Reputation Us

FEBRUARY 21, 2023

But content also includes your press releases, corporate communications and annual report. A 2020 report by the Content Marketing Institute (CMI) notes the top strategic goals that businesses achieve through content marketing are creating brand awareness (84%); educating their audience (75%) and building credibility and trust (65%).

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 182

Reputation Privacy Banking Ethics 182

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Barokas

JANUARY 15, 2020

The foundation of good communication, a building block of any successful relationship. This happens in corporate messaging all the time. A concise, relatable brand message is the cornerstone of strategic communications. The more disjointed the message, the more distanced you become from market leadership and a strong reputation.

Communications 78

Communications Groups Analysis Engineering 78

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? Should corporate leaders share their own beliefs? Should businesses address these movements?

System 158

System Community Social Media Employee 158

Stephen Waddington

SEPTEMBER 16, 2021

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. The Secret Behind Successful Corporate Transformations was written by Paul A.

Internal 92

Internal International Communications Employee 92

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. When asked, “Why?”

Survey 137

Survey Communications Measurement Internal 137

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. Corporate America can also stand up for objective truth.

Corporate 338

Corporate Policies Groups Public Affairs 338

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. Yet the need here is not mere public relations messaging, but leadership and action. ” 2020 Brings A Leadership Test.

Leadership 156

Leadership Corporate Energy Government 156

Doctor Spin

JANUARY 13, 2023

In 2020, I argued that influencer-started businesses would emerge as real threats to traditional businesses. The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. Influencer-started businesses are rising—by popular demand. Was I wrong? 4 Feed (film).

Leadership 52

Leadership Wikipedia Film Case Study 52

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The audience.

Internal 188

Internal International Data Communications 188

PRSay

MARCH 6, 2020

Garland Stansell, APR, PRSA’s 2020 chair. For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. In addition, communicators must be prepared for the ongoing breaking-news cycle. Being proactive.

Communications 212

Communications Employee Crisis Policies 212

ImPRessions - Crenshaw Communications

APRIL 1, 2021

Pretty impressive for an app that started only a year ago in March of 2020. ” Clubhouse can drive PR thought leadership potential for PR. For B2B tech clients in particular, thought leadership drives the right kind of visibility and is a big part of many successful PR campaigns. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

PRSay

DECEMBER 10, 2020

In 2020, across the pond here in the United States, people needed to be heard, seen and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense and volatile election year. To find out, internal communicators should become reporters within their organizations. There’s been a change.

Communications 158

Communications Nonprofit Employee Film 158

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. By the time the vaccine became available in late 2020, more than 26,000 people in our service area had contracted COVID and more than 300 had died.

Ethics 165

Ethics Social Media Education Resources 165

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

APRIL 7, 2020

A lack of trust in government and media has caused many people to ignore crucial health advice about the novel coronavirus, raising the importance of employer communications, says a special report from the Edelman Trust Barometer. Edelman’s 2020 Trust Barometer, published on Jan. Edelman’s 2020 Trust Barometer, published on Jan.

Crisis 151

Crisis Company Communications Government 151

Solo PR Pro

FEBRUARY 23, 2021

And never has the word been put into question, or tested, as much as it was in 2020 and continuing into this year. There’s an overall feeling that societal leadership lies. But what is clear is that we are looking to our corporate leaders for guidance and leadership, now more than ever.

Biotechnology 80

Biotechnology Communications Leadership Employee 80

Sword and the Script

JUNE 16, 2020

So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years. That’s why we included a dedicated and open-ended question about storytelling in the 2020 survey. Bridging the gap of human connection that goes beyond economic and corporate status.”

Storytelling 131

Storytelling Communications Survey Case Study 131

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. In 2020, the company launched “Pinside Out,” a Pinspiration group designed to foster a culture of wellness within its workforce.

Employee 97

Employee Pinterest Resources System 97

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 107

Marketing Newspapers Print Local 107

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. And it’s 2020, so I get a pass on cussing. Most corporations are very conservative and would never take an unnecessary risk like this. Emily Fang.

Leadership 282

Leadership Social Media Trends Facebook 282

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. 6 attack on the U.S.

Report 175

Report Company Government Conference 175

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Sure, we all have organizational values.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Corp comm departments are chronically underfunded and lower on the corporate priorities list. Executing M&A post-deal is hard.

Software 170

Software Marketing Leadership B2B 170

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 98

Survey Industry Leadership Study 98

PRSay

JULY 1, 2022

million in 2020, according to Pew Research Center. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. We urged communications professionals to “maintain an open flow of communications once you know the story.”

Handbook 191

Handbook Publicity Newspapers Television 191

PRSay

JUNE 28, 2021

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. It was a well-paid, full-time position with great benefits.

LinkedIn 174

LinkedIn Crisis Agency Crisis Communications 174

PRSay

MARCH 14, 2022

In a 2020 Harris Poll that surveyed members of all generations, more than half of Gen Z respondents (ages 10-25) said they consider themselves creative, compared with only 44 percent of older respondents who described themselves the same way. As we market and communicate to younger generations, it’s important that we listen to their advice.

Creativity 152

Creativity Employee Survey Internal 152

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? Read the full report here: State of PR 2020 via @MuckRack.

Study 133

Study Publicity Survey Internal 133

PRSay

MAY 15, 2020

During the pandemic, “More than ever, brands are being judged by how they treat their own,” said Richard Tauberman, executive vice president of corporate communications for MWW in Washington, D.C. He recommended that companies communicate a consistent message to audiences, while also being sensitive to their situations.

Agency 117

Agency Crisis Communications Consumer 117

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news.

Journalism 188

Journalism Real Estate Survey Report 188