Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades.

Crisis 62

Crisis Government Social Media Reputation 62

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

DECEMBER 22, 2021

In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore. Remember that you can always rebuild your reputation. The album that followed, reputation , showed she was moving beyond the public feud with Kim Kardashian and Kanye West that had surrounded her the year before.

Communications 148

Communications Film Radio Reputation 148

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. percent contraction in global GDP in 2020 due to the pandemic. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. World Bank forecasts a 5.2 billion in 2019 to USD 22.3 billion by 2024.

Brand 135

Brand Branding How To Radio 135

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. This was up from 50% in 2020.”. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Ethical Voices

OCTOBER 16, 2023

I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. Can we do it with numbers?”

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020.

Media 106

Media SEO Analytics Analysis 106

PR in High Definition

JANUARY 26, 2022

Although, that light is not the ‘normal’ pace of business as we experienced it pre-2020, nor should it be. We should celebrate the developments that have come out of this difficult period, taking what we have learned from a moment of crisis to put our best foot forward for our campaigns in 2022. Investing in sustainable climate action.

Guidelines 62

Guidelines Employee Social Media Reputation 62

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. In today’s world, being prepared with a comprehensive crisis plan is no longer enough. Controversial statements.

Reputation 180

Reputation Privacy Banking Ethics 180

Contently - Strategy

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” Paid ads and content marketing have inverse reputations. It’s the status quo.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Most infamously this year was the fall of the once beloved writer, J.K.

Trends 71

Trends Reputation Course Media Relations 71

PR in High Definition

NOVEMBER 29, 2021

Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries. These errors are not only embarrassing but can cause deep harm to a business’ relationship with the people of that region and affect your global reputation.

Film 62

Film Travel Television Local 62

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK. BAD REPUTATION EXAMPLE. –Joan Jett.

Reputation 88

Reputation Financial Telecommunications Employee 88

PR Fuel

JANUARY 15, 2021

2020 was a tough year for most of us, but it also helped birth many new businesses. It can also defend your brand’s reputation during a crisis. You can discuss why the product matters and why consumers should buy it. Where can consumers buy the product and how much does it cost? Keep your sentences short.

Writing 59

Writing Product Launch Examples Consumer 59

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.

Reputation 78

Reputation Financial Telecommunications Employee 78

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. On the global stage many, if not all, African countries still face huge reputation challenges which are largely a legacy of the old war-torn, politically corrupt Africa of the past. 80% own mobile phones. In terms of practice areas it is even broader.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. 2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

JULY 26, 2021

Still, I think that some colleagues realized that the demand is changing in 2020 - people are looking for an alternative to all-inclusive tourism and want more extra services, more trips, healthier food and lifestyle, want to visit spas and have contact with the locals, buy healthy, local goods - this worked pretty well actually.

Tourism 52

Tourism Hotels Brand Branding 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 157

Publicity Social Media Report Fashion 157

5W PR

JUNE 6, 2022

Consumer Focus. One of the biggest trends in 2020 in terms of public relations is a change from focusing on the company releasing its latest products or services, to focusing on its customers and their specific needs and pain points.

Trends 88

Trends Data SEO Consumer 88

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. How can we develop tech that improves choice and builds trust among the customers we serve? Preparing for a More Inclusive Post-Pandemic Economy.

Leadership 62

Leadership Policies Engineering Technology 62

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. If companies do not incorporate these new values, they will have to prepare to face a crisis. Like 2020 and 2021, 2022 will be a year of great uncertainty. Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website.

Trends 52

Trends Trade Shows Agency Communications 52

Stephen Waddington

SEPTEMBER 29, 2021

That data is from the 2020 PRCA Census. But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. Whether that will contribute to the reputation or sales for your organisation is another thing entirely. Why is PRWeek bi-monthly?

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 168

Marketing Employee Content Marketing Training 168