Stephen Waddington

APRIL 14, 2020

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The split in advertising is roughly equal. The numbers no longer add up.

Print 102

Print Newspapers Crisis Local 102

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

AUGUST 12, 2020

I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Boldspace | Mike Robb | March 2020.

Agency 161

Agency Meeting Crisis Energy 161

Prohibition

FEBRUARY 25, 2021

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience. It turns out, Bruce Springsteen was pulled over in November 2020 and got charged with DWI, reckless driving and consuming alcohol in a closed area. How can you prevent an influencer marketing crisis?

Crisis 62

Crisis Marketing How To Advertising 62

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Google has published a tool to help understand search trends during the crisis. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

5W PR

APRIL 29, 2020

Those include online advertising, personal selling, events, content marketing, sales promotions, offline advertising, sponsorships, etc. This involves all of the channels that the organization is going to be using as a way to reach out to potential customers. Define success metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. These media placements also provide a third-party endorsement for an organization’s message — something that owned media does not achieve.

Media Relations 196

Media Relations Trends Media Newspapers 196

PRSay

AUGUST 25, 2020

According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand. Moreover, brands must do their homework and demonstrate that they understand and respect the LGBTQ community, Finzel said.

Community 189

Community Brand Branding Advertising 189

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Intro intro intro……………… 5 PR Failures Intro 1. 1] The app harvested the data of up to 87 million Facebook profiles. [2]

Privacy 52

Privacy Ethics Airlines Data 52

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The future of news is complicated. There are no easy answers. Print is down but digital is booming.

Newspapers 103

Newspapers Print Local Television 103

PRSay

JUNE 11, 2020

“We’re really proud to have this session” and to be able to “inform attitudes, opinions and beliefs,” said Himmelmann, director of development for Habitat for Humanity of Greater Sacramento, and 2020 president-elect of PRSA’s California Capital Chapter , which hosted the webinar. Facing criticism over diversity.

Communications 172

Communications System Advertising Advertising 172

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

MARCH 24, 2021

The Council was launched in May 2020 to raise ethical standards in PR around the world. Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. This can turn any campaign into a crisis. Any campaign can be hijacked by people spreading fake news.

Ethics 178

Ethics Publicity Enterprise Groups 178

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. Marketing is still investing in paid search Most marketers say the Coronavirus has caused them to shift spending, according to a survey of 203 marketers by Advertiser Perceptions.

Study 94

Study Marketing Survey SEO 94

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

5W PR

DECEMBER 7, 2020

Unlike the hotly contested presidential race, there’s pretty much universal agreement that everyone will be glad to see 2020 end. This may be laid to marketers and advertising pros, most of whom are under 40 years of age. However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source.

Social Media 103

Social Media Trends Media Policies 103

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 174

Marketing Employee Content Marketing Training 174

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. However, in every crisis are winners, and this perhaps explains the 24% who had seen their budgets increase this year. Plateauing budgets.

Social Media 62

Social Media Trends Consumer Video 62

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. A strong brand should offer something that distinguishes it from competitors.

Brand 126

Brand Branding Storytelling Analytics 126

PR 20/20

JANUARY 14, 2021

That’s why we decided to help you navigate the marketplace with our favorite martechs from 2020. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Asana : We decided in 2020 that it was time to get more granular with project management.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications.

Employee 141

Employee Software Survey Tools 141

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. million fake accounts between October and December 2020. Home comnforts and office politics The proportion of people working from home due to COVID-19 doubled in 2020 although it remains a minority.

Publicity 128

Publicity Government Guidelines Facebook 128

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. However, in every crisis are winners, and this perhaps explains the 24% who had seen their budgets increase this year. Plateauing budgets.

Trends 62

Trends Social Media Consumer Video 62

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? Blogs, including independent and corporate blogs, can be credible.

Survey 98

Survey Industry Leadership Study 98

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! In case of a crisis, a publicist should be available on call. Take a moment and reflect on how the work year went.

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. The pressure has been on for sales in most businesses to close deals. But, yes, it is time for great content marketing to shine.”

Content Marketing 119

Content Marketing Marketing Advertising Advertising 119

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. We have no slogan and no advertising strategy. There is a terrible one.

Tourism 52

Tourism Hotels Brand Branding 52

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. We did not have any expectations that everything we had before 2020 will be changed and should not expect to be back in the same position.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Mark My Words

APRIL 6, 2018

Yet there is little to prepare even the most media savvy executive for dealing with crisis once the internal support network begins to turn on you, with many boards happy to see leaders hung out to dry. Despite being hailed as a star communicator Sandberg has only given one brief interview since the crisis broke.

Crisis 60

Crisis Policies Corporate Facebook 60

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. Year of employer branding.

Marketing 196

Marketing Content Marketing Data Social Media 196

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. What are agency partnerships?

Agency 76

Agency Creativity Media Relations Nonprofit 76

Konnect Agency

SEPTEMBER 2, 2020

According to market research from Twitter, 64 percent of respondents said brands should continue advertising products as normal in COVID-19. As a Top PR Agency in Los Angeles , we have quite an extensive background when it comes to offering creative services & solutions, social media marketing , to crisis communications.

Strategy 52

Strategy Brand Branding How To 52

Maxim Behar

MARCH 11, 2021

Second, they are free, interactive and are a magnet for advertisers. Practically speaking, the last factor, advertising activity, is the most important of all. Then many of my friends called me, all the lot mad at me, and reminded that after all I myself started off with a job in a daily and it doesn’t become me to say such things.

Newspapers 52

Newspapers Hotels Media Advertising 52

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60

Mobile Public Affairs Government Local 60