Expert insights. Personalized for you.
Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources. When it comes to thought leadership in the media, what disparities are seen when it comes to race and identity. MORE
This past year has had its share of crises and obstacles—and internal communications was not spared. Entrants in Ragan’s Employee Communications Awards never cease to amaze, though. We received a flurry of incredible internal communications work from the past year. MORE
Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. And it has to come from the leadership. It’s important for communications not to play it safe or to shy away from the messages that consumers are looking for in this cultural moment. MORE
The corporate world is rife with bad advice and wonky wisdom. RELATED: Join us in California for the Best Practices for Internal Communications an Culture Conference ]. I’m all for moving and working quickly—especially in terms of fighting perfectionism, procrastination and writer’s block—but communicators should be slow to speak, quick to listen. The post Business bunk and other corporate ‘wisdom’ to ignore appeared first on PR Daily. MORE
Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic. Morris : The role of communicator has emerged as an incredibly essential function. I believe communications can also lead the way on DE&I. …As MORE
And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. But what do we have to show for all the social media solidarity and bold corporate statements? Over to you, communicators. MORE
Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. MORE
Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. CRISIS LEADERSHIP BOARD. MORE
Do you want to earn recognition for your corporate social responsibility efforts? We asked winners from PR Daily’s 2018 Corporate Social Responsibility Awards to share their insight about their submissions, the challenges they faced when executing their work, and how winning an award benefitted them. Aurora Organic Dairy’s Corporate Citizenship Report receives high praise. Aurora Organic Dairy publishes a corporate citizenship report every two years. MORE
Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. Yet, in all of this, there is a great opportunity for corporations to reaffirm their purpose, lean in to affect change to address systemic racism and show their commitment to their people. The good news is early indications show some corporations are stepping up. MORE
See what top communicators at Microsoft and Amazon are saying about this elite professional community. Ragan’s Communications Leadership Council is the premier resource for senior corporate communicators looking to train their team, network with peers, and access industry research. As a director-level or above communicator, you’ll enjoy the following membership benefits: · Two all-expenses paid leadership retreats each year. · MORE
Corporate affairs became fashionable again. Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time. Corporate PR has been one of the few bright spots. MORE
Communicators play a key role here. Here’s how you can help spearhead change and bolster your corporate recruiting efforts: Review your employer brand. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. MORE
Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals. MORE
Tesla is known for cutting-edge technology, but its communications savvy is advanced, too. If you’re wondering why the Tesla story hasn’t exploded as the Uber scandal did, check out this response from Tesla’s internal communications team: “The topics raised in this meeting were followed up directly with those willing to discuss,” a Tesla representative told Business Insider. “We I do know they don’t have a communications department problem. MORE
Who does a corporate communicator turn to when you need to: Prove your team’s worth to the executive suite? The answer is your peers—and Ragan’s Communications Leadership Council can be your connection to them. This exclusive membership organization brings together senior-level communicators to share ideas, benchmark and take advantage of the learning opportunities Ragan Communications offers. MORE
RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. Is your leadership team reflective of your public commitments? MORE
Since we have our own race on our mind, let’s use the “RACE” model for a helpful framework to build out a pandemic-proof corporate charity event: research, action, communication, evaluation. Communication: Brand it to spark engagement. MORE
Trying times demand trustworthy communications. Authentic communication” is more than a buzz phrase. Put yourself in their shoes,” says Joanne Callahan, speechwriter and communications advisor at Con Edison. You can’t use corporate speak. MORE
Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program. As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7 MORE
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. MORE
A new report reveals what keeps communicators up at night. What’s on the minds of corporate communications executives? The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent. Here are the six top concerns for communications leaders: 1. MORE
Thought leadership is a tested concept that works. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Before we get into what trends could affect your thought leadership strategy, let's discuss the basics of thought leadership and why every brand should use it. MORE
