ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. We’ve also expanded on these trends in more detail at the end of this blog post. Digital Detox.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. We’ve also expanded on these trends in more detail at the end of this blog post. Digital Detox.

Social Media 62

Social Media Trends Media Instagram 62

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

Social Media 65

Social Media Strategy YouTube Analytics 65

Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. Here are some trends I saw from the Super Bowl. It’s all about the data. so of course I had to laugh at this.

Social Media 104

Social Media Trends Media Reddit 104

Stephen Waddington

MAY 19, 2020

The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Sneeze guards top the list. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy.

LinkedIn 62

LinkedIn Video Social Media Film 62

Onclusive

AUGUST 9, 2021

Crisis Communications. There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Social Media & Community Management. Trend Spotting. Reputation Management.

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Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The order of precedents of these methods is very similar to the last time this question was asked in 2020.

Survey 137

Survey Communications Measurement Internal 137

PRSay

MAY 24, 2021

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial.

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Nonprofit Local Journalism Newspapers 174

ImPRessions - Crenshaw Communications

MAY 25, 2023

Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. Also, Substack does feature some large and active communities and discussion threads that let readers interact with creators and with one another. politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

Prohibition

DECEMBER 17, 2020

We’ve taken a look at some of the Christmas adverts that have been released for 2020 and have been a big hit on social media. It highlights the trials and setbacks she has faced throughout the year, but shows that her determination, positive attitude and support from her community and family allows her to achieve her goal.

Video 62

Video Social Media Creativity Community 62

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

Offleash

NOVEMBER 1, 2023

Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. We’ve always been set up for hybrid work, having agency leaders and team members who were working remotely, so when the pandemic hit in 2020 our move to fully work-from-home was seamless.

Skype 122

Skype LinkedIn Media Training Agency 122

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020.

Media 106

Media SEO Analytics Analysis 106

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020.

Trends 77

Trends Marketing Real Estate Public Affairs 77

PRSay

DECEMBER 10, 2020

In 2020, across the pond here in the United States, people needed to be heard, seen and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense and volatile election year. Keep calm and communicate on! There’s been a change. Some… shift in values.”. Morgan’s Queen Elizabeth was right.

Communications 158

Communications Nonprofit Employee Film 158

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

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Reddit Viral Community Local 117

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction.

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Marketing Content Marketing Social Media Employee 215

Communications Conversations

JUNE 2, 2021

People are “engaging”–but they’re doing it privately with friends and colleagues via text and private communities. And, I bet that trend continues. #2 ” I’ve done a number of audits for bigger companies in 2020 and 2021. Meanwhile, public-facing engagement levels are down somewhat.

Social Media 151

Social Media Marketing Media System 151

Wadds Inc.

NOVEMBER 3, 2022

Junior talent displaced by COVID-19 in 2020 has led to a shortage of talent with two-three years of experience. Manchester is the second largest community in the UK with 3,000 people employed in the industry. The overall issues in the economy in terms of a slowdown are evidence. London accounts for 43,000 of practitioners.

LinkedIn 98

LinkedIn Data Analysis Industry 98

NewsWhip

FEBRUARY 19, 2020

It seems that these efforts are covered in the media when things go horribly wrong or are counterproductive in the very communities they’re trying to reach. 2020 isn’t off to the best start either. Most engaged stories covering diversity trainings in 2020. Most engaged stories covering diversity trainings in 2019.

Training 97

Training Brand Branding Fashion 97

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

” 2020 Brings A Leadership Test. The corporate responsibility trend peaked this year when 200 major companies signed on to the Business Roundtable statement supporting “stakeholder value.” They’re also answering to a customer base and workforce that want sensible action to protect communities.

Leadership 156

Leadership Corporate Energy Government 156

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities.

Groups 68

Groups Brand Branding Facebook 68

Konnect Agency

OCTOBER 7, 2021

A recent study by Statista showed that typically social media users browsed their social channels for an average of 145 minutes per day in 2020. That focus allows them to be on top of trending topics, and algorithm changes. That’s 145+ opportunities to connect with your customer daily— but how? Maximize Resources for Your Budget.

Social Media 59

Social Media Agency Media Community 59

Karen Freberg

AUGUST 9, 2020

How to phrase a key trend we are seeing right now happening in the industry, but doing so in a thoughtful, yet direct, manner. This is not only going to be an issue for 2020, but for the next few years I am afraid. Blinders are on to emerging communities in the field. This is the culture and mission of the #SMprofs community.

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Conference Education Groups Community 96

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. 2020 was the year we embrace the Internet.

Small Business 213

Small Business Fashion Groups Local 213

Landis PR

MARCH 29, 2021

Landis Communications Inc.’s What types of stories, trends or issues are on your radar now? and introduced them and their work to the community. and introduced them and their work to the community. It’s always so special to recognize someone and then see other community members reach out to them as well.

Meeting 96

Meeting Media Local Interviews 96

PRSay

OCTOBER 17, 2022

It was during the 2020 election. On TikTok, there is a trend with this song about corn. I’m hoping that [our message] will resonate beyond Florida and our community here in Collier County. In 2021, we started noticing election misinformation starting to spiral out of control here in our local community.

Communications 185

Communications Video Social Media Facebook 185

Communications Conversations

SEPTEMBER 15, 2020

Trend-setters –and again, not just social media trend setters. So, here’s my take at the 22 most influential people in our industry in 2020: Decision-makers. Anna Lovely, vice president-global communications, Cargill. Trend-setters. In 2020, while most of us work virtually, that’s changed a bit.

Agency 78

Agency Trends Social Media Local 78

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event). More than 4,400 exhibitors in 2020 attracted reporters from all over the world.

Automotive 91

Automotive Interviews Technology Mobile 91

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Community building (27%). In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Pattern identification and strategy (16%). Strategic planning (42%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

JUNE 4, 2022

He’s really done wonderful service for the communications field and has built a 6,000-person strong community in the process. Nearly two decades later, Ned and I would team up to survey his subscribers for the annual JOTW Communications survey. Now in its fifth year, the survey is open to respondents.

Survey 78

Survey Public Affairs Government Community 78

Communications Conversations

AUGUST 11, 2020

He says “… follow relevant LinkedIn hashtags to keep track of trends and developments in your area of expertise.” I thought I’d ask my LinkedIn community that exact question. I like to keep tabs on these hashtags to stay on top of the latest trends and news in social media marketing. ” Really?

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200