Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

JANUARY 14, 2021

That’s why we decided to help you navigate the marketplace with our favorite martechs from 2020. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Asana : We decided in 2020 that it was time to get more granular with project management.

Technology 65

Technology Marketing Tools Google 65

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. However, in every crisis are winners, and this perhaps explains the 24% who had seen their budgets increase this year. Plateauing budgets.

Social Media 62

Social Media Trends Consumer Video 62

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. The pressure has been on for sales in most businesses to close deals. But, yes, it is time for great content marketing to shine.”

Content Marketing 119

Content Marketing Marketing Advertising Advertising 119

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. However, in every crisis are winners, and this perhaps explains the 24% who had seen their budgets increase this year. Plateauing budgets.

Trends 62

Trends Social Media Consumer Video 62

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. What are agency partnerships? At first, it was great.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Konnect Agency

SEPTEMBER 2, 2020

Brands need to continue to adapt, be creative, but also remember that their true and loyal consumers that have stuck around for the long haul have stuck around due to their authenticity. According to market research from Twitter, 64 percent of respondents said brands should continue advertising products as normal in COVID-19.

Strategy 52

Strategy Brand Branding How To 52

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

AUGUST 12, 2020

I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Boldspace | Mike Robb | March 2020.

Agency 161

Agency Meeting Crisis Energy 161

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. million fake accounts between October and December 2020. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 174

Marketing Employee Content Marketing Training 174