Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. That disparity needs to change! The power of representation in marketing cannot be overstated.

Brand 89

Brand Branding Marketing Ethics 89

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 100

Tools Survey Pitching Analytics 100

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. Download this PR Measurement Guide. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Communications Conversations

APRIL 1, 2021

Outside of that, though, the foundational principles of communication are the same, regardless of your industry. Ensure you know your audience, communicate with clarity, and measure your success. You earned two certifications in 2020–Strategic Communications Management Professional and Prosci Certified Change Practitioner.

Financial 148

Financial LinkedIn Groups Sports 148

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Further the transactions create buzz and coverage.

SEO 132

SEO Content Marketing Marketing Software 132

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. PR measurement.

Software 78

Software Case Study Technology Tools 78

PR in High Definition

JANUARY 26, 2021

Those reputations are built on views from others – customers, partners, the media, employees or candidates, stakeholders, even Alexa and Google Nest. If you cannot offer monetary prizes for employee polls, how about randomly selecting someone from those taking part to finish early on a Friday or start later on the Monday?

Reputation 90

Reputation Creativity Employee Resources 90

Stephen Waddington

SEPTEMBER 29, 2020

I stand by the prediction I made some months ago, that by the end of 2020, the industry will be 20% smaller in cash terms, and 10% smaller in terms of headcount. say they have employees experiencing long-tail COVID-19. But thankfully, our worst fears at the beginning of this crisis have proved to be groundless.,” said Ingham. “I

Industry 146

Industry Crisis Government Survey 146

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s a former colleague and friend and currently heads communications for the Auto Care Association. She’s my guest on this first edition of the Off Script Q&A series of 2020. employees in the U.S. – Have you ever heard of telematics? Telematics is data collection.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. The top 11 crises of 2020. 10 Crisis Communication Tips Every Business Needs.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 192

Writing Communications Marketing B2B 192

Wadds Inc.

MARCH 29, 2024

If you’ve never experienced preparing a business to float on a stock exchange or introducing a new CEO, communicating a merger/acquisition/restructure, the pressure is on. In all these scenarios, internal communicators are expected to know what to do, how to do it and advise the rest of the organisation.

Internal 52

Internal International Strategy Communications 52

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs).

Training 72

Training How To Course Software 72

Sword and the Script

AUGUST 9, 2022

Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. 3) lack of employee experience (25%). Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. 13% not enough budget.

Communications 149

Communications Survey Employee Measurement 149

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. 3) lack of employee experience (25%). Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022.

B2B 116

B2B Marketing Survey Software 116

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families. .”

Viral 75

Viral Marketing Retail Transportation 75

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams.

Pitching 78

Pitching Instagram Survey Data 78

Mindful Marketing

JUNE 4, 2022

Although the Twitter feedback above is enlightening, social media responses often prioritize ‘quick and pithy’ over ‘thoughtful and measured.’ On one hand, in June 2020, the company pledged $100 million over five years to address racial disparities in the U.S. Is the company adding value?

Film 65

Film Retail Comparison Nonprofit 65

Sword and the Script

MARCH 1, 2022

Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. years, having joined in September of 2020. In 2021, the company says it added 65 new employees bringing its total to 150. Notified adds coverage books. Muck Racks new comms director.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Konnect Agency

MAY 15, 2020

based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. The app (previously Bytedance) has grown steadily after acquiring its U.S.-based based rival Musical.ly in November 2017. According to the U.S.-

Viral 52

Viral Video Social Media Creativity 52

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. million fake accounts between October and December 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Efficient marketing execution and measurement. Predictability is dead – 2020 killed it. This creates renewed opportunities for marketers who communicate via podcasts. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168