The impact of the digital revolution on the traditional communications profession has been well documented. And for communicators, the opportunity to credibly engage is boundless. Torres advised communicators to become a “go to” person in their organization, not a “go do” person. IHG’s legacy employee communication platform had extremely low engagement. She previously interned in corporate communications at Arby’s Restaurant Group and at several Columbia, S.C.-based MORE
Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. Transparency is important, and your messages should be aligned across departments and driven from your senior leadership team. 8 for our Crisis Communications Virtual Conference ]. MORE
Last week, General Mills announced a restructure to their corporate communications team. What was once a single, traditional corporate communications team will now become three teams overseen by one leader: Internal and employee experience team. MORE
As the world is faced with a public health crisis of epic proportions, communications and human resource leaders find themselves in need of practical, real-time advice, best practices, sharing, networking and training for themselves and their teams. Ragan Communications’ new Crisis Leadership Board is designed for executives and their teams who must respond swiftly and effectively when a critical event impacts their employees, customers and brand reputation. MORE
Digital communication tools have become the superheroes of today’s remote workplace. However, if you’re a corporate communicator who’s facing time-sensitive productivity issues (and who isn’t?), It’s time to scrap the one-way, top-down presentation tools of yore. MORE
Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly. Think multi-channel and measured. MORE
Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator. One of a corporate communicator’s most important partners is the chief executive. MORE
RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. The post What it takes to make your corporate podcast shine appeared first on PR Daily. Content Marketing Leadership Communications PR Industry Storytelling Visual & Video Communications MORE
Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. Some Lack Communications Skills. MORE
Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021. MORE
In many organizations, a major fragmentation exists between the communications department and executive leadership. As a result of this diminished perception, communications departments often become vulnerable to budget and headcount cuts. MORE
The term is meaningless without the true leadership behind it. All PR pros hate corporate jargon. We all hate using corporate jargon. In the case of the phrase “thought leadership,” though, it gets tricky. No matter how much you proclaim the happy end of “thought leadership” as meaningless jargon, thought leadership is an essential part of many communications plans. When used correctly, thought leadership is exactly what it says on the tin. MORE
Most communicators are not quite fluent in financials. But if you’d like to secure a better, more influential seat at the corporate decision-making table, it’s time to beef up your brass-tacks business savvy. Leadership Communications PR Industry The Workplace MORE
Here is a nine-step approach to creating your internal communications plan: 1. Measurement transforms internal communications from a shot in the dark to an effective management tool. RELATED: Are you one of the Rising Stars or Communicators of the Year? ]. MORE
The onus is on communicators to craft messaging that resonates with people from a range of backgrounds, ages, experience levels, geographic locations and proficiencies. If you want people to consume your communications, make every message simple and straightforward. Communicators must inform and educate, but you should also use your storytelling to inspire, galvanize and empower your teams. Corporate communication is often vague and evasive. Keep it simple. MORE
As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Thought Leadership corporate communications Crisis Communications crisis management hurricane harvey Social Media MORE
Unintended consequences are often the result when leaders communicate without a clear understanding of the media, the crowd and their own people. Leadership once associated and celebrated for being able to create order from chaos, will now be applauded for thriving in it, with policies, that back in February would have seemed unworkable, now the norm. Not so long ago leaders and corporations could hide behind expensive public image campaigns. MORE
It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations. But thought leadership is not something you can just toss over the wall to PR and hope it turns into coverage. Thought leadership it requires continuous thought and leadership. MORE
Mark My Words
MAY 20, 2020
Unintended consequences are often the result when leaders communicate without a clear understanding of the media, the crowd and their own people. Leadership once associated and celebrated for being able to create order from chaos, will now be applauded for thriving in it, with policies, that back in February would have seemed unworkable, now the norm. Not so long ago leaders and corporations could hide behind expensive public image campaigns.
PR Daily
NOVEMBER 30, 2020
Corporate affairs became fashionable again. Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time. Corporate PR has been one of the few bright spots.
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PR Daily
JANUARY 13, 2021
Communicators play a key role here. Here’s how you can help spearhead change and bolster your corporate recruiting efforts: Review your employer brand. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ].
