Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you. Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Communications Conversations

APRIL 23, 2019

As a solo consultant, my personal brand is everything because, in essence, my personal brand = my reputation. For example: Typical advice: “Clean up your social media accounts to establish a more professional online presence.” For example, let’s say you wanted to get a social media job at Target.

Social Media 98

Social Media Brand Branding LinkedIn 98

PR in High Definition

FEBRUARY 25, 2022

And yet, at the start of the year, we heard about the company’s rebrand to Meta with a renewed focus away from social media and toward what is known as the metaverse (check out our previous post on the metaverse to find out more). Saving a damaged reputation needs to be carefully considered. Don’t just be a pretty face.

Reputation 62

Reputation Exercises Employee Facebook 62

Ethical Voices

FEBRUARY 23, 2023

There is a rise in unethical reputation laundering. What content should social media companies censor? The rise of unethical reputation laundering – This is a very long article, but it is a must-read. It looks at the rise of Black Hat Reputation Management Firms and the unethical tactics they use. Street racing?

Ethics 70

Ethics Reputation Video Report 70

Ishmael's Corner

JANUARY 8, 2020

Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. Here comes the second half. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more.

Storytelling 78

Storytelling Leadership Reputation Communications 78

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. Platform,” as in social media site or other opportunity to express oneself. ” This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Wrap my head around,” meaning to comprehend. Linda of Bloomington, Minn.,

Writing 143

Writing Storytelling Reputation Social Media 143

NewsWhip

DECEMBER 21, 2021

We watched as this story sent both the public and the media into a frenzy, and how this story spread like wildfire across the web, and how it may have damaged Formula 1’s reputation. . Media and Public interest to articles about the F1 Controversy. On the day of the race, both public and media interest soared.

Reputation 148

Reputation Sports YouTube Web 148

Prakkypedia

DECEMBER 17, 2018

With 13 days until 2019, let’s turn our attention to whether organisations still need PR. As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. Finally, can your business “do more good” in 2019? (As

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Reputation Us

DECEMBER 9, 2020

In 2020, organizations like credit unions, which are rooted in their communities, have had to confront issues that may not have been part of their 2019 strategic plans, from the pandemic to natural disaster and civil unrest. For credit unions, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation.

Reputation 88

Reputation Brand Branding Crisis 88

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. Be Ready For Social Media Backlash. We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. MEDIA & SOCIAL MEDIA TRAINING.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

Prohibition

JULY 10, 2019

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 4) A total fashion disaster: Gucci’s blackface sweater.

Fashion 75

Fashion Telecommunications Crisis Training 75

Prohibition

APRIL 12, 2022

Social media is a powerful tool for people to digest and interact with information regularly. Social media has the potential to grow a brand’s identity and consumer base extensively. In 2019, the fashion brand Missguided released a full set bikini for £1 in celebration of the company reaching a 10-year milestone.

Advertising 62

Advertising Advertising Social Media Brand 62

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues, and 68 percent feel that CEOs should step-in when the government does not fix societal problems. Political Pressure.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues, and 68 percent feel that CEOs should step-in when the government does not fix societal problems. Political Pressure.

Reputation 78

Reputation Crisis Management Employee Government 78

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Create a video that starts a conversation.

Social Media 62

Social Media Video How To Media 62

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources.

Data 88

Data Enterprise Survey Instagram 88

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. Last week’s acquisition announcement represents a consolidation around the first step of the communications measurement maturity path – media monitoring.

Industry 253

Industry Communications Measurement Technology 253

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated. New year, same marketing program?

Trends 57

Trends Marketing Software Video 57

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Reputation Us

SEPTEMBER 25, 2019

Originally published in the Credit Union Times on September 13, 2019. For media reporters, there is an unspoken adage, “If it bleeds, it leads.” The media goes for “the story” in order to capture the attention of its readership. In the process, your credit union’s reputation may take an unfortunate hit.

Reputation 60

Reputation Publicity Crisis Media 60

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. She labels social media a “hydra” and lays out some key steps in preventing and handling crises which incubate there.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Reputation Us

OCTOBER 15, 2019

Nonprofit Reputation Program. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. For tips, read more here.

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The link between blog content and SEO is well established.

SEO 113

SEO Community Blogging LinkedIn 113

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Antoni Porowski (@antoni) September 6, 2019. He has been involved with a number of social causes and even started his own school. PUMA (@PUMA) November 13, 2019. followers on Twitter and 4.3

Brand 87

Brand Branding Instagram YouTube 87

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. And don’t forget to publish this content out to social media! Or, leverage social listening to listen for influencers that are talking about your industry.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. And don’t forget to publish this content out to social media! Or, leverage social listening to listen for influencers that are talking about your industry.

Media 40

Media Viral SEO Engineering 40

Critical Mention

JANUARY 29, 2021

billion in 2019 to USD 22.3 Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products.

Brand 135

Brand Branding How To Radio 135

Deirdre Breakenridge

DECEMBER 18, 2018

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. After she graduates in May 2019, she hopes to utilize her knowledge and experience to excel in the industry.

Infographics 177

Infographics Internal International Journalism 177

Stephen Waddington

JULY 15, 2020

The COVID-19 crisis has had a significant impact - both good and bad - on diversity, flexible working, talent, training and its reputation as a management function. Falling salaries The average wages for all respondents, and for those working full time, are marginally lower than they were in 2019 – down £908 on the previous year at £52,136.

Survey 159

Survey Policies Crisis Community 159