Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. Prohibition’s social media trends in more detail.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. Prohibition’s social media trends in more detail.

Social Media 62

Social Media Trends Media Instagram 62

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Karen Freberg

DECEMBER 18, 2019

Can you believe 2020 is going to be here in just a few days?! This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. What am I doing for 2020?

Social Media 52

Social Media Media Video Course 52

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Just 7% say they are unlikely to use it; Top social channels for PR. So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Deirdre Breakenridge

JANUARY 18, 2022

Back in 2014, I made a comment on Facebook about the movie Dear White People. I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. No, not in any major way.

Blogging 239

Blogging Ethics Social Media Privacy 239

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Like all social media networks, the platform is always updating to become more innovative, efficient and easier to manage.

LinkedIn 62

LinkedIn Video Social Media Film 62

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches!

Trends 165

Trends Nonprofit Consumer Newspapers 165

Stephen Waddington

JULY 3, 2022

Oltarzhevskyi was critical of social media platforms. Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The study was undertaken manually.

Communications 129

Communications Software Internal International 129

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. On Twitter , she helps Edwards communicate clearly about voting. It was during the 2020 election. Come and learn about our process.

Communications 183

Communications Video Social Media Facebook 183

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Media: owned, big social and influencers The organisations that have invested in their own media have been able to use it throughout the crisis to communicate with staff and stakeholders.

Crisis 151

Crisis Government Energy Community 151

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Brands Taking a Stand on Social. Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community.

Analysis 144

Analysis Tools Software SMB 144

Stephen Waddington

APRIL 14, 2020

The huge surge in traffic to social media and messaging site is an added slap in the face for beleaguered news publishers. In the first month of the crisis Facebook reported an increase of 50% in usage of its services. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media.

Print 102

Print Newspapers Crisis Local 102

Karen Freberg

OCTOBER 20, 2019

I was presenting at the Social Media Strategies Summit. This is pretty cool since most academic conferences (except for a few in PR) really focus just on the research / theory side of things, so it is refreshing to know what professionals, brands, and practitioners are doing in social media. Why was I in NYC?

Social Media 42

Social Media Industry Strategy Conference 42

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Garland Stansell, APR, PRSA’s 2020 chair. (As of March 6, the Centers for Disease Control and Prevention reported 12 virus-related deaths in the United States.)

Communications 212

Communications Employee Crisis Policies 212

Communications Conversations

JANUARY 23, 2020

Not in 2020. I typically cite three big reasons for rejecting the notion that we need a “hash tag strategy”: 1 – It’s not how people use social media. It’s just not the way people use social media channels. And, it builds COMMUNITY. .” Not really. Not really.

Strategy 132

Strategy Sports Instagram Conference 132

5W PR

NOVEMBER 7, 2019

With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

NewsWhip

JULY 21, 2020

People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. Another partner, NewsGuard, provides the site ratings, with Media Bias/Fact Check ratings used for sites that are not rated by NewsGuard. on February 18.

System 78

System Facebook Twitter Software 78

Landis PR

OCTOBER 11, 2021

To reach a large, diverse audience of attendees and promote the event and its safety messaging, LCI and Velodyne created content for various channels, including the company website and messages for all social media channels (LinkedIn, Twitter, Facebook). How to Plan a Successful Large-Scale Event, No Stress SocialTables.com.

Local 98

Local Newspapers Sports Video 98

Wadds Inc.

JULY 3, 2022

Oltarzhevskyi was critical of social media platforms. Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The study was undertaken manually.

Communications 59

Communications Software Internal International 59

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. He also sold ‘Birds Aren’t Real’ merchandise and created a significant social media presence for the group, which continues. How Real is your Reputation? Your staff?

Reputation 78

Reputation Government Film Viral 78

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. times Klear’s revenue in 2020. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Mention examines peer influence in Facebook Groups for PR. “A

Tools 100

Tools Survey Pitching Analytics 100

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. The Crisis Information Gap.

Crisis 158

Crisis Reddit Reputation Tools 158

Communications Conversations

AUGUST 11, 2020

But a recent Social Media Examiner article got me thinking about hash tags again. I thought I’d ask my LinkedIn community that exact question. I like to keep tabs on these hashtags to stay on top of the latest trends and news in social media marketing. No one should be surprised by that claim in 2020.

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 149

Media Relations Media Print Software 149

Karen Freberg

AUGUST 9, 2020

In my research and sessions, I have tried to do this over the years to incorporate this by inviting guest speakers (this year we had a chance to bring in Facebook for the very first time to the conference on our panel for the Facebook Educators Portal) and there are others who have done the same in their own fields. That’s A LOT.

Conference 96

Conference Education Groups Community 96

Waxing UnLyrical

APRIL 9, 2020

Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I’ve been working virtually, at least in part, since 2006. Less is more.

How To 133

How To Facebook Energy Training 133

Stephen Waddington

APRIL 18, 2020

Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. It takes 21 days to form a habit.

Media 83

Media Crisis YouTube Television 83

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. That’s up considerably from the 50 customers it announced in at the end of 2020. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We

Software 89

Software Pitching Measurement Enterprise 89