Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? Should corporate leaders share their own beliefs? Should businesses address these movements?

System 158

System Community Social Media Employee 158

Reputation Us

FEBRUARY 19, 2024

Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line. In January 2020 Weber Shandwick, in partnership with KRC Research, released “ The State of Corporate Reputation in 2020: Everything Matters Now.”

Financial 88

Financial Reputation Corporate Study 88

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate Communications As companies grow, corporate communications become more important. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate Communications. As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Communications Conversations

OCTOBER 29, 2019

Best practices that you should be considering if you’re thinking about starting a podcast for our company or organization in 2020. Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. We heard this message loud-and-clear–especially from Kevin and Monica.

Corporate 104

Corporate SMB Banking Employee 104

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". The employees were invited to a joint video meeting in Zoom, where they were informed of their layoffs.

Reputation 52

Reputation Company How To Employee 52

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. In an Oct.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

Flack's Revenge

OCTOBER 15, 2020

Those with known brands and large social media followings can directly reach large audiences. It’s because well-known brands are safer stories. And it’s 2020, so I get a pass on cussing. Most corporations are very conservative and would never take an unnecessary risk like this. PR Implications. Emily Fang.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. But it’s employee retention and engagement that will take priority.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. But the way executives communicate and the channels they use are always evolving.

Trends 117

Trends Communications Conference Leadership 117

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 100

Media Relations Report Industry SEO 100

Communications Conversations

OCTOBER 1, 2020

So, video, it and of itself, is hardly a trend in 2020. Not just on the personal side (I’ve noticed more people using LinkedIn Live video, in particular, during the pandemic), but also on the brand side. So, brands are turning to video. We’ve heard about it ad naseum for the last 4-5 years in trend posts like this.

LinkedIn 128

LinkedIn Video Trends Company 128

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Listen To and Welcome Employees on Social. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

ImPRessions - Crenshaw Communications

MAY 8, 2017

I thought of that incident as an age-old industry discussion about PR’s branding – and its associations – was revived recently. And PR is, after all, about relationships – with an organization’s employees, stakeholders, customers, regulators, and more. Neither would describe my role.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> times Klear’s revenue in 2020. The company will monitor 35,000 podcasts to the sources it monitors for brand mentions for it’s customers.

Tools 101

Tools Survey Pitching Analytics 101

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

Agency 117

Agency Crisis Communications Consumer 117

Stephen Waddington

JULY 3, 2022

It demonstrated how corporate communicators distorted graphics in order to data in a favourable way. Brand backlash: modern slavery and Boohoo Issues related to modern slavery were highlighted in the context of the Black Lives Matter movement that emerged in response to the brutal murder of George Floyd in May 2020.

Communications 129

Communications Software Internal International 129

Communications Conversations

JANUARY 12, 2021

But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Now, 2020 was an odd year obviously–especially for coffees. Let’s see how I did: Folks on my list I did have coffee with in 2020: Megan Tuttle, Cambria. Unfortunately, I missed the following folks in 2020: Amber Campeau, 3M.

Banking 78

Banking Sports Meeting Insurance 78

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. To that end, NGOs were categorized as ethical but less competent. Media distrust grows.

Government 139

Government Survey Ethics Media 139

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Who Does PR Report Currently? Four options here (the limit).

Report 119

Report Publicity Survey B2B 119

PR in High Definition

SEPTEMBER 22, 2020

Listen to your employees. One of the things that the Employee Comms After Sudden Transformation guide talks about is conducting a cultural diagnosis to see where your employees stand and how they might be feeling. Give back however you can, personally, professionally, corporately. Listen to your customers.

Creativity 116

Creativity Employee Newspapers Crisis 116

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. Part of the challenge is that customers have greater and greater direct contact with brands, particularly direct-to-consumer brands.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Critical Mention

JANUARY 22, 2020

A record number of Critical Mention customers added to the platform as of January 2020. Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day. The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I

Television 80

Television Radio Analytics YouTube 80

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load.

Meeting 97

Meeting Journalism Employee Storytelling 97

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. This is particularly true for marketing, and the same applies to brand and corporate communications. The stakes rise for employee engagement.

Trends 407

Trends Communications Employee Corporate 407

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. What does it mean for customers of either brand? Q4 pushes event hosting tool for investor relations.

Software 156

Software Tools Print Technology 156

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

Meeting 91

Meeting Retail Groups Hotels 91

Sword and the Script

DECEMBER 7, 2021

The company has “five full-time and four part-time employees, of which seven hold Ph.D. Meltwater raised $400 million in capital from a public offering in late 2020 and has been on a buying spree ever since. The startup is small but seems to come with a bench of talent with deep technical chops. PR evolves. AI definitions.

Software 86

Software Publicity Technology Data 86

Wadds Inc.

JULY 3, 2022

It demonstrated how corporate communicators distorted graphics in order to present data in a favourable way. Brand backlash: modern slavery and Boohoo Issues related to modern slavery were highlighted in the context of the Black Lives Matter movement that emerged in response to the brutal murder of George Floyd in May 2020.

Communications 59

Communications Software Internal International 59

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s my guest on this first edition of the Off Script Q&A series of 2020. I wanted to tackle the challenge of making our brand more prominent in mainstream media. Have you ever heard of telematics? will be equipped with it (opens in PDF). Telematics is data collection.

Marketing 79

Marketing Data Wireless Industry 79