we should all be wary of information that manipulates our emotions.

Communications 159

Communications Government Viral Radio 159

PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. A combination of understanding, relationship-building and sensitivity to the challenges of a journalist’s life can go a long way, especially in 2020.

Journalism 211

Journalism Report Interviews Meeting 211

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

DECEMBER 22, 2021

In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore. The album that followed, reputation , showed she was moving beyond the public feud with Kim Kardashian and Kanye West that had surrounded her the year before. Will consumers remain loyal or take their business elsewhere?

Communications 147

Communications Film Radio Reputation 147

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. This was up from 50% in 2020.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. The Trust Edge Leadership research shows that people trust clarity; they distrust ambiguous or overly complex messaging.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Michelle Garrett | Garrett Public Relations. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. Agency initiatives and new roles appear daily in industry publications. This is the carbon bandwagon. We have two choices.

Government 131

Government System Crisis Corporate 131

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. But B2B influencer marketing works completely differently.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 155

Television Instagram Consumer Newspapers 155

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. It’s expected to reach $20 billion by the year 2020. And as PR budgets have increased, the day-to-day practice of public relations has changed. Thought leadership isn’t just for B2B brands. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Ethical Voices

OCTOBER 16, 2023

I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. I think we all do as public relations professionals, and that just how easy it is to spread misinformation and how quickly that can spread.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Keep an eye on their webinar announcement for registration details.

Survey 117

Survey Measurement Public Affairs Storytelling 117

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 170

Community Brand Branding Advertising 170

Sword and the Script

MAY 18, 2021

30% said, “new technologies that are helping businesses and consumers.”. 29% said, “more research-based, thought leadership content covering topical issues.”. In a previous post , I briefly mentioned an analysis of 650,000 pitches , sent between March 2020 until March 2021, by the PR tech startup Propel. TechCrunch 85%.

Study 165

Study Communications Survey Pitching 165

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88