PR Daily
NOVEMBER 9, 2020
Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources. When it comes to thought leadership in the media, what disparities are seen when it comes to race and identity.
PR Daily
MARCH 5, 2019
A new report reveals what keeps communicators up at night. What’s on the minds of corporate communications executives? The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent. Here are the six top concerns for communications leaders: 1.
PR Daily
FEBRUARY 5, 2021
Digital communication tools have become the superheroes of today’s remote workplace. However, if you’re a corporate communicator who’s facing time-sensitive productivity issues (and who isn’t?), It’s time to scrap the one-way, top-down presentation tools of yore.
|
PR Daily
JANUARY 20, 2021
RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. The post What it takes to make your corporate podcast shine appeared first on PR Daily. Content Marketing Leadership Communications PR Industry Storytelling Visual & Video Communications
Glean.info Blog
NOVEMBER 13, 2020
Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. Some Lack Communications Skills.
PR Daily
DECEMBER 14, 2020
Since we have our own race on our mind, let’s use the “RACE” model for a helpful framework to build out a pandemic-proof corporate charity event: research, action, communication, evaluation. Communication: Brand it to spark engagement.
PR Daily
JUNE 28, 2019
See what top communicators at Microsoft and Amazon are saying about this elite professional community. Ragan’s Communications Leadership Council is the premier resource for senior corporate communicators looking to train their team, network with peers, and access industry research. As a director-level or above communicator, you’ll enjoy the following membership benefits: · Two all-expenses paid leadership retreats each year. ·
PR Daily
DECEMBER 3, 2020
And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. But what do we have to show for all the social media solidarity and bold corporate statements? Over to you, communicators.
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PR Daily
JUNE 27, 2019
The term is meaningless without the true leadership behind it. All PR pros hate corporate jargon. We all hate using corporate jargon. In the case of the phrase “thought leadership,” though, it gets tricky. No matter how much you proclaim the happy end of “thought leadership” as meaningless jargon, thought leadership is an essential part of many communications plans. When used correctly, thought leadership is exactly what it says on the tin.
PR Daily
JUNE 9, 2020
Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. Yet, in all of this, there is a great opportunity for corporations to reaffirm their purpose, lean in to affect change to address systemic racism and show their commitment to their people. The good news is early indications show some corporations are stepping up.
PR Daily
FEBRUARY 15, 2021
Last week, General Mills announced a restructure to their corporate communications team. What was once a single, traditional corporate communications team will now become three teams overseen by one leader: Internal and employee experience team.
PR Daily
AUGUST 4, 2020
Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program. As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7
PR Daily
DECEMBER 16, 2020
Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.
Sword and the Script
FEBRUARY 28, 2017
It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations. But thought leadership is not something you can just toss over the wall to PR and hope it turns into coverage. Thought leadership it requires continuous thought and leadership.
Axia PR
JANUARY 5, 2021
Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.
Sword and the Script
MARCH 10, 2019
Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.
PRSay
MARCH 23, 2018
As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Thought Leadership corporate communications Crisis Communications crisis management hurricane harvey Social Media
PR Daily
MARCH 26, 2020
As the world is faced with a public health crisis of epic proportions, communications and human resource leaders find themselves in need of practical, real-time advice, best practices, sharing, networking and training for themselves and their teams. Ragan Communications’ new Crisis Leadership Board is designed for executives and their teams who must respond swiftly and effectively when a critical event impacts their employees, customers and brand reputation.
PR Daily
JANUARY 6, 2021
Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly. Think multi-channel and measured.
Communications Conversations
FEBRUARY 23, 2015
Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator. One of a corporate communicator’s most important partners is the chief executive.
PR Daily
JULY 19, 2017
Tesla is known for cutting-edge technology, but its communications savvy is advanced, too. If you’re wondering why the Tesla story hasn’t exploded as the Uber scandal did, check out this response from Tesla’s internal communications team: “The topics raised in this meeting were followed up directly with those willing to discuss,” a Tesla representative told Business Insider. “We I do know they don’t have a communications department problem.
