Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. In 2020, the company quietly went IPO raising $400 million. A new Gartner report suggests a better corporate intranet can help engage and retain employees. Employee engagement. One Euro is currently worth $1.10 Sober AI edits.

Brand 147

Brand Branding Reddit Pitching 147

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? For many, it should mean refocusing on the importance of being open and transparent. Art credit: lilly ma.

System 157

System Community Social Media Employee 157

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Steak-umm (@steak_umm) April 7, 2020. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. Develop your personal brand. More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. Just like Google, Amazon and Nike, your brand needs a compelling storyline.

How To 176

How To Employee Nonprofit Technology 176

Barokas

DECEMBER 19, 2019

Still, even as tools and methodologies to measure the return of PR become more widely adopted and sophisticated, I think general awareness, positioning and brand building—the intangible benefits of PR—will continue to be a primary driver behind why companies invest in PR.” – Karli Barokas, CEO. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Agility PR Solutions

JANUARY 2, 2020

The post Previewing the 2020 workplace—10 emerging global talent trends for the year ahead appeared first on Agility PR Solutions.

Trends 88

Trends Training Employee Brand 88

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 71

Crisis Government Social Media Reputation 71

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 92

Brand Branding Instagram Video 92

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 62

Crisis Government Social Media Reputation 62

NewsWhip

JULY 21, 2022

In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work.

Employee 147

Employee Viral Crisis Brand 147

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 170

Community Brand Branding Advertising 170

Reputation Us

FEBRUARY 19, 2024

In January 2020 Weber Shandwick, in partnership with KRC Research, released “ The State of Corporate Reputation in 2020: Everything Matters Now.” This is partially because customers who trust a brand are 88 percent more likely to buy again.) Today that figure that has radically increased.

Financial 88

Financial Reputation Corporate Study 88

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. 2020 isn’t off to the best start either.

Training 97

Training Brand Branding Fashion 97

Reputation Us

DECEMBER 9, 2020

In 2020, organizations like credit unions, which are rooted in their communities, have had to confront issues that may not have been part of their 2019 strategic plans, from the pandemic to natural disaster and civil unrest. The post Resilience Amid Crises is Critical in Building a Positive Brand Reputation appeared first on ReputationUs.

Reputation 88

Reputation Brand Branding Crisis 88

Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113

Corporate Communications Government Crisis 113

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. But it’s employee retention and engagement that will take priority.

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? How can a company earn the right to speak out on certain issues or instill them as core values heading into 2020? Brands today are under scrutiny from their consumers more than ever before. That clarity is helpful when eyeing new markets and opportunities to expand.

Brand 74

Brand Branding Pinterest Conference 74

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. But the way executives communicate and the channels they use are always evolving.

Trends 116

Trends Communications Conference Leadership 116

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

DECEMBER 6, 2021

In 2020, as protests over George Floyd swept the nation, companies moved quickly to create or renew initiatives aimed at promoting diversity, equity and inclusion (DE&I). If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. Ensure you have C-suite buy-in.

Communications 78

Communications Employee Financial Community 78

Communications Conversations

SEPTEMBER 3, 2019

And, like I said, I think we’re going to see even more of this as we head into 2020. Which begs the question: How can brands be a part of this shift to groups on Facebook? Sure, the easy answer is for brands to start groups of their own. There are going to be opportunities for brands to create and facilitate groups.

Groups 68

Groups Brand Branding Facebook 68

Agility PR Solutions

DECEMBER 21, 2020

From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR agencies as employees experienced […].

Employee 85

Employee Consumer Agency Brand 85

NewsWhip

FEBRUARY 1, 2022

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. These changes and new expectations from employees is what led to Red Havas’ recent report, Red Sky Thinking, A Whole New World of Employee Engagement: Five Internal Comms Trends.

Communications 78

Communications Employee Internal International 78

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. The Results: From a Pilot Blog to a Global Media Brand. Developed Formal Online Education: Finally, the Institute launched an online education platform in July 2020: AI Academy for Marketers. Thanks to HubSpot, Marketing AI Institute has grown from a simple blog into a global media brand.

Case Study 92

Case Study Study Brand Branding 92

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". The employees were invited to a joint video meeting in Zoom, where they were informed of their layoffs.

Reputation 52

Reputation Company How To Employee 52

PRSay

FEBRUARY 28, 2024

Many of us can give examples of brands that have made mistakes in large cultural and heritage moments. ” Panelist Myron King, chief integration officer at the branding agency VML, said “the conversation is moving from DEI to belonging and then to backlash. 21 titled “Black Voices Defining the Industry in 2024.”

How To 100

How To Nonprofit Resources Groups 100

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Embarking on a formal ESG journey is a big undertaking.

Reputation 78

Reputation Corporate Survey Employee 78

Flack's Revenge

OCTOBER 15, 2020

Those with known brands and large social media followings can directly reach large audiences. It’s because well-known brands are safer stories. And it’s 2020, so I get a pass on cussing. It led to a lot of comments and chatter on social media, and teeth gnashing about the state and future of media and PR.

Leadership 282

Leadership Social Media Trends Facebook 282

ImPRessions - Crenshaw Communications

MAY 25, 2023

Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. Many freelancers take advantage of Substack to establish their personal brand and gain a following, so it’s a fertile area for identifying specific writers. politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Among the generative AI functionality, the release cites are: Copy edits. Pitch podcasts by noon.

Analysis 142

Analysis Tools Software SMB 142

Landis PR

NOVEMBER 13, 2023

Embracing sustainability is about doing what’s morally correct for the planet, securing your company’s future, attracting customers and investors, and building a timeless brand. By making sustainability a core part of your business strategy – not just window dressing – you’ll see it become a new standard for success.

Trends 64

Trends Ethics Journalism Consumer 64

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 118

Survey Communications Ethics Measurement 118