PR in High Definition

DECEMBER 17, 2020

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. If anything, the whirlwind of 2020 got us talking, debating and sharing so much more, with lots of great new ideas and reflections in the comms space. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Their blog covers topics from PR tips, company culture, social media and more. Detroit-based Identity is a public relations, marketing and creative agency that creates impactful campaigns across dozens of industries. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Contently - Strategy

AUGUST 19, 2020

To find relevant advocates, start with sites like Healthline , which compile the best blogs for specific health conditions, such as this roundup of the best blogs from diabetes patients. Reading these blogs is the best way to get a feel for the kind of advocates who align with your brand.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Sword and the Script

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.”

B2B 119

B2B Content Marketing Marketing Blogging 119

Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications.

Marketing 78

Marketing Employee Trends Study 78

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? Those that advocate removing dates from content, tend to say they do this to improve the traffic they earn from organic search. Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? User experience. Minimalism.

Blogging 117

Blogging Survey Google Engineering 117

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Content marketing has taken on new life and meaning. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. – Ashley Allman, Director of Content.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR in High Definition

MAY 26, 2020

The post What does the “Comms Brain” look like in 2020? Its speed over elegance, but never compromising quality or sensitivity. Extracts from this interview first appeared on Just.Marketing. appeared first on Firefly Communications.

Skype 96

Skype Mobile Interviews Tools 96

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. I suggest thinking about distributing existing content elsewhere.

Marketing 65

Marketing Survey Study B2B 65

Buzzstream

MARCH 3, 2020

And, by 2020, it’s estimated that podcast listening will grow to 132 million people in the United States – that’s a lot of subscribers! . This could be a personal website, LinkedIn page or author bio on an outlet or blog. After the interview is live and published, the content doesn’t stop there. Suggest a topic to discuss.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Critical Mention

NOVEMBER 18, 2019

If you get continuous alerts that an online publication is promoting your brand in their blog posts, consider returning the favor by sharing their posts or mentioning them in your articles if relevant. In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020. Until next time!

Viral 70

Viral Radio Media Sports 70

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This was up from 50% in 2020.”. The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

FEBRUARY 16, 2021

For example, a 2020 survey by Gallup and the Knight Foundation identified several troubling statistics like this one: “Nearly 3 in 4 Americans (74%) say news organizations they distrust are trying to persuade people to adopt a certain viewpoint, while 16% say they are trying to report the news accurately and fairly but are unable to do so.”.

Government 136

Government Survey Ethics Media 136

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. That’s what content marketing is all about. Too many confuse content marketing with marketing content. Content marketing means, running your blog, or whatever you choose as your platform like a publication.

Media Relations 110

Media Relations Media Survey Pitching 110

PR in High Definition

MAY 26, 2020

The post What does the “Comms Brain” look like in 2020? Its speed over elegance, but never compromising quality or sensitivity. Extracts from this interview first appeared on Just.Marketing. appeared first on Firefly.

Skype 48

Skype Mobile Interviews Tools 48

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. PR blogs You have to keep an eye on blogs because blogs come and go – countless PR blogs used to be great that no longer publish.

Resources 117

Resources Publicity Reddit Interviews 117

Stephen Waddington

JANUARY 27, 2021

In April 2020 it dropped by four-fifths and picked up as restrictions eased during the summer. According to the ONS recruitment recovery in the UK economy slowed in October to December 2020, with an estimated quarterly increase of 81,000 vacancies to 578,000. Hiring has previously been impacted by lockdowns.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Of all the media relations insights the best one is this: be relevant.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? Advertising is a distant third.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. Use content marketing with media relations in mind.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Give our services a try.

Leadership 189

Leadership B2B Marketing Study 189

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Inspired, I created a game show called The Smartest Marketer for our Customer Advisory Board (CAB) event, and in hindsight, it was the best thing I’ve done all year.

Trends 130

Trends LinkedIn Video B2B 130

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 103

Survey Marketing B2B Content Marketing 103

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. FitForCommerce estimates that BOPIS doubled in the first half of 2020, especially with many retailers expanding their BOPIS options to include curbside pickup.

Retail 88

Retail Mobile Study Web 88

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing.

Digital PR 132

Digital PR Content Marketing Twitter Industry 132

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. We’ve also expanded on these trends in more detail at the end of this blog post. Digital Detox.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

FEBRUARY 15, 2020

The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. The company hired a professional research firm and polled 1,000 marketers to draw its conclusions. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

Critical Mention

NOVEMBER 7, 2019

If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020? Make sure you have the right tools to take on 2020. Every new year comes with new PR tactics and strategies.

Communications 81

Communications Crisis Communications Media Crisis 81

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog. The Solution: Content Strategy That Drives Growth. Building a media property starts with market fit.

Case Study 92

Case Study Study Brand Branding 92