B2B PR Sense
SEPTEMBER 18, 2019
Thought leadership is a tested concept that works. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Before we get into what trends could affect your thought leadership strategy, let's discuss the basics of thought leadership and why every brand should use it.
PR Daily
JANUARY 8, 2021
RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. Is your leadership team reflective of your public commitments?
PR Daily
DECEMBER 10, 2020
Here is a nine-step approach to creating your internal communications plan: 1. Measurement transforms internal communications from a shot in the dark to an effective management tool. RELATED: Are you one of the Rising Stars or Communicators of the Year? ].
PR Daily
MARCH 4, 2020
The onus is on communicators to craft messaging that resonates with people from a range of backgrounds, ages, experience levels, geographic locations and proficiencies. If you want people to consume your communications, make every message simple and straightforward. Communicators must inform and educate, but you should also use your storytelling to inspire, galvanize and empower your teams. Corporate communication is often vague and evasive. Keep it simple.
PR Daily
FEBRUARY 11, 2021
This past year has had its share of crises and obstacles—and internal communications was not spared. Entrants in Ragan’s Employee Communications Awards never cease to amaze, though. We received a flurry of incredible internal communications work from the past year.
PR Daily
FEBRUARY 12, 2021
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.
PR Daily
MARCH 2, 2020
The corporate world is rife with bad advice and wonky wisdom. RELATED: Join us in California for the Best Practices for Internal Communications an Culture Conference ]. I’m all for moving and working quickly—especially in terms of fighting perfectionism, procrastination and writer’s block—but communicators should be slow to speak, quick to listen. The post Business bunk and other corporate ‘wisdom’ to ignore appeared first on PR Daily.
PRSay
OCTOBER 27, 2017
The impact of the digital revolution on the traditional communications profession has been well documented. And for communicators, the opportunity to credibly engage is boundless. Torres advised communicators to become a “go to” person in their organization, not a “go do” person. IHG’s legacy employee communication platform had extremely low engagement. She previously interned in corporate communications at Arby’s Restaurant Group and at several Columbia, S.C.-based
PR Daily
JULY 20, 2020
Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. CRISIS LEADERSHIP BOARD.
PR Daily
APRIL 4, 2019
Do you want to earn recognition for your corporate social responsibility efforts? We asked winners from PR Daily’s 2018 Corporate Social Responsibility Awards to share their insight about their submissions, the challenges they faced when executing their work, and how winning an award benefitted them. Aurora Organic Dairy’s Corporate Citizenship Report receives high praise. Aurora Organic Dairy publishes a corporate citizenship report every two years.
Onclusive
DECEMBER 30, 2020
In many organizations, a major fragmentation exists between the communications department and executive leadership. As a result of this diminished perception, communications departments often become vulnerable to budget and headcount cuts.
PR Daily
JANUARY 19, 2021
Most communicators are not quite fluent in financials. But if you’d like to secure a better, more influential seat at the corporate decision-making table, it’s time to beef up your brass-tacks business savvy. Leadership Communications PR Industry The Workplace
PR Daily
OCTOBER 30, 2020
Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. Transparency is important, and your messages should be aligned across departments and driven from your senior leadership team. 8 for our Crisis Communications Virtual Conference ].
PR Daily
SEPTEMBER 18, 2020
Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic. Morris : The role of communicator has emerged as an incredibly essential function. I believe communications can also lead the way on DE&I. …As
PR Daily
JUNE 4, 2018
Who does a corporate communicator turn to when you need to: Prove your team’s worth to the executive suite? The answer is your peers—and Ragan’s Communications Leadership Council can be your connection to them. This exclusive membership organization brings together senior-level communicators to share ideas, benchmark and take advantage of the learning opportunities Ragan Communications offers.
PR Daily
JUNE 29, 2020
Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. And it has to come from the leadership. It’s important for communications not to play it safe or to shy away from the messages that consumers are looking for in this cultural moment.
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