Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Executive Thought Leadership. There were some serious PR blunders in 2020.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. Yet the need here is not mere public relations messaging, but leadership and action. ” 2020 Brings A Leadership Test.

Leadership 156

Leadership Corporate Energy Government 156

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., Tell five friends and ask them to do the same with five other friends and pass it on.”.

Communications 201

Communications Nonprofit Employee Local 201

Barokas

JANUARY 15, 2020

This happens in corporate messaging all the time. The more disjointed the message, the more distanced you become from market leadership and a strong reputation. As you look toward all that 2020 holds for your company, consider a refresh on your messaging. All too often, we miscommunicate and cross wires.

Communications 78

Communications Groups Analysis Engineering 78

ImPRessions - Crenshaw Communications

APRIL 1, 2021

Pretty impressive for an app that started only a year ago in March of 2020. ” Clubhouse can drive PR thought leadership potential for PR. For B2B tech clients in particular, thought leadership drives the right kind of visibility and is a big part of many successful PR campaigns. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. By the time the vaccine became available in late 2020, more than 26,000 people in our service area had contracted COVID and more than 300 had died.

Ethics 164

Ethics Social Media Education Resources 164

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. And it’s 2020, so I get a pass on cussing. Most corporations are very conservative and would never take an unnecessary risk like this. Mark Prindle.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. In early 2020, the company’s founder and CEO – Jorn Lyseggen – stepped aside. Cision shakes up C-suite again Cision has swapped out its leadership again. The cross-sell and upsell of new tools is harder than most expect.

Software 165

Software Marketing Leadership B2B 165

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. Align political activity with corporate values.

Report 173

Report Company Government Conference 173

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 95

Survey Industry Leadership Study 95

PRSay

MARCH 14, 2023

According to the “National Customer Rage Survey” of 1,000 Americans, businesses risk losing an estimated $887 billion in future revenue, thanks to their mediocre handling of customer complaints (up from $494 billion in 2020). The percentage of customers seeking revenge for product or service problems has tripled since 2020.

Survey 78

Survey Leadership Social Media Study 78

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

JUNE 28, 2021

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. It was a well-paid, full-time position with great benefits.

LinkedIn 172

LinkedIn Crisis Agency Crisis Communications 172

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 130

Survey Communications Measurement Internal 130

Stephen Waddington

SEPTEMBER 16, 2021

A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. Internal communication has proven to be an important management function during the COVID-19 pandemic, helping organisations manage issues such as leadership communication, furlough, illness, and working from home.

Internal 92

Internal International Communications Employee 92

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. corporations that continued to do business in Russia after the invasion. Gain consensus from your organization’s leadership and prepare to weather the storm. Next, be brave, like Hobby Lobby.

Brand 145

Brand Branding Nonprofit Government 145

Stern + Associates

NOVEMBER 13, 2023

Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. But this prediction, to paraphrase Mark Twain, has been greatly exaggerated. And as always, these events make ideal venues for networking and relationship-building.

Trends 116

Trends Communications Conference Leadership 116

PRSay

JULY 1, 2022

million in 2020, according to Pew Research Center. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Daily newspaper circulation in the United States has fallen from its height of 61.8 million in 1974 to 24.3

Handbook 190

Handbook Publicity Newspapers Television 190

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

PRSay

MARCH 14, 2022

In a 2020 Harris Poll that surveyed members of all generations, more than half of Gen Z respondents (ages 10-25) said they consider themselves creative, compared with only 44 percent of older respondents who described themselves the same way. As the great French artist Henri Matisse once said, “Creativity takes courage.”

Creativity 150

Creativity Employee Survey Internal 150

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. But through oversight of the company at large, the corporate board also plays a crucial role in managing reputational risk. Obliviousness is not without its costs.

Reputation 88

Reputation Crisis Government Corporate 88

PRSay

DECEMBER 7, 2023

The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news. The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed.

Journalism 187

Journalism Real Estate Survey Report 187

Sword and the Script

JUNE 27, 2020

One of the other statistics that stood out for me was around PR and social media : 71% of PR pros say Twitter and LinkedIn will both be equally important to communication strategies in 2020 ( see graphic ). About: The survey results were first published in mid-March 2020 – just a few days before the WHO declared the Coronavirus a pandemic.

Study 133

Study Publicity Survey Internal 133

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

PRSay

DECEMBER 3, 2021

In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news. This research culminated in our “ Fake News 2020” report. We asked how they think such falsehoods should be fought and what makes fake news difficult to define, among other questions.

Journalism 156

Journalism Survey Ethics Report 156

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. It’s true interpersonal and it’s true in leadership and group dynamics. Thought leadership requires actual thought and leadership.

Government 138

Government Survey Ethics Media 138

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Stern + Associates

MAY 11, 2022

By implementing some of the strategies highlighted in the book – which was just named a Best Business Book of 2020 for strategy by Strategy+Business – Moderna was able to quickly move from identifying, isolating and fully sequencing the COVID-19 virus to designing and delivering a vaccine candidate within 41 days, between January and February, 2020.

Case Study 62

Case Study Analytics Study Financial 62

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020.

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

OCTOBER 8, 2018

By 2020, just a year and change from now, the majority of the U.S. PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. To that end, the Foundation, working with a cross-section of organizations and agencies, has created “Diverse Voices: Profiles in Leadership.”.

Conference 127

Conference Education Leadership Travel 127

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

PRSay

JUNE 29, 2020

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR I think corporations have genuinely embraced diversity and inclusion, some better than others.

Community 105

Community Banking Corporate Conference 105