Leadership

Mark My Words

Unintended consequences are often the result when leaders communicate without a clear understanding of the media, the crowd and their own people. Leadership once associated and celebrated for being able to create order from chaos, will now be applauded for thriving in it, with policies, that back in February would have seemed unworkable, now the norm. Not so long ago leaders and corporations could hide behind expensive public image campaigns.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time. Corporate PR has been one of the few bright spots.

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How can communicators expand diversity in their thought leadership efforts?

PR Daily

Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources. When it comes to thought leadership in the media, what disparities are seen when it comes to race and identity.

How internal communicators can help bolster corporate recruiting

PR Daily

Communicators play a key role here. Here’s how you can help spearhead change and bolster your corporate recruiting efforts: Review your employer brand. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ].

6 top concerns for corporate communications leaders

PR Daily

A new report reveals what keeps communicators up at night. What’s on the minds of corporate communications executives? The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent. Here are the six top concerns for communications leaders: 1.

Corporate email: Too much of too much

PR Daily

Corporate communicators sent 72% more emails in 2020 than they did in 2019, according to a new study by PoliteMail. Emails have become a part of our corporate experience, not necessarily our preference in the corporate experience.

4 tips to cut the corporate speak and connect

PR Daily

Trying times demand trustworthy communications. Authentic communication” is more than a buzz phrase. Put yourself in their shoes,” says Joanne Callahan, speechwriter and communications advisor at Con Edison. You can’t use corporate speak.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. The good news is early indications show some corporations are stepping up.

What it takes to make your corporate podcast shine

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. The post What it takes to make your corporate podcast shine appeared first on PR Daily. Content Marketing Leadership Communications PR Industry Storytelling Visual & Video Communications

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Glean.info Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. Some Lack Communications Skills.

Ragan launches The Crisis Leadership Board

PR Daily

As the world is faced with a public health crisis of epic proportions, communications and human resource leaders find themselves in need of practical, real-time advice, best practices, sharing, networking and training for themselves and their teams. COVID-19 Crisis Communications

The Communications Leadership Council is earning high praise

PR Daily

See what top communicators at Microsoft and Amazon are saying about this elite professional community. Ragan’s Communications Leadership Council is the premier resource for senior corporate communicators looking to train their team, network with peers, and access industry research. As a director-level or above communicator, you’ll enjoy the following membership benefits: · Two all-expenses paid leadership retreats each year. ·

PR fundamentals help deliver on corporate charity initiatives during the pandemic

PR Daily

Since we have our own race on our mind, let’s use the “RACE” model for a helpful framework to build out a pandemic-proof corporate charity event: research, action, communication, evaluation. Communication: Brand it to spark engagement.

Why ‘thought leadership’ is a buzzword PR pros should retire

PR Daily

The term is meaningless without the true leadership behind it. All PR pros hate corporate jargon. We all hate using corporate jargon. In the case of the phrase “thought leadership,” though, it gets tricky. No matter how much you proclaim the happy end of “thought leadership” as meaningless jargon, thought leadership is an essential part of many communications plans. When used correctly, thought leadership is exactly what it says on the tin.

Communications tech changes coming faster than ever

PR Daily

The pace of technological change moved into hyperdrive in 2020, especially in the area of virtual communications, and there’s no going back. But in a real sense, communicators themselves have been challenged merely to keep up. EXECUTIVE SUMMARY: Communications Benchmark Report 2021 ].

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations. But thought leadership is not something you can just toss over the wall to PR and hope it turns into coverage. Thought leadership it requires continuous thought and leadership.

3 ESG FAQs for communicators

PR Daily

So why does it matter to communicators—and what’s your role amid this shift? Jessie Sitnick, vice president of public affairs at Argyle PR, shared these takeaways in a recent Ragan Training webinar titled “ESG for Communicators”: 1.

4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Thought Leadership corporate communications Crisis Communications crisis management hurricane harvey Social Media

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program. As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7

Top 2021 internal communication trends

PR Daily

And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. But what do we have to show for all the social media solidarity and bold corporate statements? Over to you, communicators.

Is kind leadership an oxymoron?

PR in High Definition

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. The post Is kind leadership an oxymoron?

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

How to prepare corporate statements ahead of the Derek Chauvin verdict

PR Daily

As White House aides work on a statement for President Joe Biden to deliver once the verdict in the Derek Chauvin trial is rendered, so, too, are communications and diversity consultants advising the private sector on talking with employees.

How a family tragedy offered a lesson in transparent communication

PR Daily

Corporations are fertile grounds for spawning great leaders. Despite a long career in communications and corporate affairs, my epiphany on leadership came at the most unexpected time: following the suicide in 2012 of my 28-year-old nephew, Brooks.

10 tips to establish a consistent, captivating corporate tone of voice

PR Daily

The onus is on communicators to craft messaging that resonates with people from a range of backgrounds, ages, experience levels, geographic locations and proficiencies. If you want people to consume your communications, make every message simple and straightforward. Keep it simple.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.

Survey 100

Business bunk and other corporate ‘wisdom’ to ignore

PR Daily

The corporate world is rife with bad advice and wonky wisdom. RELATED: Join us in California for the Best Practices for Internal Communications an Culture Conference ]. The post Business bunk and other corporate ‘wisdom’ to ignore appeared first on PR Daily.

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator. One of a corporate communicator’s most important partners is the chief executive.

Corporate communications 101, courtesy of Tesla

PR Daily

Tesla is known for cutting-edge technology, but its communications savvy is advanced, too. If you’re wondering why the Tesla story hasn’t exploded as the Uber scandal did, check out this response from Tesla’s internal communications team: “The topics raised in this meeting were followed up directly with those willing to discuss,” a Tesla representative told Business Insider. “We I do know they don’t have a communications department problem.

Leadership tips with Ken Jacobs | On Top of PR podcast

Axia PR

Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.

What General Mills’ restructuring means for the future of corporate comms

PR Daily

Last week, General Mills announced a restructure to their corporate communications team. What was once a single, traditional corporate communications team will now become three teams overseen by one leader: Internal and employee experience team.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Before we get into what trends could affect your thought leadership strategy, let's discuss the basics of thought leadership and why every brand should use it.

Post-pandemic, communicators must integrate the online and offline experiences

PR Daily

In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service. It’s this hopeful backdrop that underpins a dire warning in G&S Business Communications’ report “The Future is Loading.”

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

How internal communications will change again in 2021

PR Daily

Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly. Think multi-channel and measured.

IHG’s Michael Torres on Communications and Leadership

PRSay

The impact of the digital revolution on the traditional communications profession has been well documented. And for communicators, the opportunity to credibly engage is boundless. Torres advised communicators to become a “go to” person in their organization, not a “go do” person. IHG’s legacy employee communication platform had extremely low engagement. She previously interned in corporate communications at Arby’s Restaurant Group and at several Columbia, S.C.-based

How business and finance skills make communicators unstoppable

PR Daily

Top communicators share how business acumen has made all the difference in their careers and why the skillset is integral to future leadership roles. On the corporate side, it means managing a department with budgets that include salary, third party, and planned or unplanned expenses.

How to communicate during civil unrest

PR Daily

Communicators, you are essential personnel. That puts communicators in a precarious position, weighing several options: Do you email a generic “solidarity and equality” message internally? Do you carry on communicating about your products and services as though the world’s not on fire?

This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before jumping into the experiment, a few words on the big picture.

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